SlideShare ist ein Scribd-Unternehmen logo
1 von 26
Downloaden Sie, um offline zu lesen
www.ad4mat.com
Closer to the user:
Smart targeting for travel ads
www.ad4mat.com
€
www.ad4mat.com
Challenge
• spend advertising budget efficiently
• Performance: reach relevant users
www.ad4mat.com
Targeting
 socio-demographic
 interests & hobbies
 look-a-like
 Retargeting
 …
www.ad4mat.com
Targeting
+ currently interested in
+ intent to purchase soon
+ just bought a related product
www.ad4mat.com
Targeting
socio-demographic,
look-a-like,
Current interest, intent,
related purchases
interest & hobbies,
www.ad4mat.com
Examples
• read blogs about cruises
• read websites about destinations
• search for a voucher for flights
• booked a trip
www.ad4mat.com
How?
• interest & intent data
• from premium publishers
• many categories and brands
• combined with latest targeting technologies
www.ad4mat.com
• Challenge 1: Targeting
• Challenge 2: Notice?
www.ad4mat.com
www.ad4mat.com
“Today's battle for hearts, minds, and dollars
is won (or lost) in micro-moments — intent-driven
moments of decision-making and preference-
shaping that occur throughout the entire consumer
journey.”
https://www.thinkwithgoogle.com/articles/how-micromoments-are-changing-rules.html
www.ad4mat.com
www.ad4mat.com
www.ad4mat.com
• placed within editorial
content, newsfeed, etc.
• adapted to the website’s look
& feel
• focus on content,
not advertising message
Native Ads:
• Don’t disturb the user
experience!
• Provide added value!
www.ad4mat.com
www.ad4mat.com
Advantages of Native Ads
 higher awareness
 higher acceptance
 work great on mobile
 work great in social networks
 more engagement & interaction
www.ad4mat.com
“Tell me
Involve me
and I might remember.
and I will forget.
Show me
and I will understand.”
Konfuzius (ca. 551 – 479 v. Chr.)
www.ad4mat.com
Delivering Performance with Native Ads
1) sophisticated targeting
2) format suitable for “micro-moments”
www.ad4mat.com
www.ad4mat.com
flexible component-based ads 
www.ad4mat.com
Delivering Performance with Native Ads
1) sophisticated targeting
2) format suitable for “micro-moments”
3) programmatic buying
www.ad4mat.com
www.ad4mat.com
Online advertising in the year 2020
Enders Analysis, “Native advertising in
Europe to 2020”, Feb 2016
37%
63%
Online advertising budget
in Europe (€):
48%52% Native Ads
Other
Mobile display ads in Europe:
Native Ads
Other
545
1700
Native ad spending in Germany
(million €)
2015 2020
www.ad4mat.com
For Publishers
• Make your inventory available for programmatic
native ads!
• Monetize profiles with advanced audience DMP!
www.ad4mat.com
“Native advertising looks like
a rare win-win for the industry:
more effective for advertisers,
more valuable for publishers,
and more acceptable for users.“
Joseph Evans, Digital Media Analyst, Enders Analysis
www.ad4mat.com
 Native Ads
 sophisticated targeting
 programmatic
Meet us at our booth outside .

Weitere ähnliche Inhalte

Was ist angesagt?

B@B WorldWide Media Direct
B@B WorldWide Media DirectB@B WorldWide Media Direct
B@B WorldWide Media DirectTim Abrams
 
Destination Travel Marketing Platform
Destination Travel Marketing PlatformDestination Travel Marketing Platform
Destination Travel Marketing PlatformAXSES INC
 
Smarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event OrganisersSmarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event OrganisersMarino Fresch
 
Travelzoo final presentation
Travelzoo final presentationTravelzoo final presentation
Travelzoo final presentationKatie Lynn
 
Axses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAxses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAXSES INC
 
Personalization and Conversion Rate
Personalization and Conversion RatePersonalization and Conversion Rate
Personalization and Conversion RateMikael Jacobsson
 
Cross Media Capabilities
Cross Media CapabilitiesCross Media Capabilities
Cross Media Capabilitiestpandolfo
 
Emediate Sense Retargeting Case 100624
Emediate Sense Retargeting Case 100624Emediate Sense Retargeting Case 100624
Emediate Sense Retargeting Case 100624birignao
 
Tourism 2.0 - Modernizing hotel e-commerce
Tourism 2.0 - Modernizing hotel e-commerceTourism 2.0 - Modernizing hotel e-commerce
Tourism 2.0 - Modernizing hotel e-commercePedro Colaco
 
BookingsDominica presentation
BookingsDominica presentationBookingsDominica presentation
BookingsDominica presentationAXSES INC
 

Was ist angesagt? (11)

B@B WorldWide Media Direct
B@B WorldWide Media DirectB@B WorldWide Media Direct
B@B WorldWide Media Direct
 
Jeep sojern meeting 02-11-14
Jeep sojern meeting 02-11-14Jeep sojern meeting 02-11-14
Jeep sojern meeting 02-11-14
 
Destination Travel Marketing Platform
Destination Travel Marketing PlatformDestination Travel Marketing Platform
Destination Travel Marketing Platform
 
Smarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event OrganisersSmarter Event Marketing for Irish Event Organisers
Smarter Event Marketing for Irish Event Organisers
 
Travelzoo final presentation
Travelzoo final presentationTravelzoo final presentation
Travelzoo final presentation
 
Axses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads PlatformAxses Caribbean Brands Bookable ads Platform
Axses Caribbean Brands Bookable ads Platform
 
Personalization and Conversion Rate
Personalization and Conversion RatePersonalization and Conversion Rate
Personalization and Conversion Rate
 
Cross Media Capabilities
Cross Media CapabilitiesCross Media Capabilities
Cross Media Capabilities
 
Emediate Sense Retargeting Case 100624
Emediate Sense Retargeting Case 100624Emediate Sense Retargeting Case 100624
Emediate Sense Retargeting Case 100624
 
Tourism 2.0 - Modernizing hotel e-commerce
Tourism 2.0 - Modernizing hotel e-commerceTourism 2.0 - Modernizing hotel e-commerce
Tourism 2.0 - Modernizing hotel e-commerce
 
BookingsDominica presentation
BookingsDominica presentationBookingsDominica presentation
BookingsDominica presentation
 

Ähnlich wie ad4mat at Zanox Expert Day Travel 2017

The Luxury Brand Benchmark Report 2014
The Luxury Brand Benchmark Report 2014The Luxury Brand Benchmark Report 2014
The Luxury Brand Benchmark Report 2014Allan V. Braverman
 
LOOP_Challenge_SEA_Quyen_May22.pptx
LOOP_Challenge_SEA_Quyen_May22.pptxLOOP_Challenge_SEA_Quyen_May22.pptx
LOOP_Challenge_SEA_Quyen_May22.pptxQuyenLam16
 
Reporte comparativo de publicidad digital de anunciantes de marcas de lujo
Reporte comparativo de publicidad digital de anunciantes de marcas de lujoReporte comparativo de publicidad digital de anunciantes de marcas de lujo
Reporte comparativo de publicidad digital de anunciantes de marcas de lujoeMarketingHoy
 
Crimtan - Data Driven Marketing
Crimtan - Data Driven MarketingCrimtan - Data Driven Marketing
Crimtan - Data Driven MarketingSagittarius
 
Monolith Partners Credentials 2016
Monolith Partners Credentials 2016Monolith Partners Credentials 2016
Monolith Partners Credentials 2016Laurent Foisset
 
7 Essential Best Practices for Digital Media Planning
7 Essential Best Practices for Digital Media Planning7 Essential Best Practices for Digital Media Planning
7 Essential Best Practices for Digital Media PlanningJames Windrow
 
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 -  Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive2014 -  Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
 
MEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVMEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVSeanice Lojede
 
Avvio IHF Marketing Series Presentation - 300615
Avvio IHF Marketing Series Presentation - 300615Avvio IHF Marketing Series Presentation - 300615
Avvio IHF Marketing Series Presentation - 300615Avvio_Marketing
 
Personnalisez l'expérience utilisateur - AgoraCMS
Personnalisez l'expérience utilisateur - AgoraCMSPersonnalisez l'expérience utilisateur - AgoraCMS
Personnalisez l'expérience utilisateur - AgoraCMSRubedo, a WebTales solution
 
Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Gaetano Vancheri
 
The e-marketing promotion management
The e-marketing promotion managementThe e-marketing promotion management
The e-marketing promotion managementVIRUPAKSHA GOUD
 
Digital marketing training
Digital marketing trainingDigital marketing training
Digital marketing trainingGayathri Choda
 
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret EscapesBlueclaw
 
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasUnderstanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
 
Personnalisez l’expérience digitale !
Personnalisez l’expérience digitale !Personnalisez l’expérience digitale !
Personnalisez l’expérience digitale !AgoraCMS
 
ANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS
 

Ähnlich wie ad4mat at Zanox Expert Day Travel 2017 (20)

The Luxury Brand Benchmark Report 2014
The Luxury Brand Benchmark Report 2014The Luxury Brand Benchmark Report 2014
The Luxury Brand Benchmark Report 2014
 
LOOP_Challenge_SEA_Quyen_May22.pptx
LOOP_Challenge_SEA_Quyen_May22.pptxLOOP_Challenge_SEA_Quyen_May22.pptx
LOOP_Challenge_SEA_Quyen_May22.pptx
 
Reporte comparativo de publicidad digital de anunciantes de marcas de lujo
Reporte comparativo de publicidad digital de anunciantes de marcas de lujoReporte comparativo de publicidad digital de anunciantes de marcas de lujo
Reporte comparativo de publicidad digital de anunciantes de marcas de lujo
 
Crimtan - Data Driven Marketing
Crimtan - Data Driven MarketingCrimtan - Data Driven Marketing
Crimtan - Data Driven Marketing
 
Monolith Partners Credentials 2016
Monolith Partners Credentials 2016Monolith Partners Credentials 2016
Monolith Partners Credentials 2016
 
7 Essential Best Practices for Digital Media Planning
7 Essential Best Practices for Digital Media Planning7 Essential Best Practices for Digital Media Planning
7 Essential Best Practices for Digital Media Planning
 
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 -  Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive2014 -  Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
 
E branding and Online advertising
E branding and Online advertisingE branding and Online advertising
E branding and Online advertising
 
MEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTVMEDIA BUY KEYNOTE_2016_NTV
MEDIA BUY KEYNOTE_2016_NTV
 
Avvio IHF Marketing Series Presentation - 300615
Avvio IHF Marketing Series Presentation - 300615Avvio IHF Marketing Series Presentation - 300615
Avvio IHF Marketing Series Presentation - 300615
 
Personnalisez l'expérience utilisateur - AgoraCMS
Personnalisez l'expérience utilisateur - AgoraCMSPersonnalisez l'expérience utilisateur - AgoraCMS
Personnalisez l'expérience utilisateur - AgoraCMS
 
Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020
 
The e-marketing promotion management
The e-marketing promotion managementThe e-marketing promotion management
The e-marketing promotion management
 
Digital marketing training
Digital marketing trainingDigital marketing training
Digital marketing training
 
Theme 4 -_emarketing-crdta
Theme 4 -_emarketing-crdtaTheme 4 -_emarketing-crdta
Theme 4 -_emarketing-crdta
 
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes
10. Rumyana Miteva, Head of Performance Marketing & Revenue - Secret Escapes
 
English -emarketing-crdta
English  -emarketing-crdtaEnglish  -emarketing-crdta
English -emarketing-crdta
 
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasUnderstanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
 
Personnalisez l’expérience digitale !
Personnalisez l’expérience digitale !Personnalisez l’expérience digitale !
Personnalisez l’expérience digitale !
 
ANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS Programmatic Agency - Credential
ANTS Programmatic Agency - Credential
 

Kürzlich hochgeladen

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 

Kürzlich hochgeladen (20)

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 

ad4mat at Zanox Expert Day Travel 2017