In this ppt you will get to know about the 12 famous typographers which will surely inspire you. To learn more join the best graphic design institute.

1. 12 famous
TYPOGRAPHERS
to inspire you
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2. “ Typography is the craft of endowing human
language with a durable visual form.”

3. Why typography matters ?
People admire the good typography
It's all about making the design overall good
It's important to pick up the right typography
It's good to convey your ideas through the text
Every designer out there, including me, has some font collection that we keep
in our favorite list. There are some common popular fonts that are used widely
across the globe.

4. John Baskerville
Font designed : Baskerville
Known as the famous printer, letter designer,
stonecutter, writer, and type founder, John Baskerville
developed the perfectly edged and crisp Baskerville
font. He created the Baskerville font in 1754 and in 1757
he printed a notable edition of Virgil.
He gave a classic treatment of his own style to the
Baskerville font which makes this elegant font
extremely popular and classic. This font offers clear
reading in both print and web mode.
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5. Matthew Carter
Font designed : Georgia, Verdana, Tahoma, Bell Centennial
He shaped the way people read about the world and he
was the genius behind the creation of Verdana, Tahoma,
Galliard, and Georgia for Microsoft. With developing and
amending over 40+ amazing fonts, he became the
genius of the Digital typeface domain. He has worked on
some world's most famous digital typefaces. Matthew is
often known as “The Most Important Typography
Designer” of his time.
He has worked with major companies like Time, The
Washington Post, The New York Times, Wired, and
Newsweek, etc.
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6. Max miedinger
Font designed : Helvetica
This Switzerland based typeface designer was widely
known for creating the cutting edge, elegant, clear and
beautiful font Helvetica. The font was first created in
1957 as Neue Haas Grotesk and later in 1960 it was
renamed as Helvetica and soon it became a global
symbol of success.
Before developing Helvetica, he worked in the
advertising department of Globus and later around 1956
he opted for freelancing and collaborated with Edouard
Hoffmann.
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7. Tobias Frere-Jones
Font designed : Gotham, Interstate, Archer
Tobias is a New-York based leading typeface designer.
He is the genius behind some common and widely used
typefaces like Retina, Tungsten, Gotham, etc. He
completed his Bachelor’s in 1992 in graphic designing
from Rhode Island School of Design.
For his exceptional contribution to this creative field, he
has received several awards. In 2013 he got the AIGA
Medal for his achievements in the creative graphic
industry. He is also a founder and chief designer at
Frere-Jones Type, a type design company in New York.
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8. Claude Garamond
Font designed : Garamond
A French publisher who “Created visual forms that were
embraced for two hundred years”. This sixteenth century
typographer completely altered the entire industry. His
work was widely recognized and made him the leading
artist of his time.
He created the typeface Garamond which was so
versatile, compact and clean font that it looks
aesthetically beautiful on the majority of designs. There
are a proper balance and harmony between upper and
lower-case letters. Garamond has become one of the
favorite typefaces of so many graphic designers out
there.
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9. Erik Spiekermann
Font designed : Berliner Grotesk, FF Meta, ITC Officina Sans
Erik Spiekermann is renowned and world’s leading
graphic designer who has experience of working on tons
of projects for over 50 years. From advertising and
typeface designing, he has also contributed to literature
by writing various books.
His books Find Out How Type Works and Stop Stealing
Sheep talks about how designers can improve their
knowledge in the typographic domain. Known for his
strong opinions and professional work ethics, he
founded his own company and created fonts like ITC
Officina Sans and Officina Serifwhich are now widely
used all over the world.
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10. Adrian Frutiger
Font designed : Univers, Frutiger, Avenir
Frutiger was another swiss based type designer. His
career began from the second half of the 20th century
and he has spent years in creating some clean and
smooth fonts.
Avenir, Frutiger, and Univers are his most famous and
known fonts. All of them fall into the category of sans
serif.
He was fascinated by Sans serifs and considered
creating fonts of this category as his sole purpose.
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11. Stanley Morison
Font designed : Times New Roman
The widely used and once everyone’s much-loved
Times New Roman was created by Stanley Morison.
TimesNew made its first appearance in the ‘Times’
Daily newspaper on 3rd October 1932.
He became a royal designer for the industry with his
continuous growth and success and the amazing part
was he never attended school; he was a self-taught
person.
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12. Paul Renner
Font designed : Futura
Paul Renner was a German graphic designer,
typographer, painter, and teacher. In the initial days of
his career, he created books for Munich publishing and
earned his living. He became the principal of Printing
Trade School in Munich in 1926 and at the same time,
he was co-founder and director of Master School for
Germany’s Printers.
Futura font was produced by him between the years of
1924 and 1926. The Futura belongs to sans serif family
and was released in 1927 for commercial purposes.
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13. Carol Twombly
Font designed : Trajan, Myriad, Adobe Caslon, Chaparral
Carol was the one behind such graceful fonts like
Trajan, Caslon, Chaparral, and Charlemagne, from
the early childhood she has that creativity and
artistic endeavors that made her explore the various
artistic traditions.
She was, for a long time, associated with Adobe
and developed several fonts for them.
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14. Jan Tschichold
Font designed : Sabon, Zeus
Jan was one of the most influential artists of the
20th century. For years, he was associated with the
Penguin Books that is a British publishing house
and perfected the paperback. He condemned all the
categories except Sans-serif and thus end up
creating some elegant sans serif fonts Sabon and
Zeus.
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15. Jonathan Hoefler
Font designed : Hoefler text, Requiem, Archer
Hoefler is an American based type designer who
opened his type foundry, Hoefler Type Foundry in 1989
in New York and since then, there’s no looking back. As
a founder and chief designer there, his company is
known for creating typefaces that leave a long-lasting
impact on the viewers.
They have a library of more than 1500 typefaces for
print web and even for mobile. You can find the
typefaces created by them being used by giant
organizations like Twitter, Tiffany & Co., Coca-Cola
Cans and you can even find them on every iPhone.
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16. So, these were some typographers in the list that you should know about. If you know any other
than these, don’t forget to mention them in the comment section below!
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