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Trillion Dollar Coach Book (Bill Campbell)
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It’s About the Whole Product
• Can’t we find features that have all three? No.
• Metrics movers are rarely requested or delightful.
• Customer requests rarely move metrics or delight people.
• Delight features rarely move metrics & by definition, are
not requested.
• Great products, however, combine all three.

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It’s About the Whole Product • Can’t we find features that have all three? No. • Metrics movers are rarely requested or delightful. • Customer requests rarely move metrics or delight people. • Delight features rarely move metrics & by definition, are not requested. • Great products, however, combine all three.

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