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Trillion Dollar Coach Book (Bill Campbell)
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Simple is Hard
• It’s true in design, metrics, prioritization, and strategy.
• We all fear the fate of Microsoft Office.
• What’s the one thing you want the user to do?
• What’s the job your customers are hiring you to do?
• The great gift of mobile-first design.

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Simple is Hard • It’s true in design, metrics, prioritization, and strategy. • We all fear the fate of Microsoft Office. • What’s the one thing you want the user to do? • What’s the job your customers are hiring you to do? • The great gift of mobile-first design.

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