This deck is a year old. I was inspired to publish it after attending #LEANIMPACT during the #LEANSTARTUP conference (thanks to @lepitts and @aubrybella). Publishing just to show the evolution of thought (and font:), and to hold myself accountable to publish this year's deck.

1. #LEANSTARTUP applied to social
good.
2013 version, first draft:)

2. ● What It Means to Be Lean
● Why Startups Fail
● Running a Lean Startup for
Social Good

3. What do you WANT to do?
What are you WILLING to do?

4. What does the world want now?
What will the world want (when?)
What is the world willing to do?
(if you wear them down, convince
them, take a huge financial risk, etc)

5. Everyone
who changes
the world is
crazy.

7. BUT, not
everyone who is
crazy changes
the world:(

9. Goldilock$

10. it’s a trade
what they think they are giving up
for
what they think they are getting

11. make it
reliable
you want them acknowledging value for your solution
not for you, your sales pitch, their guilt, etc

12. bluff
you want them to call your bluff BUT THEN IT IS UP TO
YOU TO DELIVER

13. PCS$
? ? ? ?

14. $0,000?

15. ($30,000)

16. To do good, you actually
have to do something

17. LEAN
=
SCIENCE

18. Social
Enterprise =
“An organization or venture that
advances its primary social or
environmental mission using
business methods”

19. LEAN Social
Enterprise =
“An organization or venture that
advances its primary social or
environmental mission using
business methods”

20. Eliminating
waste.

21. Don't build
something
no one
wants

22. ?

23. Test assumptions,
not products

25. Scientists do not coddle
ideas. They crash test
them. They run them into
a brick wall at sixty miles
per hour. If the idea is
sound the pieces will be
of the wall.

26. Isolate your variables and
assumptions

27. Test the riskiest ones first

28. Lean is MATH.

29. Lean is FAST.

30. Lean is FLEXIBLE.

31. Lean is LOGIC.

32. Lean is ACTION.

33. IS NOT:
EASY, CHEAP, A RELIGION,
MAGIC...
IS:
SCIENTIFIC
METHOD, FAST,
SCAVENGER HUNT

37. @adamberk
@neighborrow
@n/Succ

38. Customer Development
Problem/Customer fit. No solutions

39. 1. Find Problem
2. Sell Solution
3. Deliver Solution
3 steps to problem/solution fit.

44. WHY?

45. Not because it is
easy, but because
it is hard.
-JFK

47. Exploration

48. WRONG
what you are building is probably...

49. Cure tunnel vision

50. Don't let your idea...

51. Get out
of your comfort zone

52. Find Co okie Monster

53. How?
Action, not theory.

54. GOOB,ATTARFHB
(ten actually)

56. Pull
don't push - it's harder than it seems.

57. PAST
not future

58. LISTEN
do you hear that? you have 2 ears and only one mouth
for a reason. Listen at least 2x as much as you talk.

59. PRACTICE
Do you get junk mail? How many loyalty cards do you
have? How did you find this restaurant?

60. Record data, find patterns

61. RINSE &
REPEAT
until you find the real problem and the corresponding
early adopters...

62. STOP
Do not ask for $, do not write code..

63. They may not know WHAT they want,
but they have to want SOMETHING

64. NOsolutions,
selling, friends,
family, surveys

65. It's not about you
It's about them

67. Pitch
Prove demand. {period}

68. SOLUTION

69. WHY?

70. Does anyone
CARE
(but you)

72. It Should Look Like This...

73. Not This...

74. Field Of Dreams

75. Field Of DREAMS

76. Field Of REALITY

77. Field of LEAN

78. No Tire Kickers

79. Settle Debates

80. Win Bets

81. How?
Evidence. Learn first, build second.

82. selling is allowed
its the ONLY thing allowed

83. The more the merrier| make it hard:
Types of currency.
● Money
● Time and attention
● LOI
● Effort
● Social
● Saliva

88. MVPs:
● A phone call
● A Facebook post or Tweet
● Landing page
● Flier with a CALL TO ACTION

89. Just has to seem real

90. Will they walk in the door?

91. Test Demand NOT SUPPLY

97. Unbounce

98. NOharm,
copyright
building
adwords

99. Concierge
Deliver Solution Manually. Learn. {period}

100. WHY?

102. Don't build this.

103. “If you can’t get them to
adopt your idea with high-
touch, face-to- face
service, they will not buy
into your cold web page.”
-Manuel Rosso

104. LEARN

105. How?
Just do it.

107. Manual Labor

108. Do things that
don't scale

110. Manual

111. Only one way through

112. Wizard of Oz

115. Tools

116. NOharm,
copyright
building
adwords