Wikibrands' Managing Director Sean Moffitt provides opening keynote and remarks for the first-ever Crowdsourcing Week conference in Singapore (June'13)
13. “No matter who you are,
most of the smartest (or generous, or
passionate, or committed, or creative, or well-financed)
people work for somebody
else.”
Bill Joy, Sun Microsystems
17. “Something you Buy”
1850
“Something you Trust”
1910
“Something you Want”
1950
“Something you Prefer”
1980
“Something you Love”
2000
“Something you
Participate In”
2010-2015
A Premium Brand is Now a Mark of Participation
Wikibrands : A new currency on how digitally
engaged brands build business…
18. 2013 Proprietary and Confidential - Wikibrands
A New Crowd-Friendly Landscape
Top 10 Technology-Affected Industries
of the Near Future
#1 EDUCATION
#2
ENTERTAINMENT
#3 MEDIA #4 ECOMMERCE #5 HEALTH CARE
#6 RETAIL #7
FINANCE/BANK
ING
#8 TELE-
COMMUNICATIONS
#10 NOT-FOR-
PROFITS/NGOs
#9
CONSUMER/HOU
SEHOLD GOODS
19. What Tomorrow’s Customers Want and
How Crowdsourcing is Tapping Into It
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2013 Proprietary and Confidential - Wikibrands
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Get through 17 chapters, the real core idea is that as brand owners, managers, agencies and stakeholders, we are in the middle of the poarticpation age – whereas brands represented important distinctions in the past based on ownership, equity, aspiration, preference or affinity, now the real limus test is are you providing forums for people to engage and particiapte more deeply with your brandThe stats prove it – according to Forrrester, those that engage deeply grow their value by 18% and those that don’t 6% - chicken or egg argument