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1 
The Power of the Conversion 
Presented by: Justin Thorp
2 
You’re Publishing Online 
You have created a presence online and you need to drive traffic to it 
• You have… 
• Your website 
• Your blog 
• Your social media presence 
Creating & sharing is easy and has 
become ubiquitous with our daily 
lives, but how do you get YOUR 
visitors to do it in a way that benefits 
YOU?
3 
“Every second, on average, around 
6,000 tweets are tweeted on 
Twitter…” 
http://www.internetlivestats.com/twitter-statistics/
You’re Building a Relationship 
Visitors that you engage with trust that you have information/products they need 
4 
• By sharing yourself, your 
company, and your points 
of view, you’re building a 
relationship with your 
website visitors 
• Over time, your audience 
starts to see you as an 
authority on whatever you 
write or share about
The way that you 
interact with someone 
online is often not that 
different than how 
you’d interact with 
someone if you were 
sitting down with them 
for lunch. 
The way that you interact 
with someone online is 
often not that different 
than how you’d interact 
with someone if you were 
sitting down with them for 
lunch. 
5
6 
How It All Starts 
There are over 3.5 Billion online searches a day 
• Someone will find you and 
your content through 
• Search engines 
• Social sharing 
• Advertising/promotions 
• They will establish a first 
impression about you
7 
I need sleep 
Which means my child needs sleep… and I need help.
8 
But how do you convert them? 
Once a visitor is on your site, it’s time to take action 
You’ve spent time, and money, 
driving traffic to your site. 
Once there, visitors should be 
given a clear call to action in 
order to get them into your 
communication funnel and 
continue the conversation 
through various other marketing 
efforts like email, social media, 
promotions, etc; 
Recommended for you:
9 
What is a conversion? 
● Conversions are when you put “an ask” in front of the user. For example: 
o Follow me on Twitter 
o Like me on Facebook 
o Subscribe to my email list 
o Share my content 
o Click on this link 
Recommended for you:
10 
Don’t Get Lost In the Noise
11 
There are 644 Million Active Sites 
Visitors have a lot to choose from… a LOT. 
• Because it’s easy to publish, lots of people are publishing. 
• It’s easy to get lost in the noise. 
• Someone will come to your website and never come back.
12 
Make a good first impression 
After the first impression, advance the relationship. 
• Someone just had a 
positive first impression. 
• Hopefully they found 
additional articles that they 
found useful. 
• You want them to come 
back. 
• Ask them to subscribe via 
email.
13 
From Newbie to Brand Advocate 
Turn first time visitors to repeat visitors and extensions of your marketing 
• In time you want to be able 
to take someone from 
newbie to a brand advocate 
• A brand advocate will share 
your content with their 
networks via social media 
• It all starts with that initial 
conversion
14 
So… How Do You Get 
Conversions?
15 
Power Your Site With Smart Tools 
Over 14 Million websites use AddThis tools 
• Enhance your site with the industry’s 
best desktop and mobile tools. 
• Engage new and existing audiences with 
personalized content, conversion and 
sharing options. 
• Optimize your site with the Analytics & 
Tools Dashboard to make informed 
decisions. 
• Get Priority Support -- including live chat 
-- to help you resolve issues quickly. 
For more information, visit us as addthis.com
16 
Thank you! 
Justin Thorp 
thorp@addthis.com

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The Power of Conversions

  • 1. 1 The Power of the Conversion Presented by: Justin Thorp
  • 2. 2 You’re Publishing Online You have created a presence online and you need to drive traffic to it • You have… • Your website • Your blog • Your social media presence Creating & sharing is easy and has become ubiquitous with our daily lives, but how do you get YOUR visitors to do it in a way that benefits YOU?
  • 3. 3 “Every second, on average, around 6,000 tweets are tweeted on Twitter…” http://www.internetlivestats.com/twitter-statistics/
  • 4. You’re Building a Relationship Visitors that you engage with trust that you have information/products they need 4 • By sharing yourself, your company, and your points of view, you’re building a relationship with your website visitors • Over time, your audience starts to see you as an authority on whatever you write or share about
  • 5. The way that you interact with someone online is often not that different than how you’d interact with someone if you were sitting down with them for lunch. The way that you interact with someone online is often not that different than how you’d interact with someone if you were sitting down with them for lunch. 5
  • 6. 6 How It All Starts There are over 3.5 Billion online searches a day • Someone will find you and your content through • Search engines • Social sharing • Advertising/promotions • They will establish a first impression about you
  • 7. 7 I need sleep Which means my child needs sleep… and I need help.
  • 8. 8 But how do you convert them? Once a visitor is on your site, it’s time to take action You’ve spent time, and money, driving traffic to your site. Once there, visitors should be given a clear call to action in order to get them into your communication funnel and continue the conversation through various other marketing efforts like email, social media, promotions, etc; Recommended for you:
  • 9. 9 What is a conversion? ● Conversions are when you put “an ask” in front of the user. For example: o Follow me on Twitter o Like me on Facebook o Subscribe to my email list o Share my content o Click on this link Recommended for you:
  • 10. 10 Don’t Get Lost In the Noise
  • 11. 11 There are 644 Million Active Sites Visitors have a lot to choose from… a LOT. • Because it’s easy to publish, lots of people are publishing. • It’s easy to get lost in the noise. • Someone will come to your website and never come back.
  • 12. 12 Make a good first impression After the first impression, advance the relationship. • Someone just had a positive first impression. • Hopefully they found additional articles that they found useful. • You want them to come back. • Ask them to subscribe via email.
  • 13. 13 From Newbie to Brand Advocate Turn first time visitors to repeat visitors and extensions of your marketing • In time you want to be able to take someone from newbie to a brand advocate • A brand advocate will share your content with their networks via social media • It all starts with that initial conversion
  • 14. 14 So… How Do You Get Conversions?
  • 15. 15 Power Your Site With Smart Tools Over 14 Million websites use AddThis tools • Enhance your site with the industry’s best desktop and mobile tools. • Engage new and existing audiences with personalized content, conversion and sharing options. • Optimize your site with the Analytics & Tools Dashboard to make informed decisions. • Get Priority Support -- including live chat -- to help you resolve issues quickly. For more information, visit us as addthis.com
  • 16. 16 Thank you! Justin Thorp thorp@addthis.com

Hinweis der Redaktion

  1. Shannon to find out google and facebook’s reach in comparison
  2. Dee & Elizabeth: include sponsored and promoted content on this slide- highlight promoted cell and point it out…highlight sponsored content in the first box – remove promoted to content drawer copy just have two colored circles/squares with call outs pointing to the sponsored and promoted cells. Monetize your content through our sponsored cells!! Charlie’s Feedback: Make this better, talk about leveraging evergreen content by finding out what’s getting pickup in the analytics and promoting in recommendation widgets as well as social media
  3. Dee & Elizabeth: include sponsored and promoted content on this slide- highlight promoted cell and point it out…highlight sponsored content in the first box – remove promoted to content drawer copy just have two colored circles/squares with call outs pointing to the sponsored and promoted cells. Monetize your content through our sponsored cells!! Charlie’s Feedback: Make this better, talk about leveraging evergreen content by finding out what’s getting pickup in the analytics and promoting in recommendation widgets as well as social media
  4. Another lightbox
  5. Charlie’s Feedback: Update examples to show the new responsive sharing buttons and the mobile sharing dock
  6. Charlie’s Feedback: Convert this into a differentiation slide to use if needed Dee & Elizabeth’s Feedback: This should go upfront its more of a starter sheet, we address the tools and the personalization upfront