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Accenture Media & Entertainment Industry 2021 - The Lifestyle Media Platform Value Play

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The Lifestyle Media Platform: a proposed future value play for Media players from Accenture leaders. https://accntu.re/3lK0JGQ

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Accenture Media & Entertainment Industry 2021 - The Lifestyle Media Platform Value Play

  1. 1. Lifestyle Media Platform Media future value play
  2. 2. Lifestyle Media Platform How can I transform my media business into a platform-based model and build a solid market position? Multi-sided media platforms allow partners to provide a monetized service built consumers’ buying behaviors and preferred experiences. The path to fully digital is a strategic commitment combining complementary and edge services into a singular platform. The exponential value gained may offset the cost, however, as more subscribe and the company provides a differentiated product. To learn more visit | accenture.com/resilience-relevance-agility
  3. 3. Ecosystem Powered THE VALUE PLAYS Content Creators Companies with a proven track record and assets to create unique content and experiences that are purchased or licensed by content distribution companies / platforms to share with viewers Aggregator Companies focus on becoming a platform "host" for channels, SVODs, and content from other companies through physical or digital means. (E.g., Roku, Comcast/Sky) Lifestyle media platform Organizations develop a unique, engaging platform and brand that users resonate with and 3rd party vendors want to leverage to sell their products and services. (E.g., Apple, Amazon, Rakuten) Consumer media company Companies develop and expand the reach of their own platform to offer content and test multiple monetization models. (E.g., NBCU, Netflix, Spotify) 3 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  4. 4. Phase 01: Aggregator Phase 02: Consumer media company Phase 03: Lifestyle media platform Control points Sources of competitive advantage Monetization Technology strategy Investment strategy Addressable market PATHS TO GROW 4 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  5. 5. User experience and design Third party integration and enablement Content capital investments Ad targeting and marketing Contextual, future-looking data and analytics (Data mining) Data products and engines tailored focused on platform expansion Brand recognition Network effects Content distribution Content catalogue Control point distribution Ecosystem strength / presence Retail / eCommerce talent Data-as-a-service capabilities Platform partner enablement Content investments (Production, rights, etc.) Customer acquisition Tech investments (SVOD products, digital adv., etc.) Data products / analytics Platform development Balance sheet strength Consumer billing relationship User content preference data feeds Ad blocks and monetization B2C subscription revenues B2C content and non-content transactional fees (e.g., TVOD, PVOD, merchandise) B2B affiliate carriage fees B2B advertising revenues B2B data brokering revenues 3rd party marketplace integrations Payment's strategy Content lifecycle innovation Data strategy 01 02 Investment strategy 03 Control points 04 Monetization 05 Technology strategy 06 Sources of competitive advantage Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 5 Phase03: LIFESTYLE MEDIA PLATFORM
  6. 6. Description Develop a unique, engaging platform and brand that users resonate with and 3rd party vendors want to leverage. Bundle products, content and services from third parties to become the go-to destination for a variety of consumer experiences. Brand following, network effect, capital investment. Include: Corporate strategy, monetization, digital retail, data foundation, operating model, technology hub. Capabilities Business Model Risks & Mitigations 01 03 02 04 Lifestyle media platform Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 6 Phase03: LIFESTYLE MEDIA PLATFORM
  7. 7. Digital advertising business Subscription/transactional business A-VOD Audio Text Linear FTA channels Linear IP virtual channels Catchup Portals Radio Playlists Virtual radios Ad paywalls Ad music on demand Audio Text Events & tours TVOD Tracks / albums Cinema theatre Addon vMVPD Skinny bundles Premium bundles Concerts Music on demand E-newspapers & e-magazines subscriptions Paywalls Education E-newspapers & e-magazines issues Social & collaboration Games E-Commerce Coin Loyalty Gift cards Betting Fantasy games Data monetization (B2B digital services) Platforms APIs Metadata & programming Feeds Customer data Video & audio Ads Marketplaces Exclusive records Consumer digital services Pay-TV Podcasts Audio books Merchandising Fashion Sports SVOD Lifestyle media platform Overview LIFESTYLE MEDIA PLATFORM Lifestyle media platform Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 7
  8. 8. Businessmodel LIFESTYLE MEDIA PLATFORM Revenue stream Value proposition Investments Subscribers Advertisers eCommerce MVPDs / vMVPDs OTT Services B2C B2B User subscriptions Transactional content eCommerce / marketplace transactions Strong brand with existing consumers Platform user-experience Depth of premium content and adjacent user services Offer premium content and deep catalogues Foster capabilities to monetize IP across the lifecycle Innovate UI/UX and create personal user interactions Advertising revenue Affiliate carriage fees Data brokering Marketplace-as-a-service Integration-as-a-service 3rd party content/retail relationship Strong data foundation and monetization capabilities Turnkey or as-a-service onboarding User personalization and ad advanced targeting Develop marketplace tools and services Offer low-cost onboarding tools and/or services Invest into advertising/ data broker technologies Consumer(s) Lifestyle media platform Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 8
  9. 9. Priorities to navigate the company, beyond the transformation program Capabilities LIFESTYLE MEDIA PLATFORM Lifestyle media platform Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 9
  10. 10. IP and Competitive advantage Cloudification Experimentation and scalability Content & Tech integration Innovation led delivery Marketplace strategy Customer ID & insights Digital marketing Digital distribution & sales partnerships Products & services inventory End-to-end CX Pricing strategy Reinvented ad solutions Inventory management & dynamic pricing X-platform audience & ROI metrics Revenue diversification Growth strategy Partnership strategy Content strategy Talent strategy Capital structure Attribution analytics Data strategy & arch. 360 customer view Data-driven content creation Data useability & enrichment Operating model strategy Objective led governance Cultural shift & enablement Capability / skill identification Performance management & accountability Capabilities LIFESTYLE MEDIA PLATFORM Lifestyle media platform Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 10
  11. 11. Mitigations RisksandMitigations LIFESTYLE MEDIA PLATFORM Brand following: Getting users to align and maintain involvement with a brand requires a long-term commitment and investment to maintain relevance Align existing IP to desired customer segments to reduce the time/investment needed to foster brand resonance Network effort: Creating a thriving eCommerce marketplace requires enough user reach to be relevant to third parties while interest from a few initial retail/content players to kick-off business adoption Focus on growing users and strategically onboarding keystone “tenants” to drive transactions on the platform Considerable investment in content, marketplace capabilities and data services will be required to sustain the necessary growth required to become a successful lifestyle media platform Capital investment: Leverage data to inform capital investment decisions while initially relying on a few strategic retail partners Risks Lifestyle media platform 11
  12. 12. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12 Copyright © 2020 Accenture. All rights reserved. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound Resilience. Relevance. Agility. We believe these new value plays, supported by industry- specific solutions, can help traditional media companies transform and rediscover audiences and market opportunities. But the time to act is now. As traditional media companies look to protect existing revenues, raise profitability and deliver on expectations for future performance, they’ll need to choose a path that supports three essential tenets of success: 1. Demonstrate market resilience with a reimagined business model. 2. Create and position relevance as a competitive differentiator. 3. Respond to market demand with the agility provided by a cloud platform. Copyright © 2021 Accenture. All rights reserved. 12 To learn more visit | accenture.com/resilience-relevance-agility
  13. 13. Authors Marcio Guilherme Managing Director — Communications & Media Mark Flynn Global Research Lead — Communications & Media Gemma Moorby Global Media Network Lead Contributors Andrew Walker Senior Managing Director – Global Communications & Media Lead John Peters Managing Director, Media & Entertainment Industry Lead –West Mark Peters Managing Director – Media & Entertainment Raffaella Masoero ICEG Media Lead Andrew McCaffer UK/I Media Lead Alessandro Corneli Australia Media Lead Luis Bonilauri LATAM Media Lead Bryce Molano Strategy Senior Analyst Coletrane Goodman Strategy Senior Analyst Lisa Davis Communications, Media & Platforms Global Industry Marketing Lead Suzanne Broadley Global Media Industry Marketing
  14. 14. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive,Technology and Operations services—all powered by the world’s largest network of AdvancedTechnology and IntelligentOperations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com. Disclaimer: This document is intended for general informational purposes only and does not take into account the reader’s specific circumstances and may not reflect the most current developments. Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this presentation and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or other licensed professionals. This document may contain descriptive references to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.
  15. 15. THANK YOU

The Lifestyle Media Platform: a proposed future value play for Media players from Accenture leaders. https://accntu.re/3lK0JGQ

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