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Trillion Dollar Coach Book (Bill Campbell)
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• Common Product Questions: • Be A Great Product Leader (Amplify, Oct 2019)

• Common Product Questions:
• Should we build this?
• When should we build this?
• How should should we build this?
Solve the
Product Maze
Backwards
• Teams will debate “should” when
the question really is “when.”

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• Common Product Questions: • Should we build this? • When should we build this? • How should should we build this? Solve the Product Maze Backwards • Teams will debate “should” when the question really is “when.”

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