How Dynamic Search Ads Can Supercharge Your SEM Campaigns
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Understanding how to leverage DSAs for better performance
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How Dynamic Search Ads Can Supercharge Your SEM Campaigns
- 1. #SMX #XXA @adstage @sahilio Understanding how to leverage DSAs for better performance HOW DYNAMIC SEARCH ADS CAN SUPERCHARGE OUR SEM CAMPAIGNS
- 2. #SMX #XXA @adstage @sahilio AdStage allows you to can create, manage, and report on search and social ad campaigns from a single platform About AdStage
- 3. #SMX #XXA @adstage @sahilio § How Dynamic Search Ads work § Who should use Dynamic Search Ads § Pros and Cons of Dynamic Search Ads § Best Practices for Successful Dynamic Search Ads § Advanced Automated Strategies for More Success Agenda
- 4. #SMX #XXA @adstage @sahilio Setting Up Your Dynamic Search Ads HOW DYNAMIC SEARCH ADS WORK
- 5. #SMX #XXA @adstage @sahilio What are Dynamic Search Ads (DSAs)?
- 6. #SMX #XXA @adstage @sahilio Setting up a Dynamic Search Ad in AdWords
- 7. #SMX #XXA @adstage @sahilio Get more granular with adding a category
- 8. #SMX #XXA @adstage @sahilio The Top Use-Cases for DSAs WHO SHOULD USE DYNAMIC SEARCH ADS
- 9. #SMX #XXA @adstage @sahilio Verticals that have several landing pages, large product catalogs, or various categories Dynamic Search Ads are best for.. Education Ecommerce Travel
- 10. #SMX #XXA @adstage @sahilio Less time to set-up, and offers more data faster Small companies with limited resources can also benefit
- 11. #SMX #XXA @adstage @sahilio Why Dynamic Search Ads
- 12. #SMX #XXA @adstage @sahilio There is more traffic you’re not capturing 15% of daily searches or ~500M queries per day are truly unique on Google cnet.com 2013
- 13. #SMX #XXA @adstage @sahilio Understanding the nature of the beast PROS AND CONS OF DYNAMIC SEARCH ADS
- 14. #SMX #XXA @adstage @sahilio Pros and cons for Dynamic Search Ads Pros Cons Minimal set-up time More time required to optimize Capture more traffic Possibly more irrelevant traffic if not optimized Dynamic landing page based on the query Less control over the destination URL Uncover converting search terms Less control over your ad’s headline
- 15. #SMX #XXA @adstage @sahilio How to Maximize Results with Limited Control BEST PRACTICES FOR SUCCESSFUL DYNAMIC SEARCH ADS
- 16. #SMX #XXA @adstage @sahilio Best practices for successful Dynamic Search Ads NEGATIVE KEYWORDS GOOGLE ANALYTICS AD TESTING SMALL BUDGETS
- 17. #SMX #XXA @adstage @sahilio Add negative keywords Keywords that are already targeted in other ad groups Keywords that are irrelevant
- 18. #SMX #XXA @adstage @sahilio Using the Google Keyword Planner
- 19. #SMX #XXA @adstage @sahilio Pulling your search term reports
- 20. #SMX #XXA @adstage @sahilio Set very small budgets for these types of campaigns $20-$50 budget per day
- 21. #SMX #XXA @adstage @sahilio Use Google Analytics to measure the quality of traffic TIME ON SITE CONVERSIONS / GOALS CONVERSION RATE
- 22. #SMX #XXA @adstage @sahilio Automatically receive emails with this performance data
- 23. #SMX #XXA @adstage @sahilio Add specific webpages for better precision Target All Webpages or Categories
- 24. #SMX #XXA @adstage @sahilio Add specific webpages for better precision All Webpages
- 25. #SMX #XXA @adstage @sahilio Test, test, test AD COPY DISPLAY URLS BID VARIATIONS
- 26. #SMX #XXA @adstage @sahilio Test different variations of your ad copy
- 27. #SMX #XXA @adstage @sahilio How to Use Automation for More ADVANCED AUTOMATED STRATEGIES FOR EVEN MORE SUCCESS
- 28. #SMX #XXA @adstage @sahilio AdWords Automated Rules INCREASE BIDS INCREASE BUDGETS PAUSE POOR ADS
- 29. #SMX #XXA @adstage @sahilio Increase bids to maximize the visibility of your ad
- 30. #SMX #XXA @adstage @sahilio Using Average Position
- 31. #SMX #XXA @adstage @sahilio Increase budgets when your costs go down
- 32. #SMX #XXA @adstage @sahilio Using your Cost per Conversion Metric
- 33. #SMX #XXA @adstage @sahilio Pause poor performing ads
- 34. #SMX #XXA @adstage @sahilio Using CTR coupled with spend or impressions
- 35. #SMX #XXA @adstage @sahilio Add safeguards to your Automated Rules PREVIEW THE RULES EMAIL EVERY TIME IT RUNS ONLY EMAIL SANS ACTION
- 36. #SMX #XXA @adstage @sahilio For the cautious marketer
- 37. #SMX #XXA @adstage @sahilio For even more control
- 38. #SMX #XXA @adstage @sahilio SEE YOU AT THE NEXT #SMX THANK YOU!