Part 3 of a case study on marketing resource management software which covers the environment and forces creating the need for solutions with a small overview on how the solutions work.

1. 3 Perspectives on Marketing Management Excellence: How to Avoid Getting 867 Emails About Each Campaign Adam Bloom – Director, Product Marketing MarketingCentral (Unica’s On Demand MRM Product)

2. A Typical Information Worker turns to email more than 50 times per day. New York Times, Richtel, June 2008 We spend 15% of our days searching for things and 20% in meetings. Companies have workers who receive 70, 105, and even 300 emails per day. IORGFORUM.org, Spira, August 2008 18% of time spent is on email. blog.rescuetime.com

3. 867 Emails

4. Let’s Look at a Single Project Multiply X10 Projects 10 10 10 10 10 10 10 10 30 30 30 30 30 30 30

9. The Work is Growing

11. Where is Our Time Spent?

14. Marketing Resource Management Schedules/Tasks Discussions Review Areas Libraries Briefs Overviews Reviews Project Info Estimates Budgets Results This Week My View

15. Marketing Resource Management Markup can be done for print, banners, audio, video, web, etc in a variety of file formats. As video plays, notes drag/dropped on to timeline. Team commentary is collected. Reply to notes or turn them into tasks.

16. Who Uses This? MarketingCentral Example Customers

17. MarketingCentral Within Unica Customer- awareness Centralized Decisioning Cross- channel execution Integrated Marketing Operations Mail Email Call center Web Sales, branch office Performance mgmt Planning & budgeting Processes mgmt Customer analytics Web analytics Predictive analytics Event detection Offer management & assignment Interaction history Dynamic targeting Contact Optimization Outbound fulfillment Inbound integration Distributed marketing Lead management Asset & data mgmt Web Data Customer Data Transaction Data