2. Module 3 : DIGITAL MARKETING
Videos : Content , Creating, Editing and Promotion
3. Why Videos ?
• Advantage
• edited contents and communication
• consistency of discussion
• Listener can choose their convenient time
• Dis- advantage
• No interaction
• Listener may not have patience to listen
longer videos
5. Content Type
Educational
Terms : MF, Debt, Equity,
Insurance, Loans etc
Topics : Investing,
Planning, Goals
Motivational
How to save ?
How to Invest ?
How to Plan ?
Good Investing
Transactional
Advantage of ELSS
Advantage of SWP
Advantage of SIP
Informative
Budget Update
Monitory Policy
Etc
6. Content
Model
INTRO + FACE +
CONTENT + OUTRO
INTRO + FACE +
OUTRO
INTRO + ANIMATION
+ CONTENT + OUTRO
INTRO + OUTRO
7. Creation
/Production -
Inhouse
• If require personal appearance in the Video
• Tripod for Mobile or Tripod for Camera
• Mobile or Camera
• Spotlight
• Green curtain “ Chroma”
• Long Collar Mic or Sound Booster
• If Don’t require personal appearance in the Video
• Screen Recorder Softwares – APSoft etc
• Animation based Video makers – goanimate etc
8. Creation
/Production -
Outsource
• If require personal appearance in the Video
• Search for a recording studio with chroma back
ground
• If Don’t require personal appearance in the Video
• Give order to video making companies like- FinnSys
etc
10. Promotion
• Promote your video through
• Whatsapp – on both saved as well as Unsaved
number
• Facebook – With good Page name and proper
promotion
• Youtube Channel – With good Channel Name and
proper promotion
• E mails – With good design and content
• Own Website – With proper menu on Videos