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Trillion Dollar Coach Book (Bill Campbell)
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Find the Heat
• There are two ways to boost engagement: lower friction
or increasing desire.
• Software teams love to focus on the first, and rarely dive
into the second.
• Exceptional experiences depend on capturing the real
nuances of human interaction.

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Find the Heat • There are two ways to boost engagement: lower friction or increasing desire. • Software teams love to focus on the first, and rarely dive into the second. • Exceptional experiences depend on capturing the real nuances of human interaction.

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