9. Entrepreneur
(Search & Online Marketing)
X
Argentina
Peru Colombia Ecuador
2003 2005 2006 2007 2008 2011 2012
10. Danish Online shopping 2011
• USD 8 Billion
– USD 1,5 Billion was outside Denmark
• 50y+ was the biggest spenders
– 41% of the value
11. Most popular
1. Clothes 12%
2. Computer hardware & electronics 9%
3. Films, music and games 6%
4. Travel 6%
5. Entertainment 6%
6. Recharging of mobile phone 6%
15. Reason 1
• Foundation / local legistration
– Denmark has an ecommerce law
– Right of withdrawal – 14 days
– Cant charge the creditcard before sending
– Bank / card provider can stop a payment if the goods hasnt
been delivered (also while checking it)
– Money returned from the Bank – on credit card fraud
• Thats bad for the webshops?!
17. Alice:
Would you tell
me, please,
which way I
ought to go
from here?
The Cat:
That depends a
good deal on
where you want
to get to
Alice:
I don't much
care where.
The Cat:
Then it doesn't
much matter
which way you
go.
30. Easy private loans up to usd 9.500
• SEO
• Google AdWords
• Banner campaigns
31. Measure it all
Banner Campaign
• Measuring conversion rates
and price for all campaign Media Clicks Leads Price per lead
elemenents Media 1 9.000 184 USD 34
Media 2 11.765 355 USD 46
Media 3 5.873 105 USD 42
• Comparing price per lead Media 4 9.000 51 USD 106
• Easy to see that AdWords
should have the full
budget.. Google AdWords
Months Clicks Leads Price per lead
• Bonus: by raising the August 6.065 708 USD 26
AdWords click price the July 4.548 465 USD 31
price per lead was June 6.063 607 USD 31,5
decreased!? May 5.109 502 USD 32
