2. Everything in advertising starts with TV
Mobile is the largest growth opportunity in media
TV + mobile are better together
Opportunity
3. Increase TV ad revenue with no extra work
Show customers impact of your TV content
Own mobile with scaleable solution purpose built for
TV&Mobile
Why AdTonik?
4. Consumers use mobile apps while they watch TV
• “Mobile use spikes during
commercial breaks”
• “50% of mobile users use their
device in front of the TV daily”
• “This behavior is consistent across
all demographics (age, income,
gender, ethnicity, education)”
App usage trends follow TV watching habits
5. -AdTonik provides reach to mobile inventory that your TV viewers are engaged in at scale
-Akin to web audience extension aligned with TV&Mobile paradigm
Reach mobile users in the apps they use most while they
watch TV
6. We Analyze Set Top Box and Mobile Exchange Data
Compare demographics of TV watchers with mobile
users to establish a highly probable match
Events such as TV commercial, TV show,
Day Part trigger search on mobile
exchange
Profile TV Audiences Find TV viewers
Optimize and Serve AdMeasure, Analyze, Report
Find your TV ad viewers, and serve them
a digital creative optimized ad
Track brand and sales lift, in-store lift,
engagement by TV genre, and more
7. We Gather Data at the User and IP Level
Mobile Exchange Data Set Top Box Data
Mom Dad Jane John
• AdTonik stores UDIDs and creates user
profiles, which are continually updated
• Through linked IP address, we can get a
picture of household compositions
• Based on our stored profile, we can
predict which member of the household is
most likely to have viewed the commercial,
and serve a mobile ad accordingly
Female Male
Female
Child
Male Child
Year of birth Gender IP Address
Age Range
Education HH
Compositio
n (children,
males,
females)
HH Income
RaceApp Usage
DMA Zip + 4
8. Serve Ads in the Regions that Matter Most
• Monitor engagement in test or pilot markets
• Target users in desirable DMAs
9. AdTonik is Proven to Outperform Normal Mobile Audience
Buying
3X Lift 4X Lift
AdTonik Campaign vs. Control Campaign
Click through rate %, Source:AdTonik Client campaign
10. Mobile ads paired with TV as compared to a stand alone TV ad:
-“Purchase Intent increases by 72%”
-“Brand recall increases by 69%”
-“Ad recall increases by 69%”
-“Brand recommendation increases by 169%”
3rd Party Survey Data Supports Our Campaign Data
11. Click through rate % on mobile creative; Source:
AdTonik Client Campaign
Measure Lift in mobile engagement by TV Genre
13. TV to Mobile Advertising Solutions
TV Amplify: Reach mobile users as they
are likely viewing your TV commercial
TV Conquest: Reach mobile users as they
are likely viewing competitve TV
commercial
TV Augment: Reach mobile users as they are
likely viewing TV content relevant to your
brand
TV Re-Target: Reach mobile users who have
been exposed to yours & competitive TV
commercials
TV Segment: Build and reach your custom TV
segment at any time
-Increase Brand KPI’s, Make every $1 you spend feel
like $2
-Negatively impact competitor Brand KPI’s, Make
every $2 they spend feel like $1
-Reach your desired TV audience on mobile in the
moment that matters without spending on TV
-Reach your desired TV viewer on mobile at the
time they are most likely to engage
-Is TV the mobile cookie? Use TV as a targeting
parameter to reach mobile users at any time
What it is Why?
*Each campaign is optimized to the solution delivering the best result, by market/show
14. Reach Consumers on Their Devices When They are Exposed to
Your Client’s TV Commercials
TV Amplify
• Create sequential messaging based on your TV ad
• Increase engagement with uniquely targeted digital creative optimization
15. Reach Consumers on Their Devices When They are Exposed to
Your Competitors’ TV Commercials
TV Conquest
• Reinforce your message after your target consumers have been exposed to
your competitors’ messaging
16. TV Augment
Reach Mobile Users as They Are Likely Viewing TV Content
That Your Client Wants To Associate With
• Reach desirable television audiences, even if you are not running ads on the
programs
17. TV Re-Target
Reach Mobile Users Anywhere After They Have Been Exposed
to Target TV Commercials & Content
• Reach consumers when and where they are most likely to engage with or
take action upon your message
Based on time of day
Mobile User Location
Or a combination
18. Build a Custom TV Audience and Reach them Any Time on
Mobile
Viewers who
watch:
TV Segment
• Serve highly targeted ads to consumers anywhere at anytime based on
predicted TV watching habits
Networks
Programming
19. Client TV Audio
Client TV Schedule
Client Mobile Creative
List of competitors
Easy to Implement
• Device ID targeting w/ mobile focus
• Local & National TV tuning data
• Real-Time commercial detection
• Self-Serve Platform
Purpose Built
Increase RevenueBroad Reach
Why AdTonik?
Turnkey Deliverables
500,000+ iOS/Android Apps, 160mm
devices Mobile Channels
CPM: $5
MINIMUM SPEND: $50,000 (monthly)
Value:
• Own mobile
• Show impact of your TV buys
• New Tentpole Product
• Fill campaigns more easily
