Where Marketing Agencies are going? The role marketing agencies play for their clients and brands is evolving, and it will continue to shift in the coming year. Are you prepared for change? View this presentation and download the new eBook “5 Marketing Agency Trends for 2015” to compare your plan against what the competition is doing.
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5 Marketing Agency Trends for 2015
1.
2. 1. Marketing Agencies drive marketing innovation.
Are You Ready for Change?
The role Marketing Agencies play
for their clients and brands is
changing, and will continue to
evolve in the coming year.
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3. No More “Launch and Leave”
Transitioning from Campaigns to Platforms
Agencies now build fewer
static campaign-oriented
sites and focus more on
platforms, communities and
services.
Download the eBook
1.
4.
5. Changing Client Expectations
Customers expect Results, not Just Deliverables.
Industry is shifting to measuring
marketing agencies on their
qualitative performance. That is,
their ability to measure and report
on every marketing dollar spent.
Download the eBook
2.
6. Marketing Attribution Matures
Measuring what strategy resulted in the sale
Organizations recognize the
importance of marketing
attribution, but not everyone
agrees on what metric to use.
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3.
7.
8. 4. Required Team Member
Marketing Technologist as a Competitive Advantage
A Marketing Technologist is a
hybrid of someone who
understands your product,
your customer and is a tech-savvy
marketer. Get one.
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4.
9. Marketing Technology Challenges
Leverage the Right Tools and Cloud Solutions
The marketing technology
industry continues to evolve
and no one standard has
been chosen. Integrated
marketing platforms are an
emerging trend.
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5.
10.
11. Are you prepared for change in 2015?
DOWNLOAD THE EBOOK
The role marketing agencies play for their
clients and brands is evolving, and it will
continue to shift in the coming year. Are you
prepared for change? Download the new
eBook “5 Marketing Agency Trends for 2015”
and compare your plan against what the
competition is doing.
Download the eBook