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Smart Charging: How to Scale Adoption

Find out how Smart (managed) charging can deliver significant benefits to companies in the eMobility value chain.

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Smart Charging: How to Scale Adoption

  1. 1. eMobility – EV Charging Executive Summary
  2. 2. Smart (managed) charging can deliver significant benefits to companies in the eMobility value chain. With eMobility sharply on the increase, electric vehicle (EV) smart charging is becoming essential. But to be successful, smart charging must be adopted at scale by customers (including individuals, fleet owners and charge point operators). To generate that take-up at scale, players in the eMobility value chain must offer customers simplicity, affordability, experience and comfort.
  3. 3. Smart (managed) charging is part of the eMobility value chain with industry players taking up different roles Fuels retailers Automotive OEMs EV charging networks Many stakeholders are contesting for a role across the value chain EVSE manufacturers Roaming providers EV charging SaaS providers Grid companies Energy retailers EVSE installers eMSP Electric vehicle, batteries and charging hardware manufacturing Energy supply Charge station deployment (Installation) Charging stations operations and maintenance Charge station service providers (e.g., billing, roaming) Managed EV charging How are the classic, local utility players engaging with smart charging?
  4. 4. eMobility market trends by the numbers 4
  5. 5. eMobility market trends by the numbers Projected price parity for key EVs vs. internal combustion engine (ICE) vehicles by 2022 Utility EBITDA outlook From a projected €1.7 billion in revenue for utilities through EV-enabled flexibility by 2030 in Europe 2022 45% Projected EV market share in China, United States and Europe by 2040 60% Increased electricity demand EV electricity consumption in Europe and the US will rise from 6 TWh in 2016 to 1,800 TWh by 2040 300x 15% Flexibility-driven EBITDA from a projected € 5.1 billion eMobility value pool (i.e., through managed/smart charging) by 2030 in Europe The future of automotive and utilities is electric Source: Accenture’s Digitally Enabled Grid research program, Accenture Research & Accenture Strategy e-Mobility Value Research 2019
  6. 6. Billion avoided distribution grid reinforcement needs by 2040 through managed EV charging including smart charging, demand response and vehicle to grid (V2G), providing local congestion management balancing the otherwise growing peak electricity demand requiring traditional reinforcement $30 $21 Billion avoided transmission grid reinforcement needs by 2040 through managed EV charging $41 Billion worth flexibility in energy supply + retail portfolio cost optimization by 2040 for integrated utilities through aggregated managed charging including smart charging, demand response and V2G (dynamic energy retail prices) Vehicle-to-grid 81% Demand response Smart charging 29% 20% % of future EV owners interested in using flexible EV charging, by service (%) Consumers love flexibility eMobility market trends by the numbers The potential value of smart EV charging is significant Source: Accenture’s Digitally Enabled Grid research program, Accenture Research & Accenture Strategy e-Mobility Value Research 2019
  7. 7. Energy Suppliers Charging EVs presents challenges that can be tackled by charging smart Forecast more complex demand patterns and match power production requests (electricity purchasing) to unpredictable demand EV charging challenges Smart charging benefits DSO: local congestion ü Control and shift demand based on energy market prices à “peak shaving” ü Lower commodity costs by optimizing wholesale energy trading ü Balance energy portfolio through higher renewables share ü Pool of EV as a flexible load à grid stabilization ü More liquid flexibility market (source of system-level flexibility) ü Increased grid reliability and efficiency; despite high load condition ü Avoid reinforcement costs by deferring expensive grid upgrades Need for flexibility Electric Grid Operators EV deployment à significant new instantaneous load TSO: balancing renewable supply with peak demand (50 Hz frequency control) EV deployment à more energy consumption To create a more sustainable energy system based on renewable energy sources EV charging must be smart
  8. 8. EVcharging mustbesmart To create a more sustainable energy system based on renewable energy sources
  9. 9. Consumers are not interested in providing flexibility unless it’s packaged in a compelling value proposition EV charging challenges Smart charging benefits Need for flexibility customers typically do not fully understand the value and mechanisms of flexibility, nor are interested in them. customers are interested in simplicity, price, experience and comfort of set-and-forget solutions: creating simple propositions that “hide” the complexity could help. • EV driver: lack of insight on charging status or expenses, fear of not having sufficient battery/range at departure • Prosumer: wants to consume home-generated power and enjoy additional benefits through demand-response program participation • Site owner (e.g., parking, offices, apartment buildings): fear of blowing the fuse due to extra load on local infrastructure, having to enforce expensive grid connection upgrades, being charged higher T&D tariffs • Fleet operator: lack of insight in charge rate, fear of having to pay a much higher utility bill, minimize fleet downtime ü Ensure killowatt output remains within max. capacity of the facility ü Optimize auto- consumption of local renewables Focus on pains and gains of the consumer Address consumer needs through smart flexibility solutions ü Charge at off-peak rates ü Provide visibility on costs ü Avoid higher demand charges ü Remunerate user for providing direct load control ü Monitor and provide charging session insight to user ü Charge to requested battery level by departure Customer
  10. 10. Who would be interested in smart charging? Which customer segments can we identify? Melissa, 32, rents an apartment • Can my building manage the extra load? I’m afraid to blow the fuse and cause a blackout or break something. • I have no clue know how much I’m spending on the charging sessions. • I never know how much battery I have charged when I’m about to leave. Conner, 44, owns a house • Can my house manage the extra load? I don’t want to upgrade the infrastructure with an expensive grid connection. • Will I be charged higher T&D tariffs? • I want an integrated utility bill, but with a clear split of house vs. car consumption. • I need to be able to reach my destination without stress or hassle. Vanessa, 53, lives in an energy community • I want to consume my own electricity production from my rooftop solar panels. When I’m not consuming it for household purposes, I’d like use it to charge the EV we share with neighbors. • Can I lease a networked, smart charger? The investment is much higher, but I’m willing to participate in demand response. Residential Commercial On the Go George, 25, depot manager at parcel firm • Will the EVs have enough range to finish their delivery list? This is our key business objective. • How many chargers do we need? Will the depot’s grid connection handle the load? • I’m unfamiliar with hardware and software of connected chargers and smart charging as a service. Jack, 37, is fleet manager for a law firm • I need to allow prioritized charging for employees vs. visitors or other guests. • How does the group of chargers impact my overall electricity consumption? • What’s the optimal number of chargers, balancing investment cost and user comfort? • Our people want to charge green when renewable supply is abundant. Emily, 29, is facility manager at a mall • Our guests don’t want smart charging: they want to charge as fast and as much as possible, but they want it green. • We need to meet the regulators’ requirements: due to local grid congestion, my city is limiting the number of chargers we can install, which must be smart (equipped with emergency control). Monitor and insights Investment and bill savings Environmental impact Comfort and peace of mind
  11. 11. We see three distinct roles for providers, each with their own customer value proposition and business opportunities Solving specific user needs • Have insight into charging sessions • Have control over charging expenses • Protect their infrastructure • Auto-consume renewable production • Connect EV/charge points with building EMS Reducing charging expenses • Electricity bill reduction • Support integration of variable renewable energy (VRE) in the power system (decarbonization) Cash back to end user • Remunerate drivers for providing direct load control of their EV and charging session Integrated Services Providers • One stop shop for EV charging • Bundle savings into the monthly electricity bill Monitor and insights Investment and bill savings Environmental impact Comfort and peace of mind EV Charging Services Providers Energy Suppliers Flexibility Aggregators EV chargers and related services • Sell and lease charge points • Maintain and operate charge points Commodity sales • Sell kWh in the EV market Grid flexibility: • Source small-scale flexibility • Aggregate and resell on flex market
  12. 12. We see three distinct roles for providers, each with their own customer value proposition and business opportunities EV chargers and related services • Sell and lease charge points • Maintain and operate charge points EV Charging Services Providers Commodity sales • Sell kWh in the EV market Energy Suppliers Grid flexibility: • Source small-scale flexibility • Aggregate and resell on flex market Flexibility Aggregators Integrated Services Providers • One stop shop for EV charging • Bundle savings into the monthly electricity bill Monitor and insights Investment and bill savings Environmental impact Comfort and peace of mind Complementary offering: Charge point + EV-specific electricity contract + smart charging Additional capabilities required to perform second role are relatively easy to acquire E2E cffer and customer lock-in: Client intimacy across complete energy journey How to combine two different optimization objectives in your smart charging algorithm? Optimization gets extremely complex with three different priorities, rules and technology Product strategy must combine the benefits of each offer but avoid complexity toward users Less common for classic e-mobility players (new business model and skills) Go to market? Customers? Margin?
  13. 13. For smart charging, there is no one size that fits everyone There are very distinct plays for the roles of EV charger services providers, energy suppliers and aggregators. Companies starting to create smart charging offerings should develop a consistent strategy covering: • The type of optimization they include in their value proposition to the customer. • How their own benefits from smart charging and the offer toward their customers reinforces each other. • How they will create the business and it capabilities in their company that matches this offerings, making technology choices that support their needs. • Which processes and systems they need to implement to bring their value proposition to life. What’s next?
  14. 14. Managing Director, Utilities, Energy Transition Services and Connected Energy Services Sanda Tuzlic Management Consulting, Utilities Belgium Maurane Deboutte About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com Copyright © 2021 Accenture. Accenture and its logo are trademarks of Accenture. Contact us

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  • parthkanani5

    Jun. 24, 2021
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    Jun. 29, 2021

Find out how Smart (managed) charging can deliver significant benefits to companies in the eMobility value chain.

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