Genís Roca. La inevitable oportunidad digital. 50º Congreso Internacional AEDIPE
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This document discusses the digital transformation of businesses and the key factors needed for success. It notes that businesses have gone through different phases of digital transformation from 1995 to 2005 focused on technology, 2005 to 2015 focused on the internet and web 2.0, and from 2015 onward the focus is on digital culture. It emphasizes that the driving force for change is no longer just digital technology but digital culture, and that businesses need to focus on talent, knowledge, structure, and legal frameworks to manage this transformation successfully.
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Genís Roca. La inevitable oportunidad digital. 50º Congreso Internacional AEDIPE
- 1. genís roca @genisroca Pamplona, 7 de octubre de 2016 el factor humano en la transformación digital de los negocios
- 3. 2015 - · · · 2005 - 2015 1995 - 2005 transformación digital web 2.0 internet
- 4. 2015 - · · · 2005 - 2015 1995 - 2005 transformación digital web 2.0 internet management marketing tecnología
- 5. 2015 - · · · 2005 - 2015 1995 - 2005 transformación digital web 2.0 internet CEO CMO CTO
- 15. cómo gestionarlo
- 16. vision / strategy business / activity culture / team
- 17. vision / strategy culture / team processes touch points offering business model
- 18. vision / strategy business / activity culture / team
- 19. vision / strategy business / activity talent knowledge structure legal
- 20. talent knowledge structure legal
- 21. talent knowledge structure legal
- 22. talent knowledge structure legal
- 23. talent knowledge structure legal
- 24. talent knowledge structure legal
- 25. talent knowledge structure legal
- 26. talent knowledge structure legal
- 27. talent knowledge structure legal
- 28. talent knowledge structure legal
- 29. talent knowledge structure legal
- 30. talent knowledge structure legal
- 31. “Mi padre tuvo un trabajo toda la vida. Yo habré tenido siete. Mi hijo tendrá siete trabajos distintos a la vez” Thomas W. Malone talent knowledge structure legal
- 32. talent knowledge structure legal
- 33. talent knowledge success structure
- 34. talent knowledge structure legal
- 35. talent knowledge structure legal
- 36. talent knowledge structure legal
- 37. talent knowledge structure legal
- 38. talent knowledge structure legal
- 39. talent knowledge structure legal
- 40. talent knowledge structure legal
- 41. talent knowledge structure legal
- 42. talent knowledge structure legal
- 43. talent knowledge structure legal
- 44. talent knowledge structure legal
- 45. talent knowledge structure legal
- 46. talent knowledge structure legal
- 47. talent knowledge structure legal
- 48. talent knowledge structure legal
- 49. talent knowledge structure legal
- 50. talent knowledge structure legal
- 51. talent knowledge structure legal
- 52. talent knowledge structure legal
- 53. talent knowledge structure legal
- 54. talent knowledge structure legal
- 55. talent knowledge structure legal
- 56. talent knowledge structure legal
- 57. talent knowledge structure legal
- 58. talent knowledge structure legal
- 59. en resumen
- 60. El motor del cambio ya no es la tecnología digital
- 61. El motor del cambio ya no es la tecnología digital es la cultura digital
- 63. 2015 - · · · 2005 - 2015 1995 - 2005 transformación digital web 2.0 internet CEO CMO CTO
- 66. “Sed modernos, leed a los clásicos” J.V. Foix (1894-1987)
- 72. genís roca @genisroca grcs ! Barcelona – Madrid - Bogotá @RocaSalvatella www.RocaSalvatella.com
Hinweis der Redaktion
- FirST about our customer experience, second about operational processes, and third about the business model. The financial companies are transforming a lot of things about the customer experience, but for example they have a lot of pending work in the comMercial results. Now all is around the conversation, services, and brand development, but not about how to sell more. In the operational processes you are DOING a good job, but now the companies are using for example data analysis to redesigN a lot of processes. And finally, all companies need TO rethink their business models, because the digital transformation can produce new oPportunities… or the DEATH of old businesses.
- Fiat y google alianzas insospechadas