The document describes different plans offered by a fashion consulting agency to help designers, buyers, and brands. The agency provides integrated services focused on public relations, digital marketing, and connecting buyers and designers. Their plans include convergence plans that leverage all of the agency's expertise, priority plans focused on PR and business development, new wave plans emphasizing ongoing digital and buyer trends, and single line plans concentrating solely on buyers. The agency aims to increase brands' visibility, target the right audiences, and maximize business opportunities through strategic PR, social media, and buyer-seller relationships.

4. •The benefactor and the decision maker.
Consum
er

6. Designers FCMA Buyers
•They design as per Haute •We bring Designers and •They analyze the
Couture, Prêt a-Porter and buyers under one roof. trend, forecast fashion and
mass market. •We help both in their chose garments accordingly.
•Have to consult with buyer respective business cycles •Compare finished product
for their opinion so as to get promoting more fluid and negotiate on behalf of
idea of the trend. business communication. Retailers.
•Have to take care of their •We provide in-depth •Negotiate the price with
PR and other work related research focused on the regard to the ongoing and
aspects. perspective of buyers and future trend.
•Have to take care of their designers under one roof to •Strategize tie-ups between
online image or manage their enhance understanding. retailers and designers as per
social media their particular niches.

7. Designers FCMA Buyers
•Go through the rigorous •We provide ways for •Go through the rigorous
cycle of business related to national and international tie- cycle of business related to
their creations and hence ups by concentrating and their creations and hence
spend lot of time. targeting our data towards spend lot of time.
•Categorizing their target potential target audience. •Categorizing their target
audience or buyers and then •We carry out business tasks audience or buyers and then
find a way to engage them and coordinate them for find a way to engage them.
buyers and designers.

9. Planning your entry into the industry. (considering their
niche and channelizing them in most beneficial way).
Handling your PR and growing your brand name using
the best suited media.
Boosting the relationship with potential buyers with respect to the
particular designer’s niche.
Creating your customized forum on our network for ready access
to immense number of buyers on the same network
Directing your work, and outreach material to different online
shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.
Connecting you to potential consumer directly who are
interested in haute couture design works.
Providing you in-depth trend reports and designing your activation
plans as per your selected current design range.

10. Managing your current clients and further providing you
categorized potential client details as per your work.
Enhancing your PR by devising and implementing various
activation techniques as per the niche of your work.
Communicating your products to the Existing buyers as per their
need and getting more buyers as per the niche of your designs.
Creating your customized forum on our network for ready access
to immense number of buyers on the same network.
Directing your work, and outreach material to different online
shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Providing you in-depth trend reports and designing your
activation plans as per your selected current design range.

11. Providing direct communication to upcoming designers and their
works for entry level startup, hence giving way to penetrate market
Updated information about the key works happening in the
field of fashion and providing way to monitor peer activities.
Providing trend reports and helpful fashion forecasting tips with
updated consumer surveys.
Creating your customized forum on our network for ready
access to immense number of designers on the same network.
Enhancing your business communication with retailers and
justifying sense of buying to penetrate the retail chain deeply.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Expanding your business through possible tie-ups in the nascent
stage of your business.

12. Monitoring your existing tie-ups and managing them through precise
plans as per the industry requirements.
Providing trend reports and helpful fashion forecasting tips with
updated consumer surveys.
Creating your customized forum on our network for ready access
to immense number of designers on the same network.
Enhancing your existing business communication with retailers
and providing retailers about your plan of action in advance.
Freeing you from tension of payments and delivery with an
innovative and effective inventory system.
Providing you information related to boutiques stocking designer
labels like Jill M Jones, Adam Sinclair, Saks, Kimaya, Carma etc.
Providing information related to peer agencies like Minimum
Mouse, Cassie, Pink betty boutique, Bunny’s vintage etc.

13. Practice of managing the flow of information between an individual or
an organization and the public.
How we do it
We device creative and niche specific outreach material with respect to
the target audience and their demands.
We do Astroturfing pertaining to the exclusive product range and hence
carve a niche visibility as per your product category.
We study demographically about audience and provide qualitative and
quantitative research in the field of fashion.
We bring in the information of various Runways, Fashion weeks etc and
try to do co branding for your product with suitable partners.
We device spin plans to tackle any negative publicity and try to nip the
problem in the bud.

14. STRATEGY AND MEDIA
ACTION PLAN IDENTIFICATION
PLACEMENT
1) We device 1) Identification of 1) Finding right
specific outreach agents and key media platform
plan as per the distributors. as per the brand.
brand. 2) Identifying key 2) Generating
2) Analyze previous occasions for PR influensive
brand value, and development. media content.
work regarding 3) Identification of 3) Pushing the
that. key sponsors & content across
3) Creating press associate partner key decision
releases. 4) Product value makers
4) Creating effective identification and strategically.
image building development. 4) Monitoring
plans. media interaction

15. LOGISTIC CREDIT
NEEDS MANAGEMENT CONSULTING
1) Planning a well 1) Planning credit 1) On developing
versed inventory inflow and relevant message
system. outflow. for consumers.
2) Taking care of 2) Taking care of 2) Measurably
logistic needs of debts and driving sales and
key people payment timings. task force
associated to 3) Monitoring productivity
brands. revenue as per 3) Strategic
3) Planning PR activities planning for
different brand 4) Accessing credit licensing of
activities with patterns intellectual
consideration pertaining to property of
towards logistics. associates. brand.

16. Web-based and mobile based technologies which are used to turn communication
into interactive dialogue among organizations, communities, and individuals.
How we do it
We create specific online content on different blogs, web sites with fan
pages on different social media sites like face book.
We drive traffic to your forum through managing the visibility of your
product as per the right time with respect to different trends.
We actively engage with digital audience, categories them and further
channelize them to your online forum as per your niche.
We categorize users under haute couture, prêt a porter and mass market
through their web use and influence and create data.
We generate innovative ideas to engage consumers with your brand and
product using social media.

17. SEARCH ONLINE
ENGINE BRAND AUDIENCE
OPTIMIZATION IDENTITY ENGAGEMENT
1) We device 1) Studying and 1) Creation of
optimization planning your excellent and
strategy. brand identity. engaging content.
2) Dedicated team 2) Reaching out to 2) Planning of
towards studying specific audience frequency of
other peer site as per the brand. content.
plans. 3) Researching 3) Planning of time
3) Positioning of about audience of content as per
content under feedback as per occasion and
best search brand. other criteria.
engine. 4) Placement of 4) Monitoring of
4) Enhancing content as per audience replies
search result feel of the brand. and filtration.

18. EDITORIAL
CALENDAR TRACKING E-COMERCE
1) Planning of 1) Analyzing results 1) Identifying your
timing of content generated peers in same
2) Planning of days through social category.
of execution of media. 2) Creating
online activities. 2) Researching ways strategies to
3) Planning of for improvement strengthen online
detailed tracking 3) Creating trade.
of result. provision for 3) Identifying key
4) Creating and timely problem audience and
organizing a solving creating leads.
timeline for 4) Creating ways to 4) Generating
online enhance impressions at e-
engagement. engagement. stores.

21. • Increase in fan base – 10,000 %
• Increase in Target Audience – 16 % • Betterment in trend analysis – Better
• Increase in online buying – 24.3 % than previous two year
• Blog attraction – 161000 unique visit • E- commerce strategy increased sales
• Add revenue redemption – 170% – 86%
Time taken – 6 Months Time taken – 1 Months

22. • Eminent guest visits– 600
• Impression created – 80,00,000 • Free media coverage– 72 online
• Fan base increased by– 58000 stories
• Free Media coverage – Significant • New designers attention - 10
• Fan base ranking worldwide – 1st
Time taken – 3 Weeks
Time taken – 1 Months

23. • Online to store footfall conversion – • Views to buying conversion rate– 49 %
8000 new customers • Coupon redemption rate – 28.33%
• T-shirt sales up by – 250 % • Return of online ad spent – 970 %
• Jacket sales up by – 16 % • Sales - $400,000
Time taken – 3 Months Time taken – 8 Months

24. • Audience reached – 71% • Lead generation increment – 350 %
• Page impressions – 51000 • ROI – 33:1
• Web stories – 24,874 • e commerce increment – 22%
• Views to attendees conversion– 70 % • Sales increment - Significant
Time taken – 5 Weeks Time taken – 4 Months

27. CONVERGENCE
PLAN PRIORITY PLAN
PR, Digital and Buyers PR and Buyers
PLANS
NEW WAVE PLAN SINGLE LINE PLAN
Digital and Buyers Only Buyers

28. As the plan name suggest its basically a convergence of all or expertise which is
distributed among a wide repertoire.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.

29. Some creative priorities their plans to benefit more in the area of PR and business
development, this plans are inclined towards them.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.

30. This plan emphasize on the ongoing and future remaining trend of social media and
net advertising.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.

31. Business development is key to success for some of us and hence we have brought this
plan to concentrate on the same.
What we do.
Public Relation Digital Buyers Designers
As per our distinctive Social media for your The buyers will be For buyers the
and innovative plans product will be categorized and will Designers will be
your brand’s visibility enhanced and well be tailor fitted for managed and
will be ensured. targeted through our designers as per their communicated well as
Also the above team. product so as to per the requirement
discussed benefits will Also the above maximize of trends. Also the
be provided defined digital capitalization. updated extra plans
benefits will be Plus added benefits of devised by agency will
provided. other solutions. be given.