Turning Strangers into Customers and Customers into Advocates

1. Mastering Marketing Automation:
Turning Strangers into Customers
and Customers into Advocates

2. About AdStage
Manage ad campaigns across Google, Bing, Facebook, LinkedIn, and Twitter

3. We All Know The Power of Marketing Automation

4. However, This Only Covers Email
VS

5. Time Spent Per Day on Social Media
41
MIN
21
MIN
21
MIN
10
MIN
17
MIN
17
MIN
Source: eMarketer, November 2014

6. Reach and Scale
Updated: September 2015
1.49B
USERS
400M
USERS
100M
USERS
364M
USERS
304M
USERS
100M
USERS

7. In Fact, Studies Show
Source: LeapJob Source: Cirrus
ONLY 2% OF
COLD CALLS
RESULT IN A
BOOKED
APPOINTMENT
COMPANIES
OF 150-500
TYPICALLY
HAVE 6 OR 7
DECISION MAKERS

8. Acquiring Your Strategic
Company List

9. 2 Types of Strategic Company Lists
Sales Top
Prospect List
Website Visitor
Company List

10. Top Prospects Lists in CRM
HubSpot Salesforce Intercom

11. Top Prospects Lists in CRM

12. Using Reverse IP Lookup

13. Promote Top of the Funnel Content on LinkedIn
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Top of the Funnel
Bottom of the Funnel

14. Precise Targeting with LinkedIn Ads
Company Targeting
Job Title Targeting

15. Industry and Job Title Targeting with LinkedIn Ads
AND

16. Industry or Job Title Targeting with Facebook Ads
OR

17. Overlap Targeting in AdStage

18. Influencing Prospects
Using Ads

19. Exporting Lead Lists from your CRM/MA
FUNNEL STAGES
• OPEN
• CONTACTED
• QUALIFIED
• PROPOSAL

20. Exporting Lead Lists from your CRM/MA

21. Upload Lists into Facebook and Twitter

22. Manage Audiences Across Both Platforms

23. Ads for Every Stage of the Funnel
OPEN QUALIFIEDCONTACTED PROPOSAL

24. Using Dynamic Retargeting
for Lead Nurturing

25. Example of Lead Nurturing Email Drip
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC

26. Examples of Content

27. Amplify It with Dynamic Retargeting on Social
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Cold Leads
Warmer Leads

28. Using These Tracking Pixels
Facebook Website Custom Audience Twitter Conversion Tracking Website Tag

29. Add Exclusion Targeting

30. Logic with Exclusion Targeting
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience

31. Examples of Ads in Feeds

32. Example Journey for the End User
Visits website and
does not convert
Visits LinkedIn,
clicks an ad, and
subscribes to blog
Receives three touch points for nurture
campaigns via email, Facebook, and Twitter

33. Adding Social Ads to Different Lead Stages

34. Questions?
CEO and Co-Founder
of AdStage
@sahilio
SAHIL
JAIN
bit.ly/adstage-launch-2016
For today’s slides
LAUNCH Scale
@adstage