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Accenture Media & Entertainment Industry 2021 - The Aggregator Value Play

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The Aggregator: a proposed value play for Media players from Accenture leaders. https://accntu.re/3j2sIji

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Accenture Media & Entertainment Industry 2021 - The Aggregator Value Play

  1. 1. Aggregator Media future value play
  2. 2. The Aggregator How can I create a better user experience and become a preferred gateway to content? Aggregators focus on becoming a platform “host” for channels, SVODs, and content arrangements with other companies. Content is delivered physically (cable or media boxes) or digitally. To learn more visit | accenture.com/resilience-relevance-agility
  3. 3. Ecosystem Powered THE VALUE PLAYS Content Creators Companies with a proven track record and assets to create unique content and experiences that are purchased or licensed by content distribution companies / platforms to share with viewers Aggregator Companies focus on becoming a platform "host" for channels, SVODs, and content from other companies through physical or digital means. Lifestyle media platform Organizations develop a unique, engaging platform and brand that users resonate with and 3rd party vendors want to leverage to sell their products and services. Consumer media company Companies develop and expand the reach of their own platform to offer content and test multiple monetization models. 3 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  4. 4. Phase 01: Aggregator Phase 02: Consumer media company Phase 03: Lifestyle media platform Control points Sources of competitive advantage Monetization Technology strategy Investment strategy Addressable market PATHS TO GROW 4 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
  5. 5. 04 02 03 Data Strategy Advertising targeting User experience design​ Operational effectiveness/ improvement​ Content service/bundling User data collections HH reach and in-home penetration Existing subscription billing relationship Seamless customer experience Relationships with consumer media companies (OTT, etc.) Existing view of the customer (Data) Media boxes or devices Connected TV OSs Network expansion HH expansion/acquisition Devices Digital advertising Consumer billing relationship User journey design and prioritization (App placement) Ad / consumer data Single sign on. B2C Subscription revenues B2B Revenues from bundling Channels and/or SVOD products with Internet B2B Advertising Revenue API hub for OTT services Lean cloud network architecture Product innovation and design User experience and design 01 Sources of competitive advantage Investment strategy Control points Monetization 05 Technology strategy 06 5 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Phase 01 AGGREGATOR
  6. 6. Aggregator Description Become a platform for 3rd party channels, SVODs, and content via physical or digital means. Bundle video content at scale and leverage exclusive video content to drive subscription and ad revenue. Subscriber churn, password-sharing, supply disputes, reach, cybersecurity, and brand equity are key concerns. Includes: corporate strategy, data foundation, lean media. Capabilities Business Model Risks & Mitigations 01 03 02 04 6 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Phase 01 AGGREGATOR
  7. 7. Pivot the company’s content services focus from the acquisition and packaging of content services to become a platform connector for linear and OTT services From # subscribers and ARPU… …To reach and # transactions Value equation Capital Investment Platform monetization Focus technological innovation on aggregating disparate content services into one differentiated user experience, expanding consumer reach by offering turnkey in-home devices for subscribers out of area. Focused on packaging Cable companies have tested and refined content / media service packaging over the years but have not been able to stem pay-TV subscriber churn. While innovative partnerships have been pursued to increase user acquisition, they have not pivoted the organization to expand how they monetize owned or licensed content services. Service productization Monetizing service aggregation Explore agreements with key content service providers to seamlessly integrate their services into your solution, enabling data-driven personalization and reduced multi-service friction for users. + Reach + Ecosystem - Churn + API integration + User Experience + Data trading Strategic Partnerships Aggregator 7 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Overview AGGREGATOR
  8. 8. Revenue stream Value proposition Investments Consumer(s) Subscribers Commercial customers Content packaging B2C B2B User subscription revenues (triple or quad plays) Enhanced internet connectivity (video games, etc.) Existing subscriber base In-home presence via set-top-box/wireless Billing relationship with the consumer HH/user reach Network capabilities User experience and user interface Devices Productization of channels/SVOD services Advertising revenue from owned content Advertising revenue from user content dashboard Commercial products Agreements in place with legacy content companies ExistingOTT content/ promotional partnerships Existing commercial customer install base API integration platform OTT service integrations Data sharing capabilities Aggregator 8 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Business Model AGGREGATOR
  9. 9. Priorities to navigate, beyond the transformation program Aggregator 9 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Capabilities AGGREGATOR
  10. 10. Lean and agile operations Optimum make vs buy Production capacity resizing Cloud elasticity Cash management Growth strategy Partnership strategy Content strategy Talent strategy Capital structure Attribution analytics Data strategy and architecture 360 customer view Data-driven content creation Data useability Aggregator 10 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Capabilities AGGREGATOR
  11. 11. Content supply disputes: Minimum scale: Need a sufficient install base to draw OTT services to your platform and create a “network effect” that can be effectively monetized Partner and or aggressively acquire users to expand reach and gain a leverageable market position Aggregators need to work with ‘tight-fisted’ value chain partners to secure video content, data rights, and revenue sharing agreements. Blackouts would be highly disruptive Diversify supply base and build scale early by working with niche IP holders (i.e., PlutoTV) Aggregators have a limited ability to expand offerings outside regions they operate in and build audience reach Regional centricity Aggregators provide SSO and single point of billing to their subscribers and manage user profiles across services, opening them to potentially damaging data breaches Cybersecurity: Develop a free service to expand reach, monetized via advertising, add-on offerings, or other means Potential to reduce ARPU by offering / bundling low-cost alternatives to the legacy offerings ARPU risk: Develop global security strategy, drive automation, and expand relationships with security partners Innovatively test offerings and form strategic content relationships to differentiate aggregation services Mitigations Risks Aggregator 11 Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Risks and Mitigations AGGREGATOR
  12. 12. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12 Copyright © 2020 Accenture. All rights reserved. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound Resilience. Relevance. Agility. We believe these new value plays, supported by industry- specific solutions, can help traditional media companies transform and rediscover audiences and market opportunities. But the time to act is now. As traditional media companies look to protect existing revenues, raise profitability and deliver on expectations for future performance, they’ll need to choose a path that supports three essential tenets of success: 1. Demonstrate market resilience with a reimagined business model. 2. Create and position relevance as a competitive differentiator. 3. Respond to market demand with the agility provided by a cloud platform. Copyright © 2021 Accenture. All rights reserved. 12 To learn more visit | accenture.com/resilience-relevance-agility
  13. 13. Authors Marcio Guilherme Managing Director — Communications & Media Mark Flynn Global Research Lead — Communications & Media Gemma Moorby Global Media Network Lead Contributors Andrew Walker Senior Managing Director – Global Communications & Media Lead John Peters Managing Director, Media & Entertainment Industry Lead –West Mark Peters Managing Director – Media & Entertainment Raffaella Masoero ICEG Media Lead Andrew McCaffer UK/I Media Lead Alessandro Corneli Australia Media Lead Luis Bonilauri LATAM Media Lead Bryce Molano Strategy Senior Analyst Coletrane Goodman Strategy Senior Analyst Lisa Davis Communications, Media & Platforms Global Industry Marketing Lead Suzanne Broadley Global Media Industry Marketing
  14. 14. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive,Technology and Operations services—all powered by the world’s largest network of AdvancedTechnology and IntelligentOperations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com. Disclaimer: This document is intended for general informational purposes only and does not take into account the reader’s specific circumstances and may not reflect the most current developments. Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this presentation and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or other licensed professionals. This document may contain descriptive references to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.
  15. 15. THANK YOU

The Aggregator: a proposed value play for Media players from Accenture leaders. https://accntu.re/3j2sIji

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