2. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production
3. This is what we do
Sales & Distribution
• Europe’s No. 1 exporter
• Most popular distributor
• BBC Showcase - 500 buyers
• Supplier to all FTA and subscription
networks in ANZ
4. This is what we do
Magazines
• Third largest publisher
• 1 in 4 UK adults reads a BBC title
• 49 licensed editions in 55 territories
• Australian JV in place with ACP
5. This is what we do
Home Entertainment
• UK’s leading audiobook and
DVD publisher
• 5m+ copies of Planet Earth DVD
6. This is what we do
Channels
• 38 Channels reaching 285m homes
• In over 100 countries worldwide
• 5 Channels in Australia
7. This is what we do
Content & Production
• Dancing with the Stars in 40 countries
• Top Gear Australia on SBS
• Acquired content from over 210 Indies
8. This is what we do
Global Brands
• Lonely Planet
• Doctor Who
• Top Gear
9. This is what we do
Digital Media
• BBC.com
• YouTube / MySpace
• iTunes / Sony PSP
• Mobile
• Passion sites - including
topgear.com/au
10. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production
11. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production
15. BBC.com Audience
6. 1.
Mild Worldly
Mainstreamers Wise
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Cultured Connecteds
Contenteds
Source: The futures company
16. BBC.com Audience
1.
6.
Worldly
Mild
Wise
Mainstreamers
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Connecteds
Cultured
Contenteds
Source: The futures company
17. BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company
18. BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company
19. 1. Worldly Wise
Older, successful and wealthy.
Liberal, engaged, opinion
formers, they are competitive
intellectuals who are into
news, current affairs & politics
20. 2. Curious Connecteds
Young, tech savvy and ambitious,
they are interested in travel and
what’s going on in the world
27. Aspirations – Global Editions
Consumers
US India Europe
Localisation
National? National? Regional?
Personalisation
Personalisation
Engagement
Geo-IP filtering
International template
Localisation
Content
28. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production
29. Aspirations – New Content
Third
BBC Revenue
BBC Parties
News Opportunities
Worldwide
Ecommerce
Display Advertising