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C LOR
  FOR DUMMIES
hello
My name is ADE
INTRODUCTION
Color is a vital point in graphic design.

Color affects mood and gives an
emotional response to the audience..

let's see an example on next page
FEAR!

        Or
FEAR!
CMYK vs RGB
CMYK                           RGB
Cyan,Magenta,Yellow,Black           Red,Green,Blue

 Used for printing purposes      Used on Digital Screen

Brochure, Poster, T-shirt, etc   TV, LCD, Gadget, etc
CONTRAST
Contrast is the difference in visual
properties that makes an object
distinguishable from other objects and
the background
This is
the bad
example
This is
the good
  one
COLOR MEANINGS
Red           Green
• Passion     • Fresh
• Love        • Abundance
• Anger       • Nature




Orange        Blue
• Energy      • Calm
• Happiness   • Responsible
• Vitality    • Trust




Yellow        Purple
• Happiness   • Creativity
• Fun         • Royalty
• Playfull    • Wealth
Black             White
• Mystery         • Purity
• Elegance        • Cleanliness
• Evil            • Virtue




Grey              Tan or Beige
• Moody           • Conservative
• Conservative    • Piety
• Formality       • Dull




Brown             Cream or Ivory
• Nature          • Calm
• Dependability   • Elegant
                  • Purity
CHOOSE
THE RIGHT
  COLOR
this



       forest
Or this ?!



             forest
Color For Dummies
Color For Dummies
CORPORATE
COLOR SCHEME
This is
Color Wheel
There are several techniques to create
a nice color scheme based on color
wheel.

• Monochromatic    • Split complementary
• Analogous        • Triadic
• Complementary    • Tetradic
But, wait!
This is
  for
dummies!
I'm not going
to present things
     that may
 make you dizzy..
Just go to this site and you'll find hundreds
of great color scheme combination!

• Colourlovers
• Colorschemedesigner
• Kuler
HAPPY COLORING...
www.adechriz.com

   @adechriz

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Color For Dummies

  • 1. C LOR FOR DUMMIES
  • 4. Color is a vital point in graphic design. Color affects mood and gives an emotional response to the audience.. let's see an example on next page
  • 5. FEAR! Or
  • 8. CMYK RGB Cyan,Magenta,Yellow,Black Red,Green,Blue Used for printing purposes Used on Digital Screen Brochure, Poster, T-shirt, etc TV, LCD, Gadget, etc
  • 10. Contrast is the difference in visual properties that makes an object distinguishable from other objects and the background
  • 14. Red Green • Passion • Fresh • Love • Abundance • Anger • Nature Orange Blue • Energy • Calm • Happiness • Responsible • Vitality • Trust Yellow Purple • Happiness • Creativity • Fun • Royalty • Playfull • Wealth
  • 15. Black White • Mystery • Purity • Elegance • Cleanliness • Evil • Virtue Grey Tan or Beige • Moody • Conservative • Conservative • Piety • Formality • Dull Brown Cream or Ivory • Nature • Calm • Dependability • Elegant • Purity
  • 17. this forest
  • 18. Or this ?! forest
  • 24. There are several techniques to create a nice color scheme based on color wheel. • Monochromatic • Split complementary • Analogous • Triadic • Complementary • Tetradic
  • 26. This is for dummies!
  • 27. I'm not going to present things that may make you dizzy..
  • 28. Just go to this site and you'll find hundreds of great color scheme combination! • Colourlovers • Colorschemedesigner • Kuler
  • 30. www.adechriz.com @adechriz