This document summarizes the key findings of the 2014 Global Crowdsourcing Pulse Check survey. It finds that crowdsourcing is growing substantially and expected to continue growing in popularity over the next few years. Several industries like healthcare, manufacturing and education are seen as most likely to be disrupted by crowdsourcing. While crowdsourcing faces some challenges around intellectual property and commitment, most believe that with better management and curation of crowdsourcing efforts these issues can be addressed. There is also a seen need for more sharing of best practices in crowdsourcing.
1. 2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #csweurope
2. Paradox - Denmark Innovation
#1 Satisfaction with Life Source: University of Leicester
#1 Least Corrupt Source: Transparency International
#1 Most Egalitarian Source: United Nations Gini
#1 Happiest Country Source: Gallup
#1 Smartest City - Copenhagen Source: Fast Company
15. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
16. Some slang of
Uber (e.g.
Uberfication)
“Disruptive”
Citing Jeff
Howe and
2006
“Microtasks”
King Louis XVI
“Gamification
”
Iceland
Constitution
Mechanical
Turk
Human-based
Computation
Pebble Watch
“Airbnb”-ified
Internet of
Things, bonus
if called IoT
My Starbucks
Idea as
Recent
Example
“Cloud” and
“Crowd”
together in
same phrase
Any word
derived from
the Swahili
word….
Oxford
English
Dictionary
Veronica
Mars
The Netflix
Prize
“Participatory
design”
“Demo-cratization”
Distributed
problem
Solving
Citing James
Surowiecki
and Wisdom
of Crowds
ALS Ice
Bucket
Challenge
Vikings
19. What do you expect growth wise in the “crowd
economy” for 2014 and 2015?
“Substantially more than
current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
Source: the 2014 Global Crowdsourcing Pulse Check
23. Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
The Crowd Universe The Social Universe
29. The Other Crowd Facilitators
#1 -The rise of entrepreneurial startup
culture
#2 – Growth of free
agents/freelancing/independent
contracting
#3 - Expanded global marketplaces
and scale
31. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek
45. “We will need to find significantly
better ways to manage and curate
crowdsourcing and crowdfunding
efforts than we do now.”
82% strongly believe/believe
@seanmoffitt @crowdweek
46. “Large corporations will expand their
investments in
crowdsourcing/crowdfunding.”
82% strongly believe/believe
@seanmoffitt @crowdweek
47. “The future of equity crowdfunding
will threaten venture capitalists and
angel investors.”
42% strongly agree/agree
37% strongly disagree/disagree
@seanmoffitt @crowdweek
48. “Crowdsourcing is nearing its height
in popularity and as a term, will be
considered a fad in the future.”
76% strongly disagree
@seanmoffitt @crowdweek
49.
50. “There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”
51.
52. Key Takeaways
The world is a blur and it’s getting smaller
Crowdsourcing is growing up; no longer a play
thing, it is creating real value
Best crowd practices are starting to develop;
crowds are disrupting and becoming the fabric of
what we do
Someone has to lead the crowds