The document discusses three strategies for companies in a high-velocity, software-driven business environment: 1) Liquid applications - Assembling modular, reusable software components quickly to compete with agility using techniques like microservices, APIs, cloud computing, and DevOps. 2) Intelligent applications - Embedding analytics, automation, and machine learning into applications and processes to handle complexity and improve outcomes. 3) Connected applications - Opening new dimensions of connectivity through ecosystems, partners, customers, IoT to grow revenue and market position with new digital services.

1. Three Strategies for the High-
velocity, Software-driven Business
The Future of Applications

2. The velocity and volume of technology change is
outpacing the business of applications
THE BUSINESS
OF APPLICATIONS
• New technologies are
accelerating the pace
of business.
• Existing business
and IT approaches
lag behind.
• Companies need
to fundamentally
redefine the business
of applications.
Copyright © 2015 Accenture All rights reserved. 2
Social
Mobility
Analytics
Big Data
Cybersecurity
Open Source
PaaS
Crowdsourcing
Wearables
Internet
of Things
Cloud
BUSINESS
PROCESSES
APPLICATI
ONS

3. Your industry – and next competitive frontier
– is being redefined by software
3Copyright © 2014 Accenture All rights reserved.
New Industry LEADERS will emerge from
software-driven business models
Auto makers, for example, use their connected
vehicle ecosystems to innovate with new
partners.
• Software is a
disruptive force in
every industry.
• Competitive windows
open and close faster
than ever before.
• Will you take the
lead,
or get left behind?
SOFTWARE
STRATEGY
INDUSTR
Y
EXPERTI
SE
COMPETITIV
E
ADVANTAGE

4. Are you ready for the high-velocity,
software-driven world?
4Copyright © 2014 Accenture All rights reserved.
640,00050B
67% of IT budgets
go to run the
business
Source: Figure 11, “IT Key
Metrics Data 2014: Key Industry
Measures: Cross Industry
Analysis—Multiyear,” Gartner,
December 16, 2013
BUSINESS CHALLENGES
70% of business
transactions are
still processed in
COBOL
Source: InformationWeek
50 billion “things”
will be connected
to the internet by
2020
Source: Cisco
Partners in
Microsoft’s
ecosystem
Source: Microsoft Partner
Network Guide
70%67%
IT CHALLENGES
• Siloed business and IT functions
hinder agility
• Expanding business ecosystems
and the Internet of Things
• Weight of legacy
• Rising application complexity

5. Master three application strategies to shape your
future
5Copyright © 2014 Accenture All rights reserved.
LIQUID:
A fundamentally new
way to build software
Why?
To compete with agility and
speed, companies can no longer
afford massive, multi-year
system implementations.
What?
Liquid applications are
assembled leveraging modular
architectures, next-generation
integration techniques and a
cloud-first,
mobile-first mindset.
INTELLIGENT: When
applications
comprehend, act and
learn
Why?
To manage growing volume,
velocity
and complexity, and to maximize
the
business value of internal and
external data, companies need
to harness software intelligence.
What?
Intelligent applications offer
three critical capabilities:
intelligent automation, integrated
analytics and self-governance.
CONNECTED:
Extending company
boundaries through
software
Why?
To grow revenue and defend
their
market position, companies
must open new dimensions of
application connectivity —
creating new competitive
frontiers with software.
What?
Connected applications provide
companies with the technical
means to interface with business
partner and customer
ecosystems, and with the

6. Liquid Applications:
What does the future look like?
A fundamentally new way to build software
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ACCELERATE IT TO THE PACE OF
BUSINESS
MONOLITHIC
Built from the ground up
through complex, multi-
year implementations
MODULAR
Assembled from reusable
components sourced
internally or externally
COMPETE WITH
AGILITY USING:
• Modular
architectures
including PaaS
• Next-generation
integration
techniques
including APIs
• A cloud-first,
mobile-first mindset
including SaaS
• Innovative
engineering practices
including DevOps
Past Futur
e

7. Implement new
architecture and
abstraction
strategies
Liquid Applications in action
Adopt new approaches to continuously deliver software
as business needs change
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THREE STEPS
FOR YOUR LIQUID
ROADMAP
Shift to
DevOps culture
Future-proof
your applications

8. Intelligent Applications:
What does the future look like?
When applications comprehend, act and learn
8Copyright © 2014 Accenture All rights reserved.
RUNAWAY COMPLEXITY HIGH-
PERFORMANCE
OUTCOMES
Self-
governance
Intelligent
automation
Integrated
analytics
INTELLIGENT
APPLICATIONS

9. Intelligent Applications in action
Embed software intelligence everywhere
9Copyright © 2014 Accenture All rights reserved.
Automate
application lifecycle
practices
Apply cognitive
computing and robotics
to improve productivity
by reducing or
eliminating manual
work.
Prepare applications
to analyze
Integrate analytics and
self-learning algorithms
into IT and business
processes and
applications.
Teach applications
to act
Embed automated
decision-making into
the normal flow of
business processes to
make application self-
governing.

10. APPLICATION
STRATEGY
BUSINESS
STRATEGY
Connected Applications:
What does the future look like?
Extending company boundaries through software
10Copyright © 2014 Accenture All rights reserved.
Internet of Things
Business partner
ecosystems
• Create new
competitive frontiers.
• Dynamically interface
with the Internet of
Things and with
business partner
ecosystems.
• Grow revenue and
defend market
position with new
services.

11. Connected Applications in action
Open new dimensions of application connectivity
11Copyright © 2014 Accenture All rights reserved.
• Develop and
implement
an ecosystem
strategy
• Prepare for resiliency
• Integrate Information
Technology (IT)
and Operational
Technology (OT)

12. A new operating model for the high-velocity,
software-driven business
12Copyright © 2014 Accenture All rights reserved.
• Driving business
growth with
technology means
taking IT
“out of the box.”
• Business needs to
play a greater role in
building software.
• IT needs to play a
greater role in
setting strategy.

13. Four new roles to leap
ahead of the competition
Embrace new roles to deliver liquid,
intelligent and connected applications
13Copyright © 2014 Accenture All rights reserved.
PLATFORM
DIRECTORS
Define and build the
platforms needed to
propel business strategy.
INTELLIGENCE
ARCHITECTS
Teach intelligent
applications to interpret
data, apply logic and
make decisions.
ECOSYSTEM
BUILDERS
Empower growth
through business partner
ecosystems, while
monitoring enterprise
standards.
CITIZEN
DEVELOPERS
Assemble and release
business solutions
whenever and wherever
the business needs them.

14. Increase business agility and industry
differentiation
14Copyright © 2014 Accenture All rights reserved.
A NEW OPERATING MODEL THREE NEW STRATEGIES
LIQUID APPLICATIONS
…transforming frozen legacy
CONNECTED
APPLICATIONS
…integrating with business
partner ecosystems and
the Internet of Things
INTELLIGENT
APPLICATIONS
…reducing complexity and
empowering discovery
…eliminating business and IT silos

15. Next steps:
ARE YOU READY TO POSITION FOR GROWTH WITH APPLICATIONS?
15Copyright © 2014 Accenture All rights reserved.
• How will software disrupt your
industry?
• Are your applications ready for the
velocity and volume of business
today?
• Are you leveraging advances in
analytics
and software intelligence to cope with
rising complexity?
• How can you maximize business
partner
and customer ecosystems as well as
the Internet of Things to enter and
succeed
in new markets?
• Do you have the right technology
know-
how and planning processes in place
to drive business strategy with
software?