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Be a Great
Product
Leader
Adam Nash, VP of Product & Growth,
@Dropbox, @adamnash
“There’s a thin line
between being a hero
and being a memory.”
World Class Product
• This all started with a conversation I had with Reid
Hoffman in 2007.
• Most people start or join ne...
Prioritization: Three Buckets
• Metrics Movers

These pay the bills. In the end, software that doesn’t
justify itself will...
It’s About the Whole Product
• Can’t we find features that have all three? No.
• Metrics movers are rarely requested or de...
Find the Heat
• There are two ways to boost engagement: lower friction
or increasing desire.
• Software teams love to focu...
Don’t Be Afraid to Talk
About Emotion
• Heat is a placeholder term for emotions that drive action,
both positive and negat...
Simple is Hard
• It’s true in design, metrics, prioritization, and strategy.
• We all fear the fate of Microsoft Office.
•...
Einstein’s Razor
• Make things as simple as possible, but not simpler.
Dropbox
Spaces
• Dropbox Spaces is the
evolution of the shared
folder, an experience
that brings the “smart
workspace” to ...
Dropbox
Spaces
• Dropbox users value
the simplicity of the
service
Dropbox
Spaces
• Spaces allows
Dropbox to bring new
features to the
foreground, revealed
elegantly when users
add metadata...
• Software teams tend to focus
extensively on their users.
• They spend increasingly little time
on people who don’t use t...
• You have more non-users than
users.
• Your brand is often determined by
the way your product touches
non-users.
Growth C...
• Common Product Questions:
• Should we build this?
• When should we build this?
• How should should we build this?
Solve ...
• Thinking backwards from the
future helps.
• Visualize success in five years. If
you have the feature at that point,
you ...
Know Your Superpower
• Software is a team sport.
• Each function brings something critical & deserves respect.
• Every fun...
Final Thoughts
We can be our own
harshest critics.
Products are never
done.
Behavior matters. 

Values matter.
We are alwa...
Be a Great
Product Leader
“Fate rarely calls upon us
at a moment
of our choosing.”
Final Thoughts We can be
Final Thoughts We can be
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Final Thoughts We can be Be A Great Product Leader (Amplify, Oct 2019)

Final Thoughts
We can be our own
harshest critics.
Products are never
done.
Behavior matters. 

Values matter.
We are always learning,
and our customers are
always changing.

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