What can news brands learn from commerical brands?

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Richard Huntington

The document discusses whether news brands can learn from commercial brands. It examines the key qualities of great brands like purpose, ideas, stories, and playfulness using examples from Durex, Lego, Dyson, and Redbull. The document suggests news brands could benefit by focusing more on these brand-building techniques.

Technologie News & Politik

Hello
Wednesday, 18 September 2013

CAN NEWS BRANDS
LEARN FROM
COMMERCIAL
BRANDS?
Wednesday, 18 September 2013

NEWS BRANDS
ARE LEGENDS...
Wednesday, 18 September 2013

IRREPLACABLE
IRRESISTABLE
INSPIRATIONAL
Wednesday, 18 September 2013

CHIP PAPER
Wednesday, 18 September 2013

WHAT ARE GREAT
BRANDS GREAT AT?
Wednesday, 18 September 2013

PURPOSE
Wednesday, 18 September 2013

Wednesday, 18 September 2013

Wednesday, 18 September 2013

Durex
Wednesday, 18 September 2013

Durex
Wednesday, 18 September 2013

IDEAS
Wednesday, 18 September 2013

Wednesday, 18 September 2013

Lego
Wednesday, 18 September 2013

Wednesday, 18 September 2013

Dyson
Wednesday, 18 September 2013

STORIES
Wednesday, 18 September 2013

Wednesday, 18 September 2013

Wednesday, 18 September 2013

Wednesday, 18 September 2013

Wednesday, 18 September 2013

PLAY
Wednesday, 18 September 2013

Wednesday, 18 September 2013

Redbull
Wednesday, 18 September 2013

Redbull
Wednesday, 18 September 2013

Wednesday, 18 September 2013

SOMETIMES THE
MEDIUM NEEDS A
MESSAGE
Wednesday, 18 September 2013

THANK YOU
Wednesday, 18 September 2013

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What can news brands learn from commerical brands?

1. Hello Wednesday, 18 September 2013

2. CAN NEWS BRANDS LEARN FROM COMMERCIAL BRANDS? Wednesday, 18 September 2013

3. NEWS BRANDS ARE LEGENDS... Wednesday, 18 September 2013

4. IRREPLACABLE IRRESISTABLE INSPIRATIONAL Wednesday, 18 September 2013

5. CHIP PAPER Wednesday, 18 September 2013

6. WHAT ARE GREAT BRANDS GREAT AT? Wednesday, 18 September 2013

7. PURPOSE Wednesday, 18 September 2013

8. Wednesday, 18 September 2013

9. Wednesday, 18 September 2013

10. Durex Wednesday, 18 September 2013

11. Durex Wednesday, 18 September 2013

12. IDEAS Wednesday, 18 September 2013

13. Wednesday, 18 September 2013

14. Lego Wednesday, 18 September 2013

15. Wednesday, 18 September 2013

16. Dyson Wednesday, 18 September 2013

17. STORIES Wednesday, 18 September 2013

18. Wednesday, 18 September 2013

19. Wednesday, 18 September 2013

20. Wednesday, 18 September 2013

21. Wednesday, 18 September 2013

22. PLAY Wednesday, 18 September 2013

23. Wednesday, 18 September 2013

24. Redbull Wednesday, 18 September 2013

25. Redbull Wednesday, 18 September 2013

26. Wednesday, 18 September 2013

27. SOMETIMES THE MEDIUM NEEDS A MESSAGE Wednesday, 18 September 2013

28. THANK YOU Wednesday, 18 September 2013