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A presentation of pitchy aphorisms that define the way that I think and plan
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Think like a CSO
1.
Think like a
CSO
2.
Win business, lead
clients and create outstanding work
3.
Safe looking people
with dangerous minds
4.
Radical means solving the
problem at its root cause
5.
If you aren’t solving
the right problem no solution will be right
6.
True value comes
from disruption not optimisation
7.
Prioritise effectiveness over efficiency
8.
Ideas first, data
second
9.
Hate orthodoxy of any
kind
10.
It’s more important
to be interesting than to be right
11.
Plan from within
12.
God is not
in the detail but in the narrative
13.
Think like a lawyer
14.
Never assert, always
prove
15.
Proof comes in
many guises, data is one of them
16.
The more sources
the better
17.
If you don’t
have the data commission it
18.
Never neglect the
weird shit
19.
You never present,
you always perform
20.
Let them know upfront
they are in for a good time
21.
You need drama
more than theatre
22.
Drama is in
the narrative, theatre is in the performance
23.
Craft a hard
start, never drift into your case
24.
Get them in
the right place for the work. In mind, body and soul
25.
None of this
counts for shit if you don’t have the work
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