2. Creative Associate
Tanoto Foundation
MY SPECIALTIES
// Brand Identity
// UX+UI Design
// Publication
// Wayfinding EGD
2015
2014
2012
2011
2010
Art Director
Growmint Digital Agency
UX+UI Designer
The Jakarta Post Digital
Branding Designer
a design kitchen (cocinero)
Branding Designer
ibrand
adryanputra88@gmail.com
Adryan Putra
@Ree_4n
adryanputra.blogspot.com
behance.net/adryanputra
About me
5. About
Brand Identity
About
UI/UX
Brand identity is tangible and
appeals to the senses. You can
see it, touch it, hold it, hear it,
watch it move. Brand Identity
takes disparate elements and
unifies them into whole systems.
Alina Wheeler
Consistency is one of the most
powerful usability principles:
when things always behave the
same, users don’t have to worry
about what will happen. Instead,
they know what will happen
based on earlier experience.
Jakob Nielsen
17. Problems at Hand
1. The Brand Guidelines:
- Confusing
- Complicated
- Restrictive
- Outdated
2. Web/App Designer:
- Too occupied
- Not paying attention
- Have their ‘own’ judgement
18. If We Look Closer
Accuracy Flexibility
Consistency
BrandOw
ner
Designer
Developer
1. Brand Visibility
2. Product Usability
19. Viable Solutions
1. Brand Designer:
- Get to know UI/UX Principles or Best Practices
- Create usability-oriented Brand Guidelines
2. Web/App Designer:
- Learn Brand Identity Basic Principles
- Put more effort in learning Brand Guidelines
20. Brand Guidelines Principles
1. Keep It Simple:
- Focus on most important things
- Get rid of unnecessary elements
2. Good Navigation
- Chapters, page numbers
- Content grouping
3. Comprehensive
- Easy-to-digest content
- Clear instructions