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DUTY
POWER
RESPONSIBILITY
DUTY IS NOT PURPOSE
NOBLESSE OBLIGE
“Tis ours, the dignity they give to grace
The ïŹrst in valour as the ïŹrst in place”
1. COMMERCIAL
“We sell or else”
David Ogilvy
2. SOCIAL
FIRST DO NO HARM
SocialINCLUSION
“White guys talking to
other white guys about
white guys”
“It’s only when we can all
play that we will know how
good we can be”
BY CATCHWINNING CREATES CASUALTIES
3. POLITICAL
“Changing the world is the
only ïŹt job for a grown man”
PROGRESSIVE
PURPOSE
STRAGGLERS
NEW NORMAL
ACCEPTING OUR DUTY
PROGRESS OBLIGE
THANK YOU

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