This document outlines a campaign for the SOSTAC framework to promote Tuli Hotels & Resorts on Twitter. The situation analysis finds strengths in experience and locations but weaknesses in marketing. The objective is to improve the hotel image and brand awareness through a promotional Twitter campaign. The strategy is to target new customers, reposition the brand, and promote through Twitter with one marketing employee. Tactics include using Twitter to update customers, offer support, and share news. Actions involve the marketing department interacting on Twitter daily. Control includes tracking comments and followers to measure satisfaction.