ADCentricity Sportrons Package

The Power of Sport
SPORTRONS (large formaGed digital video displays) 
252,000,000+ fans in 800+ venues covering 24,000 events across 
all of the top 100 DMA’s in America 
• 87% of sport fans are likely to purchase a product from a sponsor 
• 78% of adults watch sports for an average of 3.5 hours every game 
• 67% of Americans say that sports is an integral part of their lives 
Source: Scarborough 2008 study, Sports Media Research, Sports Business Journal 

SporCng Event AGendance 

NaConal Leagues 


Venue & Media Options
Event Types 
• Major League Baseball (MLB)  • NCAA (Football and Basketball) 
• Minor League Baseball (MiLB)  • Major League Soccer (MLS) 
• NaLonal Hockey League (NHL)  • NaLonal Lacross League (NLS) 
• Minor League Hockey (MiLH)  • Arena Football League (AFL) 
• East Coast Hockey League (ECHL)  • NaLonal Basketball League (NBA) 
• Central Hockey League (CHL)  • Women’s NaLonal Basketball League (WNBA) 
• NaLonal Football League (NFL)  • NASCAR 

Media OpCons 
• Team’s TV staLon adverLsing (while games are broadcast) 
• Team’s radio network adverLsing (while games are broadcast) 
• In stadium TV banners (300‐1000 TVs rotaLonal) 
• Digital video boards (Sportrons) 
• Television visible rotator boards 
• Team print –game day programs 
• LED in‐venue adverLsing 
• Digital online network 
• Mobile markeLng 
• Hospitality 
• And more! 


Season Run Dates
Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec 

NASCAR  Season Starts 

28 tracks | Over 90 races | 10+ million fans | average of 8 racers/month/DMA | average range CPT $20 

MLB  Season Starts 

27 teams | Over 2,100 games | 71+ million fans | Average of 12 games/month/DMA | Average CPM $10 

MiLB  Season Starts 

200 teams | Over 12,000 games| 46+ million fans | Average of 12 games/month/DMA | Average CPM $10 

NHL  Season Ends   Season Starts 

24 teams | Over 1,000 games | 16+ million fans | Average of 6 games/month/DMA  | Average CPM $24 

AHL  Season Ends  Season Starts 


ECHL  Season Ends  Season Starts 

14 teams | Over 490 games | 3+ million fans | Average of 6 games/month/DMA | Average CPM $10 

CHL  Season Ends  Season Starts 


NBA  Season Ends  Season Starts 

29 teams | Over 1,150 games } 20+ million fans | Average of 7 games/month/DMA } Average CPM $25 

NCAA B  Season Ends  Season Starts 


WNBA  Season Starts 

13 teams | Over 900 games | 1.7+ million fans | Average of 5 games/month/DMA | Average CPM $25 

NFL  Season Ends  Season Starts 

32 teams | Over 320 games | 17+ million fans | Average of 2 games/month/DMA  | Average CPM $60 

NCAA F  Season Starts 


AFL  Season Starts 

19 teams } Over 170 games | 1+ million fans | Average of 2 games/month/DMA | Average CPM $15 

MLS  Season Starts 

20 teams | Over 230 games | 3.5+ million fans | Average of 2 games/month/DMA | Average CPM $35 

NLL  Season Starts 



MLB Venue List 
Team  Stadium  City  State  Screens 
Boston Red Sox  Fenway Park  Boston  MA  1 
New York Yankees  Yankee Stadium  New York City  NY  1 
New York Mets  CiL Field  New York City  NY  1 
Pigsburgh Pirates  PNC Park  Pigsburgh  PA  1 
Philadelphia Phillies  CiLzens Bank Park  Philadelphia  PA  1 
Washington NaLonals  NaLonals Park  Washington  DC  1 
BalLmore Orioles  Oriole Park at Camden Yards  BalLmore  MD  1 
Atlanta Braves  Turner Field  Atlanta  GA  1 
Florida Marlins  Sun Life Stadium  Miami Gardens  FL  1 
Tampa Bay Rays  Tropicana Field  St. Petersburg FL  FL  1 
Cleveland Indians  Progressive Field  Cleveland  OH  1 
CincinnaL Reds  Great American Ball Park  CincinnaL  OH  1 
Detroit Tigers  Comerica Park  Detroit  MI  1 
Milwaukee Brewers  Miller Park  Milwaukee  WI  1 
Minnesota Twins  Target Field  Minneapolis  MN  1 
Chicago Cubs  Wrigley Field  Chicago  IL  1 
Chicago White Sox  U.S. Cellular F  Chicago  IL  1 
St. Louis Cardinals  Busch Stadium  St. Louis  MO  2 
Kansas City Royals  Kauﬀman Stadium  Kansas City  MO  1 
Texas Rangers  Rangers Ballpark in Arlington  Arlington  TX  1 
Houston Astros  Minute Maid Park  Houston  TX  1 
Colorado Rockies  Coors Field  Denver  CO  1 
Arizona Diamondbacks  Chase Field  Phoenix  AZ  1 
Los Angeles Dodgers  Dodger Stadium  Los Angeles  CA  2 
San Diego Padres  Petco Park  San Diego  CA  1 
Los Angeles Angels  Angel Stadium of Anaheim  Anaheim  CA  2 
San Francisco Giants  AT&T Park  San Francisco  CA  1 
Oakland AthleLcs  Oakland‐Alameda County Coliseum  Oakland  CA  1 
Seagle Mariners  Safeco Field  Seagle  WA  1 

Fan Demographics  227 Ballparks 
•
•
61% have households with children 
58.8% watch 40 or more games on TV 
117+ Million Fans 
• 57% of fans are male and 43% are female  14,000+ Games 
• 61.6% are between the age of 18 and 49 years old 
• 81% are from households headed by college graduates 
• 59% of fans are from households with an income above $75,000 
Source: 2009 MLB, NHL, NBA, NASCAR, ESPN, Scarborough NaLonal Consumer Study, 2009 Sports Media Research Survey 


NFL Venue List 
New England Patriots  Gillege Stadium   Foxboro  MA  2 
New York Giants / Jets  Giants Stadium   East Rutherford  NJ  2 
Buﬀalo Bills  Ralph Wilson Stadium   Orchard Park  NY  2 
Pigsburgh Steelers  Heinz Field   Pigsburgh  PA  2 
Philadelphia Eagles  Lincoln Financial Field   Philadelphia  PA  2 
Washington Redskins  FedEx Field   Landover  MD  2 
BalLmore Ravens  M‐T Bank Stadium   BalLmore  MD  2 
Carolina Panthers  Bank of America Stadium   Charloge  NC  2 
Atlanta Falcons  Georgia Dome   Atlanta  GA  2 
Jacksonville Jaguars  Jacksonville Municipal Stadium  Jacksonville  FL  2 
Miami Dolphins  Landshark Stadium   Miami  FL  2 
Tampa Bay Buccaneers  Raymond James Stadium   Tampa  FL  2 
Tennessee Titans  LP Field   Nashville  TN  2 
Cleveland Browns  Cleveland Browns Stadium   Cleveland  OH  2 
CincinnaL Bengals  Paul Brown Stadium   CincinnaL  OH  2 
Indianapolis Colts  Lucas Oil Stadium   Indianapolis  IN  2 
Detroit Lions  Ford Field   Detroit  MI  2 
Green Bay Packers  Lambeau Field   Green Bay  WI  2 
Minnesota Vikings  H. H. Humphrey Metrodome   Minneapolis  MN  2 
Chicago Bears  Soldier Field   Chicago  IL  2 
St. Louis Rams  Edward Jones Dome   St. Louis  MO  2 
Kansas City Chiefs  Arrowhead Stadium   Kansas City  MO  2 
New Orleans Saints  Louisiana Superdome   New Orleans  LA  2 
Dallas Cowboys  Cowboy Stadium   Arlington  TX  4 
Houston Texans  Reliant Stadium   Houston  TX  2 
Denver Broncos  Invesco Field at Mile High   Denver  CO  2 
San Diego Chargers  Qualcomm Stadium   San Diego  CA  2 
Arizona Cardinals  University of Phoenix Stadium   Tempe  AZ  2 
San Francisco 49ers  CandlesLck Park   San Francisco  CA  2 
Oakland Raiders  Oakland‐Alameda Coliseum   Oakland  CA  2 
Seagle Seahawks  Quest Field   Seagle  WA  2 

Fan Demographics  190 Stadiums 
•
•
66% watch 10 or more events on TV 
• 69% are between the age of 18 and 49 years old 


NHL Venue List 
Boston Bruins  TD Garden   Boston  MA  4 
New Jersey Devils  PrudenLal Center  East Rutherford  NJ  4 
New York Rangers  Madison Square Garden  New York  NY  4 
New York Islanders  Nassau Coliseum  Uniondale  NY  4 
Buﬀalo Sabers  HSBC Arena  Buﬀalo  NY  4 
Pigsburgh Penguins  Consol Energy Center  Pigsburgh  PA  4 
Philadelphia Flyers  Wells Fargo Center   Philadelphia  PA  4 
Washington Capitals  Verizon Center  Washington  DC  4 
Carolina Hurricanes  RBC Center  Raleigh  NC  4 
Atlanta Thrashers  Philips Arena   Atlanta  GA  4 
Florida Panthers  Bell Atlanta Center   Miami  FL  4 
Tampa Bay lightning  St. Pete Times Forum  Tampa  FL  4 
Nashville Predators  Bridgestone Arena   Nashville  TN  4 
Columbus Blue Jackets  NaLonwide Arena   Columbus  OH  4 
Detroit Red Wings  Joe Louis Arena  Detroit  MI  4 
Minnesota Wild  Xcel Energy Center  Saint Paul  MN  4 
Chicago Blackhawks  United Center  Chicago  IL  4 
St Louis Blues  Scograde Center  St. Louis  MO  4 
Dallas Stars  American Airlines Center  Dallas  TX  4 
Colorado Avalanche  Pepsi Center  Denver  CO  4 
Phoenix Coyotes  Jobing.com Arena  Glendale  AZ  4 
Los Angeles Kings  STAPLES Center  Los Angeles  CA  4 
Anaheim Mighty Ducks  Honda Center  Anaheim  CA  4 
San Jose Sharks  HP Pavilion  San Jose  CA  4 

Fan Demographics  290 Arenas 
•
•
91% Access the Internet Regularly 
• 59% of our fans are male and 41% are female  8,000+ Games 
• 60% of our fans are from households with an income above $50,000 


NBA Venue List 
Boston CelLcs  TD Garden  Boston  MA  4 
New Jersey Nets  PrudenLal Center  East Rutherford  NJ  4 
New York Knicks  Madison Square Garden  NYC‐Manhagan  NY  4 
Philadelphia 76ers  Wells Fargo Center  Philadelphia  PA  4 
Washington Wizards  Verizon Center  Washington  DC  4 
Charloge Bobcats  Time Warner Cable Arena  Charloge  NC  4 
Atlanta Hawks  Philips Arena  Atlanta  GA  4 
Orlando Magic  Amway Center  Orlando  FL  4 
Miami Heat  American Airlines Arena  Miami  FL  4 
Memphis Grizzlies  FedEx Forum  Memphis  TN  4 
Cleveland Cavaliers  Quicken Loan Arena  Cleveland  OH  4 
Indiana Pacers  Conseco Field house  Indianapolis  IN  4 
Detroit Pistons  The Palace of Auburn Hills  Auburn Hills  MI  4 
Milwaukee Bucks  Bradley Center  Milwaukee  WI  4 
Minnesota Timberwolves  Target Center  Minneapolis  MN  4 
Chicago Bulls  United Center   Chicago  IL  4 
New Orleans Hornets  New Orleans Arena  New Orleans  LA  4 
Oklahoma City Thunder  Ford Center  Oklahoma City  OK  4 
Dallas Mavericks  American Airlines Center  Dallas  TX  4 
Houston Rockets  Toyota Center  Houston  TX  4 
San Antonio Spurs  AT&T Center  San Antonio  TX  4 
Denver Nuggets  Pepsi Center  Denver  CO  4 
Utah Jazz  Energy SoluLon Arena  Salt Lake City  UT  4 
Phoenix Suns  US Airways Center  Phoenix  AZ  4 
Los Angeles Clippers  STAPLES Center  Los Angeles  CA  4 
Los Angeles Lakers  STAPLES Center  Los Angeles  CA  4 
Golden State Warriors  Oracle Arena  Oakland  CA  4 
Sacramento Kings  ARCO Arena  Sacramento  CA  4 
Portland Trail Blazers  Rose Garden Arena  Portland  OR  4 

Fan Demographics  290 Arenas 
•
•
58.8% watch 40 or more games on TV 
• 61.6% are between the age of 18 and 49 years old 


NASCAR Venue List 
Stadium  City  State  Screens 
Atlanta Motor Speedway  Atlanta  GA  4 
Daytona Int'l Speedway  Daytona Beach  FL  4 
Homestead‐Miami Speedway  Homestead‐Miami  FL  4 
Talladega Superspeedway  Talladega  AL  4 
Nashville Superspeedway  Lebanon  TN  4 
Bristol Motor Speedway  Bristol  TN  4 
Kentucky Speedway  Sparta  KY  4 
Indianapolis Motor Speedway  Indianapolis  IN  4 
O'Reilly Raceway Park  Indianapolis  IN  4 
Michigan Int'l Speedway  Brooklyn  MI  4 
Iowa Speedway  Newton  IA  4 
Road America  Elkhart Lake  WI  4 
Chicagoland Speedway  Chicago  IL  4 
Gateway Int'l Raceway  Madison  IL  4 
Kansas Speedway  Kansas City  KS  4 
Texas Motor Speedway  Ft Worth  TX  4 
Phoenix Int'l Raceway  Phoenix  AZ  4 
Las Vegas Motor Speedway  Las Vegas  NV  4 
Auto Club Speedway  Fontana  CA  4 
Inﬁneon Raceway 
New Hamshire Motor 
Sonoma 
Loudon 
CA 
NH 
4 
4 
29 Race Tracks 
Speedway 
Watkins Glen Int'l  Watkins Glen  NY  4 
Pocono Raceway 
Dover Int'l Speedway 
Long Pond 
Dover 
PA 
DE 
4 
4 
90+ Races 
Richmond Int'l Raceway  Richmond  VA  4 
MarLnsville Speedway  MarLnsville  VA  4 
Lowe's Motor Speedway  Charloge  NC  4 
Charloge Motor Speedway  Concord  NC  4 
Darlington Raceway  Darlington  SC  4 

Fan Demographics 
• 60% of fans are male and 40% are female 
• 59% have households with children 
• 62% watch 40 or more events on TV 


Mobile Network
Mobile Beneﬁts  Mobile Programs 

• AcLvate fans in their seats  • Coupons 
• Drive immediate sales  • InteracLve downloads 
• Engage fans beyond the stadium  • Trivia/voLng 
• Create loyalty databases  • Contests 
• Gain robust metrics  • InteracLve picture voLng 
• Sponsored game updates 
• Ringtones/wallpapers 
• Fantasy sports 

Fans take, submit 
and vote for their 
favourite photos 
on sponsor’s 
website 

Drives brand 
engagement. 

Ringtone 
Mobile ApplicaCons  Contest Winner 
Player Stats  Downloads 

Sportons creates mobile apps and provides delivery semesters to help 
stay connected with sports fans. Ask about social media, ecommerce 
and sweepstake opportuniLes. 


It Works
Case Study: ABC TV – “No Ordinary Family”   

ABC TV ran a campaign to promote its new TV show No Ordinary Family 
as a non‐exclusive adverLser sponsor in MiLB Parks. 

• 500+ games 
• 60 Minor League Baseball Parks 
• 7 or more games in each park 
• 1600+ 30 second commercials ran (3 Lmes per game) 
• 1900+ PA announcements read (drawing agenLon to Sportron) 
• 130,000+ branded cups delivered to fans 
• Over 250 radio menLons 
• Facebook and Twiger menLons 
• Over 500,000+ internet hits on team websites 
• 1000+ logo presentaLons on LED boards 

** In each case ABC TV’s logo, video commercial or name was menLoned ** 

Over 21,457,000 impressions were delivered on behalf of ABC 
TV to brand loyal Sport Fans. 
Note: This case study was provided by Sportrons Network. 

It Works
Case Study: Purina – “Dog Chow”   

Results derived from 274 interviews conducted with respondents at 
baseball stadiums during Purina Sportron campaign. Survey intent to 
determine ad noLce, recall and overall audience impression. 

Note: This case study was provided by Sportrons Network. 

Contact Us
Put your name beside the best in
professional sports and reach over
250,000,000 sports fans

Contact ADCentricity for a
customized proposal

info@adcentricity.com | 1.888.420.3498 

ADCentricity Sportrons Package

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie ADCentricity Sportrons Package

Ähnlich wie ADCentricity Sportrons Package (20)

ADCentricity Sportrons Package