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Optimizing Your LinkedIn
Profile to Improve SEO for
Your Company


                  presented by
Introduction
       In social media, your company’s brand
       is a collection of employees engaged
       in social channels. The more employees
       you have optimizing their personal
       profiles in accordance with your
       company’s SEO goals, the more brand
       ambassadors your company will have.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
Why optimize your
        LinkedIn profile?


Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
Reasons to optimize your profile…
      •  Increase traffic that your professional website
         receives from search engines.
      •  LinkedIn has great authority in search engines
         which enables profiles to be seen, indexed and
         returned with search results.
      •  Linking your company’s websites to an
         employee’s LinkedIn profile improves the page
         rank of those sites and increases the ranking in
         search engines.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
What can you do
        to optimize your LinkedIn
        profile?



Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
Do these things to optimize your profile…
     1.  Enrich your LinkedIn profile with relevant
         keywords.
     2.  Make sure your Public Profile is set to display your
         profile information.
     3.  Create a unique profile URL for yourself.
     4.  Create anchor text links to your professional
         websites.
     5.  Answer questions on LinkedIn Answers.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
1. Enrich your LinkedIn profile with relevant
        keywords.

         Include some compelling information about your
         professional description, leveraging the SEO keywords
         that your company is currently using.


         How? 




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
1. Enrich your LinkedIn profile with relevant
        keywords.

         •  Click ‘Profile’ in the navigation bar on your LinkedIn
            homepage. Select ‘Edit Profile.’
         •  Click the small ‘Edit’ button next to each section and
            enter in your information.
         •  It is wise to fill out as much information as possible in
            your profile, but the following sections are the most
            important ones in which to focus on key words:
               ­    Description
               ­    Current
               ­    Summary
               ­    Specialties




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
1. Enrich your LinkedIn profile with relevant
        keywords.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
2. Set your public profile to display all your
        information.

         Making your information public increases your chances
         of showing up on search engines.


         How? 




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
2. Set your public profile to display all your
        information.

         1.  Click ‘Profile’ in the navigation bar on you LinkedIn
             homepage. Select ‘Edit Profile.’
         2.  On the right side, click ‘Edit Public Profile
             Settings.’
         3.  Select ‘Full View.’
         4.  Check as many boxes as you are comfortable with.
             The selected information will become available to
             the public.
         5.  Click ‘Save Changes.’




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
2. Set your public profile to display all your
        information.

           Step 1




           Step 2




           Step 3




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
3. Create a unique profile URL for your personal
        profile.

         This makes it more likely for your LinkedIn profile to
         show up in a search for your name.


         How? 




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
3. Create a unique profile URL for your personal
        profile.

         1.  Click ‘Profile’ in the navigation bar on your
             LinkedIn homepage. Select ‘Edit Profile.’
         2.  On the right side, click ‘Edit Public Profile
             Settings.’
         3.  At the top of the page, click the ‘Edit’ button next
             to ‘Public Profile URL.’
         4.  Change your URL to your full name.
         5.  Click ‘Set Address.’




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
3. Create a unique profile URL for your personal
        profile.
         Step 4: Change your user name to your full name




         Finished Link




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
4. Create anchor text links for your company’s
        website.

         Rather than using the “My Website” name that
         LinkedIn proposes, creating unique anchor text links to
         your company’s website(s) means that Google will
         think your page is a good match for these words.



         How? 




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
4. Create anchor text links for your company’s
        Web site.

         1.  Click ‘Profile’ in the navigation bar on you LinkedIn
             homepage. Select ‘Edit Profile.’
         2.  Scroll to the ‘Websites’ section and click ‘Edit.’
         3.  In the drop down box to the right of ‘Websites’
             select ‘Other.’ You will be given a blank box to put
             in your company name, and then you can fill out
             the URL in the next box.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
4. Create anchor text links for your company’s
        Web site.




         Before




                                   After




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
5. Answer questions on LinkedIn Answers.

         In addition to building your professional reputation,
         answering questions within LinkedIn Answers increases
         the number of links directed to your profile, thus
         strengthening visibility in search engines.


         How? 




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
5. Answer questions on LinkedIn Answers.



         1.  Sign into LinkedIn
         2.  Hover over ‘More’ in the navigation bar
             and select ‘Answers.’
         3.  Click on ‘Answer Questions’ at the top of the
             page.
         4.  In the panel on the right side, you can browse
             different categories of questions to answer.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
5. Answer questions on LinkedIn Answers.


         Step 4: You can browse open questions to see which ones are relevant to your
         field of expertise




Optimizing Your LinkedIn Profile to Improve SEO for Your Company                     presented by
Additional Tips
        Here are some other ways to increase
        the visibility of your profile within
        LinkedIn and on search engines.




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
Try these additional tips…
       •  Keep adding connections.
       •  Participate in Group discussions. This increases
          the number of internal links to your profile from
          within LinkedIn, thus strengthening your visibility
          in search engines.
       •  Link to your LinkedIn profile on other social sites.
          The more sites that link back to your profile, the
          higher your page rank will be.
       •  Request recommendations. This will make your
          profile more visible within LinkedIn.


Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
Check list
        Complete these steps to make your LinkedIn
        profile SEO-friendly:
          Enrich your LinkedIn profile with relevant key words
          Make sure your public profile is set to display your
            information

          Create a unique profile URL for your personal profile
          Create anchor text links for your company’s website(s)
          Start answering questions on LinkedIn Answers


Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by
agencypja.com

       We like to figure out the hard stuff. A fully integrated B2B/
       B2C agency with a strong focus on digital and social media,
       PJA Advertising + Marketing creates breakthrough
       marketing programs that engage sophisticated audiences,
       elevate your brand, and get you the credit you deserve.

                   Jessica Weil
                   Social Media Analyst
                   PJA Advertising + Marketing
                   @jessica731




Optimizing Your LinkedIn Profile to Improve SEO for Your Company   presented by

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Optimizing Your LinkedIn Profile to Improve SEO for Your Company

  • 1. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 2. Introduction In social media, your company’s brand is a collection of employees engaged in social channels. The more employees you have optimizing their personal profiles in accordance with your company’s SEO goals, the more brand ambassadors your company will have. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 3. Why optimize your LinkedIn profile? Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 4. Reasons to optimize your profile… •  Increase traffic that your professional website receives from search engines. •  LinkedIn has great authority in search engines which enables profiles to be seen, indexed and returned with search results. •  Linking your company’s websites to an employee’s LinkedIn profile improves the page rank of those sites and increases the ranking in search engines. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 5. What can you do to optimize your LinkedIn profile? Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 6. Do these things to optimize your profile… 1.  Enrich your LinkedIn profile with relevant keywords. 2.  Make sure your Public Profile is set to display your profile information. 3.  Create a unique profile URL for yourself. 4.  Create anchor text links to your professional websites. 5.  Answer questions on LinkedIn Answers. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 7. 1. Enrich your LinkedIn profile with relevant keywords. Include some compelling information about your professional description, leveraging the SEO keywords that your company is currently using. How?  Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 8. 1. Enrich your LinkedIn profile with relevant keywords. •  Click ‘Profile’ in the navigation bar on your LinkedIn homepage. Select ‘Edit Profile.’ •  Click the small ‘Edit’ button next to each section and enter in your information. •  It is wise to fill out as much information as possible in your profile, but the following sections are the most important ones in which to focus on key words: ­  Description ­  Current ­  Summary ­  Specialties Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 9. 1. Enrich your LinkedIn profile with relevant keywords. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 10. 2. Set your public profile to display all your information. Making your information public increases your chances of showing up on search engines. How?  Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 11. 2. Set your public profile to display all your information. 1.  Click ‘Profile’ in the navigation bar on you LinkedIn homepage. Select ‘Edit Profile.’ 2.  On the right side, click ‘Edit Public Profile Settings.’ 3.  Select ‘Full View.’ 4.  Check as many boxes as you are comfortable with. The selected information will become available to the public. 5.  Click ‘Save Changes.’ Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 12. 2. Set your public profile to display all your information. Step 1 Step 2 Step 3 Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 13. 3. Create a unique profile URL for your personal profile. This makes it more likely for your LinkedIn profile to show up in a search for your name. How?  Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 14. 3. Create a unique profile URL for your personal profile. 1.  Click ‘Profile’ in the navigation bar on your LinkedIn homepage. Select ‘Edit Profile.’ 2.  On the right side, click ‘Edit Public Profile Settings.’ 3.  At the top of the page, click the ‘Edit’ button next to ‘Public Profile URL.’ 4.  Change your URL to your full name. 5.  Click ‘Set Address.’ Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 15. 3. Create a unique profile URL for your personal profile. Step 4: Change your user name to your full name Finished Link Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 16. 4. Create anchor text links for your company’s website. Rather than using the “My Website” name that LinkedIn proposes, creating unique anchor text links to your company’s website(s) means that Google will think your page is a good match for these words. How?  Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 17. 4. Create anchor text links for your company’s Web site. 1.  Click ‘Profile’ in the navigation bar on you LinkedIn homepage. Select ‘Edit Profile.’ 2.  Scroll to the ‘Websites’ section and click ‘Edit.’ 3.  In the drop down box to the right of ‘Websites’ select ‘Other.’ You will be given a blank box to put in your company name, and then you can fill out the URL in the next box. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 18. 4. Create anchor text links for your company’s Web site. Before After Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 19. 5. Answer questions on LinkedIn Answers. In addition to building your professional reputation, answering questions within LinkedIn Answers increases the number of links directed to your profile, thus strengthening visibility in search engines. How?  Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 20. 5. Answer questions on LinkedIn Answers. 1.  Sign into LinkedIn 2.  Hover over ‘More’ in the navigation bar and select ‘Answers.’ 3.  Click on ‘Answer Questions’ at the top of the page. 4.  In the panel on the right side, you can browse different categories of questions to answer. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 21. 5. Answer questions on LinkedIn Answers. Step 4: You can browse open questions to see which ones are relevant to your field of expertise Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 22. Additional Tips Here are some other ways to increase the visibility of your profile within LinkedIn and on search engines. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 23. Try these additional tips… •  Keep adding connections. •  Participate in Group discussions. This increases the number of internal links to your profile from within LinkedIn, thus strengthening your visibility in search engines. •  Link to your LinkedIn profile on other social sites. The more sites that link back to your profile, the higher your page rank will be. •  Request recommendations. This will make your profile more visible within LinkedIn. Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 24. Check list Complete these steps to make your LinkedIn profile SEO-friendly:   Enrich your LinkedIn profile with relevant key words   Make sure your public profile is set to display your information   Create a unique profile URL for your personal profile   Create anchor text links for your company’s website(s)   Start answering questions on LinkedIn Answers Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by
  • 25. agencypja.com We like to figure out the hard stuff. A fully integrated B2B/ B2C agency with a strong focus on digital and social media, PJA Advertising + Marketing creates breakthrough marketing programs that engage sophisticated audiences, elevate your brand, and get you the credit you deserve. Jessica Weil Social Media Analyst PJA Advertising + Marketing @jessica731 Optimizing Your LinkedIn Profile to Improve SEO for Your Company presented by