Keynote address by Chris Brogan and Julien Smith at Affiliate Summit East 2009 in New York City on August 10, 2009.

1. attention wars
and the
rise of the
TRUST AGENT
chris brogan :: @chrisbrogan / chris@chrisbrogan.com
julien smith :: @julien / juliensmith@gmail.com

2. + shhhhhh

3. please don’t
tweet this
(yet)

6. + trust agents
make your own game - standing out
one of us - belonging
archimedes effect - leverage
agent zero - developing access
human artist - developing understanding
build an army - developing mass
now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?

7. + the attention wars

8. + the attention wars

9. + the attention wars

10. + three levels of attention
awareness
reputation
trust

11. + the attention wars

12. + a trust equation
trust = social capital
social capital + web = links
social capital + web = traffic
social capital + web = social proof
social capital + web = a big f’n network

13. + trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build an army

14. + make your own game

16. tim ferriss
malcolm gladwell
chris anderson

18. + make your own game
find your value differentiation
create a new word for yourself
learn the systems - attuned / distorted

19. + one of us

26. + one of us
find the agent zero
seek frictionless distribution
be everywhere and create/maintain bonds
all knowledge is vocabulary
insider language is huge

27. + archimedes effect

32. + archimedes effect
build off your previous success
never start from nothing
its all chips : winning the game is
table stakes for the NEXT game

33. + agent zero

37. + agent zero
be the priest ; build the church
be the relationship before the sale
your live or die by your database
be part of everyone’s 150

38. + human artist

43. + human artist
connect people constantly
share instead of horde
practice simple touchpoints of loyalty
self aware vs. self involved

44. + build armies

49. + build armies
give your ideas handles
teach them to fish
bring your own dialtone

50. ? questions
@chrisbrogan :: chris@chrisbrogan.com
@julien :: juliensmith@gmail.com

51. + photo credits
http://www.flickr.com/photos/oddsock/3623474374/ - raven
http://www.flickr.com/photos/srboisvert/300955591/ - for dummies
http://www.flickr.com/photos/jakesdad/2838195408/ - monitors
http://www.flickr.com/photos/dno1967/3256131012/ - cassette
http://www.flickr.com/photos/so-cute/2801751071/ - pacman
http://www.flickr.com/photos/stuseeger/230625347/ - cirque
http://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketball
http://www.flickr.com/photos/nahuel31/27042761/ - marios
http://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchuk
http://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washer
http://www.flickr.com/photos/lenore-m/2629968724/ - d12 girl
http://www.flickr.com/photos/andrewbaron/152682091/ - george soros
http://www.flickr.com/photos/loritingey/350043329/ - bill gates
http://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoney
http://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2
http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julien
http://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazi
http://www.flickr.com/photos/malias/1551870489/ - girl at the bar
http://www.flickr.com/photos/scfiasco/216348017/ - mailboxes
http://www.flickr.com/photos/jurvetson/2548361367/ - obama
http://www.flickr.com/photos/dust/3414751745/ - cellogirl
http://www.flickr.com/photos/thenationalguard/3274417742/ - coach
http://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture