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Consumer
Media
Company
Media future value play
The Consumer Media Company
How can I add new products and services to become a multimedia
consumer entertainment company t...
Ecosystem
Powered
THE VALUE PLAYS
Content Creators
Companies with a proven track record
and assets to create unique conten...
Phase 01:
Aggregator
Phase 02:
Consumer media
company
Phase 03:
Lifestyle media platform
Control
points
Sources of
competi...
OTT distribution solution
User reach and brand recognition
Content library and premium rights
Service user experience / de...
Phase02
CONSUMER MEDIA COMPANY
Description
Expand the reach of their own platform to offer
content and test multiple monet...
Video Video
AVOD
Linear FTA
channels
Linear IP
virtual channels
Catchup Events
& tours
TVOD
Cinema
theatre
Add-
on
vMVPD S...
Businessmodel
CONSUMER MEDIA COMPANY
Revenue Stream Value Proposition Investments
Subscribers
Advertisers
MVPDs / vMVPDs
B...
Priorities to navigate the
company, beyond the
transformation Program
Capabilities
CONSUMER MEDIA COMPANY
Consumer media
c...
Creating an optimized
and flexible Core
Lean & agile operations
Optimum make vs buy
Production capacity
resizing
Cloud ela...
Risks
Content investments:
Reach:
Need to gain a sufficient number of users to your platform
to substantiate the capital i...
For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12
Copyright © 2020 Accenture. All rights re...
Authors
Marcio Guilherme
Managing Director —
Communications & Media
Mark Flynn
Global Research Lead —
Communications & Med...
About Accenture
Accenture is a global professional services company with
leading capabilities in digital, cloud and securi...
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Accenture Media & Entertainment Industry 2021 - The Consumer Media Value Play

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The Consumer Media Company: a proposed value play for Media players from Accenture leaders. https://accntu.re/3BZQcNv

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Accenture Media & Entertainment Industry 2021 - The Consumer Media Value Play

  1. 1. Consumer Media Company Media future value play
  2. 2. The Consumer Media Company How can I add new products and services to become a multimedia consumer entertainment company that retains and attracts new viewers? Consumer media companies offer more than a single product. services might include audio (or video) and text or other services that extend reach and offers to more consumers. To learn more visit | accenture.com/resilience-relevance-agility
  3. 3. Ecosystem Powered THE VALUE PLAYS Content Creators Companies with a proven track record and assets to create unique content and experiences that are purchased or licensed by content distribution companies / platforms to share with viewers Aggregator Companies focus on becoming a platform "host" for channels, SVODs, and content from other companies through physical or digital means. (E.g., Roku, Comcast/Sky) Lifestyle media platform Organizations develop a unique, engaging platform and brand that users resonate with and 3rd party vendors want to leverage to sell their products and services. (E.g., Apple, Amazon, Rakuten) Consumer media company Companies develop and expand the reach of their own platform to offer content and test multiple monetization models. (E.g., NBCU, Netflix, Spotify) 3 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  4. 4. Phase 01: Aggregator Phase 02: Consumer media company Phase 03: Lifestyle media platform Control points Sources of competitive advantage Monetization Technology strategy Investment strategy Addressable market PATHS TO GROW 4 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  5. 5. OTT distribution solution User reach and brand recognition Content library and premium rights Service user experience / design Agreements with aggregators/OTT platforms First-party data collection Content investments (Production, rights, formats, etc.) Customer acquisition Tech investments (SVOD products, digital adv., etc.) IP rights Consumer billing relationship User journey design / prioritization in other platforms User content preference data feeds Ad blocks and monetization B2C subscription revenues B2C content transactional fees (e.g., TVOD, PVOD) B2B affiliate carriage fees B2B advertising revenues B2B data brokering revenues Ad strategy Payment / fraud strategy Digital distribution platform UI / UX strategy OS integrations and standardization Data strategy Advertising targeting (for owned content) User experience design Operational effectiveness / improvement Content service / bundling User data to inform product development and pricing 01 Sources of competitive advantage 02 Investment strategy 03 Control points 04 Monetization 05 Technology Strategy 06 5 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Phase02 CONSUMER MEDIA COMPANY
  6. 6. Phase02 CONSUMER MEDIA COMPANY Description Expand the reach of their own platform to offer content and test multiple monetization models. Bundle exclusive content with associated products and services to drive superior user experiences. Reach, content investments, user data management, payments and fraud, and Cyber Security. Includes: Corporate strategy, lean media, data foundation, operating model, technology hub. . Capabilities Business Model Risks & Mitigations 01 03 02 04 Consumer media company 6 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  7. 7. Video Video AVOD Linear FTA channels Linear IP virtual channels Catchup Events & tours TVOD Cinema theatre Add- on vMVPD Skinny bundles Premium bundles Pay-TV SVOD Subscription/transactional business Digital advertising business Audio Ad music on demand Virtual Radios Podcasts Playlists Radio Concerts Music on Demand Audio books Tracks / Albums Exclusive records Audio Ad Paywalls Portals Social & Collaboration Text Paywalls Education E-newspapers & e-magazines subscriptions E-newspapers & e-magazines issues Text Overview CONSUMER MEDIA COMPANY Consumer media company Consumer media company 7 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  8. 8. Businessmodel CONSUMER MEDIA COMPANY Revenue Stream Value Proposition Investments Subscribers Advertisers MVPDs / vMVPDs B2C B2B User subscription revenues One-time transactional fees (TVOD, PPV, etc.) Existing content production capabilities to build upon Relationship with users to inform investment Catalogue/library of content to offer Brand recognition OTT distribution platform Digital advertising capabilities Content investments Subscription payments/ fraud capabilities UI / UX capabilities Advertising revenue (linear and OTT) Carriage fees Content licensing Data brokering agreements Established content portfolio to monetize Existing carriage agreements in place In-houseAd Sales/ad ops capabilities Expand consumer data capabilities (360 view) Data “productization” capabilities Consumer media company 8 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  9. 9. Priorities to navigate the company, beyond the transformation Program Capabilities CONSUMER MEDIA COMPANY Consumer media company 9 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  10. 10. Creating an optimized and flexible Core Lean & agile operations Optimum make vs buy Production capacity resizing Cloud elasticity Cash management IP and Competitive advantage Cloudification Experimentation and scalability Content & Tech integration Innovation led delivery Growth strategy Partnership strategy Content strategy Talent strategy Capital structure Attribution analytics Data strategy & arch. 360 customer view Data-driven content creation Data useability & enrichment Operating model strategy Objective led governance Cultural shift & enablement Capability / skill identification Performance management & accountability Capabilities CONSUMER MEDIA COMPANY Consumer media company 10 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  11. 11. Risks Content investments: Reach: Need to gain a sufficient number of users to your platform to substantiate the capital investment required to scale a subscription or AVOD platform Partner with MVPDs to drive user adoption and strategically invest in underpenetrated growth markets Organizations will need to invest considerably in original and catalogue content to attract and retain users in a hyper- competitive media space Use available consumer data to inform content decisions and investments Complexity stitching together various consumer data components into a single view that can be leveraged to inform business decisions (e.g., content, platform, etc.) User data management Create new subscription management/user billing capabilities that mitigate customer pain points and reduces overall fraud risk Payments and frauds: Create an enterprise-wide data strategy to ensure foundational data can be leveraged to drive insights Aggregators provide SSO and single point of billing to their subscribers and manage user profiles across services, opening them to potentially damaging data breaches Cybersecurity: Create an approach to rapidly develop consumer POS capabilities, leveraging concepts (e.g., geofencing) to reduce fraud risk Develop global security strategy, drive automation, and expand relationships with security partners Mitigations RisksandMitigations CONSUMER MEDIA COMPANY Consumer media company
  12. 12. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12 Copyright © 2020 Accenture. All rights reserved. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound Resilience. Relevance. Agility. We believe these new value plays, supported by industry- specific solutions, can help traditional media companies transform and rediscover audiences and market opportunities. But the time to act is now. As traditional media companies look to protect existing revenues, raise profitability and deliver on expectations for future performance, they’ll need to choose a path that supports three essential tenets of success: 1. Demonstrate market resilience with a reimagined business model. 2. Create and position relevance as a competitive differentiator. 3. Respond to market demand with the agility provided by a cloud platform. Copyright © 2021 Accenture. All rights reserved. 12 To learn more visit | accenture.com/resilience-relevance-agility
  13. 13. Authors Marcio Guilherme Managing Director — Communications & Media Mark Flynn Global Research Lead — Communications & Media Gemma Moorby Global Media Network Lead Contributors Andrew Walker Senior Managing Director – Global Communications & Media Lead John Peters Managing Director, Media & Entertainment Industry Lead –West Mark Peters Managing Director – Media & Entertainment Raffaella Masoero ICEG Media Lead Andrew McCaffer UK/I Media Lead Alessandro Corneli Australia Media Lead Luis Bonilauri LATAM Media Lead Bryce Molano Strategy Senior Analyst Coletrane Goodman Strategy Senior Analyst Lisa Davis Communications, Media & Platforms Global Industry Marketing Lead Suzanne Broadley Global Media Industry Marketing
  14. 14. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive,Technology and Operations services—all powered by the world’s largest network of AdvancedTechnology and IntelligentOperations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com. Disclaimer: This document is intended for general informational purposes only and does not take into account the reader’s specific circumstances and may not reflect the most current developments. Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this presentation and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or other licensed professionals. This document may contain descriptive references to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.
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The Consumer Media Company: a proposed value play for Media players from Accenture leaders. https://accntu.re/3BZQcNv

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