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Trillion Dollar Coach Book (Bill Campbell)
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Don’t Be Afraid to Talk
About Emotion
• Heat is a placeholder term for emotions that drive action,
both positive and negative. Emotion. Passion. Desire.
• What strong emotions drive the actions in your products?
• Look for “Magic Moments.”

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Don’t Be Afraid to Talk About Emotion • Heat is a placeholder term for emotions that drive action, both positive and negative. Emotion. Passion. Desire. • What strong emotions drive the actions in your products? • Look for “Magic Moments.”

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