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Trillion Dollar Coach Book (Bill Campbell)
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• Thinking backwards from the Be A Great Product Leader (Amplify, Oct 2019)

• Thinking backwards from the
future helps.
• Visualize success in five years. If
you have the feature at that point,
you are just debating when.

• Debating when is critical, but it
tends to be a more objective
discussion than “if.”
Think Backwards
from the Future

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• Thinking backwards from the future helps. • Visualize success in five years. If you have the feature at that point, you are just debating when.
 • Debating when is critical, but it tends to be a more objective discussion than “if.” Think Backwards from the Future

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