Video is changing the way people consume content as 62% of consumers are willing to pay more for better home internet connections to watch video anytime. This places pressure on companies in the digital video industry to rapidly launch new products and services at an unpredictable scale while keeping costs low and meeting high customer expectations. Emerging technologies like cloud services, multiple content sources, and unmanaged IP networks are making the video ecosystem more complex and requiring excellent quality of service, coordination with partners, and continuous integration of business and IT services.

1. VIDEO IS
CHANGING
THE WORLD

2. 62%
of consumers are ready
to pay more for a better
home connection for
watching video, TV
and movies anytime.

3. Some challenges for companies
on digital generation video are
common across the board…
High
visibility of
products
Pressure on
speed-to-
market
Unpredictable
scale of usage
Multiple
channels,
products,
devices
Pressure
on costs
High
customer
expectations
New
business
models

4. the main technology trends
within in the digital video industry
also have a big impact
Complex
& evolving
ecosystem
Business
logic in
the cloud
Multiple
content
creation
Data as new
content
differentiator
Shift to un-
managed IP
networks
Open and
scalable
architectures

5. Posing challenging
requirements on their
video service delivery
Excellent
quality of
service
Skilled
3rd party
coordination
Deliver
business & IT
services
(Cost) efficient
service delivery
Reliability &
transparency
Continuous
integration

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ABOUT PULSE OF MEDIA
The Pulse of Media study is based on a
collection of hypotheses developed by
Accenture subject matter advisors, strategy
consultants, architects and engineers
working in the field. These hypotheses have
been screened against inputs from an array
of sources including the 2016 Accenture
Digital Consumer Survey, third party data
analysis, academic literature, the flow of
venture capital funding and dialogue with
industry commentators, operators and
disruptors. To explore more, please visit
www.accenture.com/pulseofmedia.
This document is produced by consultants
at Accenture as general guidance. It is not
intended to provide specific advice on your
circumstances. If you require advice or further
details on any matters referred to, please
contact your Accenture representative.