There’s an incredible technology available to marketers for reaching millennials where they work, play, eat, sleep and shop. It’s not a new device, app or cutting-edge social network. Would it surprise you to learn that it’s email? The Adobe Campaign team recently surveyed more than 400 US-based white collar workers, 18 and older, about their use of email; and the findings challenge conventional views of email as a tired, over-saturated medium for engaging consumers: http://adobe.ly/1KLzw9K

1. While resting
in bed
50%
While
on vacation
50%
While out
driving
18%
While on
the Phone
43%
While
watching TV
70%
While in
the bathroom
42%
Subject: Email,
we just can’t get enough.
The results are in and you won’t believe where,
when and how often we check our email.
We spend 6 hours a day checking email
(30 hours during a work week)
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