According to our Adobe Digital Insights team, drones are the next technological advancement for entertainment and design. See what they found as they dive through data across our Creative and Experience Clouds.

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Adobe Stock Trends 2017: Drones
Adobe Digital Insights

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Methodology
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§ Aggregated and anonymous data from Adobe Creative & Experience Clouds:
§ 150K+ products from Oct. 2015 to Jan. 2017, classified using Adobe Sensei machine learning technology
§ 450M+ searches in Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural
Language Processing and Deep Learning technologies
§ 800K+ social engagements (mentions, page likes) from Jan. 2015– Jan. 2017 via blogs, Facebook, G+, Reddit, Twitter,
Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube
o Social mentions are publically available and based off an aggregate total
§ Data from different Adobe Cloud solutions:
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other trademarks are
the property of their respective owners.

3. © 2016 Adobe Systems Incorporated. All Rights Reserved. 3
Key Insights
Drones are the next technological advancement for entertainment and design
1. Creative professionals are early adopters in the use of new technology as a tool to enhance design and
expression
2. Drones uptick across the U.S. as consumers rush to use the new technology, retailers follow by increasing their
assortment
3. Drones create a gateway for a new content experience, driving consumer’s desire to engage and incite
emotional reactions

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INNOVATORS IN DESIGN
Creative Industry Proves to Be An Early Adopter of Technology
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• Drone and aerial-imagery
demand started early, stayed
steady:
• A strong base existed in
January 2016
• Searches for Drone imagery
still grew 5% year-over-year in
January 2017
• Creative interest peaks in
January
• January sees 40% more
searches than the yearly
average

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A CREATIVE PRECEDENT
U.S. Consumers Rush to Follow Creatives’ Use of Drones
§ Drones in advertising and
storytelling have spurred the
upward sale of drones.
§ Drone sales peak during the holiday
season, and grew 165% year-over-year
§ Manufacturers and retailers rush
to fill consumer demand for
drones.
§ Average number of drone products
sold during the holiday season
doubled
5

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EMOTIONAL CONTENT DRIVERS
Drones Drive Interest in Experience and Knowledge
§ Consumers use drones for an experience
§ Drone photography excitement peaks at the
beginning of Spring and Fall, outside of extreme cold
and heat
§ Social mentions increase 17% and 9% in the Spring
and Fall, respectively
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§ Drones prove to be drivers of emotion and knowledge
§ Drone social sentiment resonates with the experience and
knowledge drone photography and videography provide.
§ In June 2016, drones were used to showcase the difference between
rich and poor neighborhoods in South Africa

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