A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.

1. Shit happens…
but we could all do a lot less of it
Richard Huntington, Saatchi Saatchi

2. Three cardinal sins

7. Treating social media with
disrespect

8. Five crimes against social

9. 1
Bribing people
to like you

12. The clue is in the name

13. Chronically
2
inane content

16. 3
Asking people to do stuff we
would never do ourselves

17. The law of unspecial

18. Thinking interaction is the
4
holy grail of participation

20. Has it ever made you cry?

21. Has it ever made you cry?

22. 5
Believing earned media is a
panacea for all marketing ills

23. Earned media is not easy and
rarely cheap

25. Thank you