The Lifestyle Media Platform: a proposed future value play for Media players from Accenture leaders. https://accntu.re/3lK0JGQ

1. Lifestyle
Media
Platform
Media future value play

2. Lifestyle Media Platform
How can I transform my media business into a platform-based model and build a solid
market position?
Multi-sided media platforms allow partners to provide a monetized service built
consumers’ buying behaviors and preferred experiences. The path to fully digital is a
strategic commitment combining complementary and edge services into a singular
platform. The exponential value gained may offset the cost, however, as more
subscribe and the company provides a differentiated product.
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3. Ecosystem
Powered
THE VALUE PLAYS
Content Creators
Companies with a proven track record
and assets to create unique content and
experiences that are purchased or
licensed by content distribution
companies / platforms to share with
viewers
Aggregator
Companies focus on becoming a
platform "host" for channels, SVODs,
and content from other companies
through physical or digital means. (E.g.,
Roku, Comcast/Sky)
Lifestyle media platform
Organizations develop a unique, engaging
platform and brand that users resonate
with and 3rd party vendors want to
leverage to sell their products and services.
(E.g., Apple, Amazon, Rakuten)
Consumer media
company
Companies develop and expand the
reach of their own platform to offer
content and test multiple
monetization models. (E.g., NBCU,
Netflix, Spotify)
3
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4. Phase 01:
Aggregator
Phase 02:
Consumer media
company
Phase 03:
Lifestyle media platform
Control
points
Sources of
competitive
advantage
Monetization Technology
strategy
Investment
strategy
Addressable market
PATHS TO GROW
4
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5. User experience and design
Third party integration
and enablement
Content capital investments
Ad targeting and marketing
Contextual, future-looking data
and analytics (Data mining)
Data products and engines
tailored focused on platform
expansion
Brand recognition
Network effects
Content distribution
Content catalogue
Control point distribution
Ecosystem strength / presence
Retail / eCommerce talent
Data-as-a-service capabilities
Platform partner enablement
Content investments
(Production, rights, etc.)
Customer acquisition
Tech investments (SVOD
products, digital adv., etc.)
Data products / analytics
Platform development
Balance sheet strength
Consumer billing relationship
User content preference
data feeds
Ad blocks and monetization
B2C subscription revenues
B2C content and non-content
transactional fees (e.g., TVOD, PVOD,
merchandise)
B2B affiliate carriage fees
B2B advertising revenues
B2B data brokering revenues
3rd party marketplace
integrations
Payment's strategy
Content lifecycle innovation
Data strategy
01 02
Investment strategy
03
Control points
04
Monetization
05
Technology strategy
06
Sources of
competitive advantage
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Accenture and its logo are registered trademarks of Accenture.
5
Phase03:
LIFESTYLE MEDIA PLATFORM

6. Description
Develop a unique, engaging platform and brand
that users resonate with and 3rd party vendors
want to leverage.
Bundle products, content and services from third
parties to become the go-to destination for a
variety of consumer experiences.
Brand following, network effect,
capital investment.
Include: Corporate strategy, monetization, digital
retail, data foundation, operating model, technology
hub.
Capabilities
Business Model Risks & Mitigations
01 03
02 04
Lifestyle media
platform
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Accenture and its logo are registered trademarks of Accenture.
6
Phase03:
LIFESTYLE MEDIA PLATFORM

7. Digital
advertising
business
Subscription/transactional
business
A-VOD
Audio
Text
Linear FTA
channels Linear IP
virtual channels Catchup
Portals
Radio Playlists
Virtual
radios
Ad paywalls
Ad music
on demand
Audio
Text
Events
& tours
TVOD
Tracks /
albums
Cinema
theatre
Addon
vMVPD
Skinny
bundles
Premium
bundles
Concerts
Music on
demand
E-newspapers
& e-magazines
subscriptions Paywalls
Education
E-newspapers
& e-magazines
issues
Social &
collaboration
Games E-Commerce
Coin
Loyalty
Gift
cards
Betting
Fantasy
games
Data monetization (B2B digital services)
Platforms
APIs Metadata
& programming
Feeds
Customer
data
Video & audio
Ads
Marketplaces
Exclusive
records
Consumer digital services
Pay-TV
Podcasts Audio
books
Merchandising
Fashion
Sports
SVOD
Lifestyle
media
platform
Overview
LIFESTYLE MEDIA PLATFORM
Lifestyle media
platform
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Accenture and its logo are registered trademarks of Accenture.
7

8. Businessmodel
LIFESTYLE MEDIA PLATFORM
Revenue stream Value proposition Investments
Subscribers
Advertisers
eCommerce
MVPDs / vMVPDs
OTT Services
B2C
B2B
User subscriptions
Transactional content
eCommerce / marketplace
transactions
Strong brand with
existing consumers
Platform user-experience
Depth of premium content and
adjacent user services
Offer premium content
and deep catalogues
Foster capabilities to monetize
IP across the lifecycle
Innovate UI/UX and create
personal user interactions
Advertising revenue
Affiliate carriage fees
Data brokering
Marketplace-as-a-service
Integration-as-a-service
3rd party content/retail relationship
Strong data foundation and
monetization capabilities
Turnkey or as-a-service onboarding
User personalization and ad advanced
targeting
Develop marketplace
tools and services
Offer low-cost onboarding
tools and/or services
Invest into advertising/
data broker technologies
Consumer(s)
Lifestyle media
platform
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Accenture and its logo are registered trademarks of Accenture.
8

9. Priorities to navigate the
company, beyond the
transformation program
Capabilities
LIFESTYLE MEDIA PLATFORM
Lifestyle media
platform
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9

10. IP and Competitive
advantage
Cloudification
Experimentation and
scalability
Content & Tech
integration
Innovation led delivery
Marketplace strategy
Customer ID & insights
Digital marketing
Digital distribution & sales
partnerships
Products & services inventory
End-to-end CX
Pricing strategy
Reinvented ad solutions
Inventory management
& dynamic pricing
X-platform audience & ROI
metrics
Revenue diversification
Growth strategy
Partnership strategy
Content strategy
Talent strategy
Capital structure
Attribution analytics
Data strategy & arch.
360 customer view
Data-driven content creation
Data useability & enrichment
Operating model strategy
Objective led governance
Cultural shift & enablement
Capability / skill identification
Performance management &
accountability
Capabilities
LIFESTYLE MEDIA PLATFORM
Lifestyle media
platform
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Accenture and its logo are registered trademarks of Accenture.
10

11. Mitigations
RisksandMitigations
LIFESTYLE MEDIA PLATFORM
Brand following:
Getting users to align and maintain involvement with a brand
requires a long-term commitment and investment to maintain
relevance
Align existing IP to desired customer segments
to reduce the time/investment needed to foster
brand resonance
Network effort:
Creating a thriving eCommerce marketplace requires enough user
reach to be relevant to third parties while interest from a few initial
retail/content players to kick-off business adoption
Focus on growing users and strategically
onboarding keystone “tenants” to drive
transactions on the platform
Considerable investment in content, marketplace
capabilities and data services will be required to sustain
the necessary growth required to become a successful lifestyle
media platform
Capital investment:
Leverage data to inform capital investment
decisions while initially relying on a few strategic
retail partners
Risks
Lifestyle media
platform
11

12. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12
Copyright © 2020 Accenture. All rights reserved.
For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound
Resilience.
Relevance. Agility.
We believe these new value plays, supported by industry-
specific solutions, can help traditional media companies
transform and rediscover audiences and market
opportunities. But the time to act is now.
As traditional media companies look to protect existing
revenues, raise profitability and deliver on expectations for
future performance, they’ll need to choose a path that
supports three essential tenets of success:
1. Demonstrate market resilience with a reimagined
business model.
2. Create and position relevance as a competitive
differentiator.
3. Respond to market demand with the agility provided by
a cloud platform.
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To learn more visit | accenture.com/resilience-relevance-agility

13. Authors
Marcio Guilherme
Managing Director —
Communications & Media
Mark Flynn
Global Research Lead —
Communications & Media
Gemma Moorby
Global Media Network Lead
Contributors
Andrew Walker
Senior Managing Director – Global
Communications & Media Lead
John Peters
Managing Director, Media &
Entertainment Industry Lead –West
Mark Peters
Managing Director – Media &
Entertainment
Raffaella Masoero
ICEG Media Lead
Andrew McCaffer
UK/I Media Lead
Alessandro Corneli
Australia Media Lead
Luis Bonilauri
LATAM Media Lead
Bryce Molano
Strategy Senior Analyst
Coletrane Goodman
Strategy Senior Analyst
Lisa Davis
Communications, Media & Platforms
Global Industry Marketing Lead
Suzanne Broadley
Global Media Industry Marketing

14. About Accenture
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than 40 industries, we offer Strategy and Consulting,
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power of change to create value and shared success for our
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us at www.accenture.com.
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