The Aggregator: a proposed value play for Media players from Accenture leaders. https://accntu.re/3j2sIji

1. Aggregator
Media future value play

2. The Aggregator
How can I create a better user experience and become a preferred
gateway to content?
Aggregators focus on becoming a platform “host” for channels, SVODs,
and content arrangements with other companies. Content is delivered
physically (cable or media boxes) or digitally.
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3. Ecosystem
Powered
THE VALUE PLAYS
Content Creators
Companies with a proven track record
and assets to create unique content and
experiences that are purchased or
licensed by content distribution
companies / platforms to share with
viewers
Aggregator
Companies focus on becoming a
platform "host" for channels, SVODs,
and content from other companies
through physical or digital means.
Lifestyle media platform
Organizations develop a unique, engaging
platform and brand that users resonate
with and 3rd party vendors want to
leverage to sell their products and services.
Consumer media
company
Companies develop and expand the
reach of their own platform to offer
content and test multiple
monetization models.
3
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4. Phase 01:
Aggregator
Phase 02:
Consumer media
company
Phase 03:
Lifestyle media platform
Control
points
Sources of
competitive
advantage
Monetization Technology
strategy
Investment
strategy
Addressable market
PATHS TO GROW
4
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5. 04
02 03
Data Strategy
Advertising targeting
User experience design​
Operational effectiveness/
improvement​
Content service/bundling
User data collections
HH reach and in-home penetration
Existing subscription billing
relationship
Seamless customer experience
Relationships with consumer media
companies (OTT, etc.)
Existing view of the customer (Data)
Media boxes or devices
Connected TV OSs
Network expansion
HH expansion/acquisition
Devices
Digital advertising
Consumer billing relationship
User journey design and
prioritization (App placement)
Ad / consumer data
Single sign on.
B2C Subscription revenues
B2B Revenues from bundling Channels
and/or SVOD products with Internet
B2B Advertising Revenue
API hub for OTT services
Lean cloud network architecture
Product innovation and design
User experience and design
01
Sources of
competitive advantage
Investment strategy
Control points Monetization
05
Technology strategy
06
5
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Phase 01
AGGREGATOR

6. Aggregator
Description
Become a platform for 3rd party channels, SVODs,
and content via physical or digital means.
Bundle video content at scale and leverage
exclusive video content to drive subscription and
ad revenue.
Subscriber churn, password-sharing, supply
disputes, reach, cybersecurity, and brand equity
are key concerns.
Includes: corporate strategy, data foundation, lean
media.
Capabilities
Business Model Risks & Mitigations
01 03
02 04
6
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Phase 01
AGGREGATOR

7. Pivot the company’s content services focus from the acquisition and packaging of content services to become
a platform connector for linear and OTT services
From # subscribers and ARPU… …To reach and # transactions
Value equation
Capital Investment
Platform monetization
Focus technological innovation on aggregating disparate content services
into one differentiated user experience, expanding consumer reach by
offering turnkey in-home devices for subscribers out of area.
Focused on packaging
Cable companies have tested and refined content / media
service packaging over the years but have not been able to
stem pay-TV subscriber churn.
While innovative partnerships have been pursued to
increase user acquisition, they have not pivoted the
organization to expand how they monetize owned or
licensed content services.
Service productization
Monetizing service aggregation
Explore agreements with key content service providers to seamlessly
integrate their services into your solution, enabling data-driven
personalization and reduced multi-service friction for users.
+ Reach + Ecosystem
- Churn
+ API integration + User Experience
+ Data trading
Strategic Partnerships
Aggregator
7
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Overview
AGGREGATOR

8. Revenue stream Value proposition Investments Consumer(s)
Subscribers
Commercial
customers
Content
packaging
B2C
B2B
User subscription
revenues (triple or quad
plays)
Enhanced internet
connectivity
(video games, etc.)
Existing subscriber base
In-home presence via
set-top-box/wireless
Billing relationship with
the consumer
HH/user reach
Network capabilities
User experience and
user interface
Devices
Productization of
channels/SVOD services
Advertising revenue from
owned content
Advertising revenue from
user content dashboard
Commercial products
Agreements in place with legacy
content companies
ExistingOTT content/
promotional partnerships
Existing commercial customer
install base
API integration platform
OTT service integrations
Data sharing capabilities
Aggregator
8
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Business Model
AGGREGATOR

9. Priorities to navigate,
beyond the
transformation program
Aggregator
9
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Capabilities
AGGREGATOR

10. Lean and agile operations
Optimum make vs buy
Production capacity resizing
Cloud elasticity
Cash management
Growth strategy
Partnership strategy
Content strategy
Talent strategy
Capital structure
Attribution analytics
Data strategy and architecture
360 customer view
Data-driven content creation
Data useability
Aggregator
10
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Capabilities
AGGREGATOR

11. Content supply disputes:
Minimum scale:
Need a sufficient install base to draw OTT services to your
platform and create a “network effect” that can be effectively
monetized
Partner and or aggressively acquire users to
expand reach and gain a leverageable market
position
Aggregators need to work with ‘tight-fisted’ value chain partners to
secure video content, data rights, and revenue sharing agreements.
Blackouts would be highly disruptive
Diversify supply base and build scale early by
working with niche IP holders (i.e., PlutoTV)
Aggregators have a limited ability to expand offerings outside
regions they operate in and build audience reach
Regional centricity
Aggregators provide SSO and single point of billing to their
subscribers and manage user profiles across services, opening them
to potentially damaging data breaches
Cybersecurity:
Develop a free service to expand reach,
monetized via advertising, add-on offerings, or
other means
Potential to reduce ARPU by offering / bundling low-cost
alternatives to the legacy offerings
ARPU risk:
Develop global security strategy, drive automation,
and expand relationships with security partners
Innovatively test offerings and form strategic
content relationships to differentiate
aggregation services
Mitigations
Risks
Aggregator
11
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Risks and Mitigations
AGGREGATOR

12. For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound 12
Copyright © 2020 Accenture. All rights reserved.
For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound
Resilience.
Relevance. Agility.
We believe these new value plays, supported by industry-
specific solutions, can help traditional media companies
transform and rediscover audiences and market
opportunities. But the time to act is now.
As traditional media companies look to protect existing
revenues, raise profitability and deliver on expectations for
future performance, they’ll need to choose a path that
supports three essential tenets of success:
1. Demonstrate market resilience with a reimagined
business model.
2. Create and position relevance as a competitive
differentiator.
3. Respond to market demand with the agility provided by
a cloud platform.
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To learn more visit | accenture.com/resilience-relevance-agility

13. Authors
Marcio Guilherme
Managing Director —
Communications & Media
Mark Flynn
Global Research Lead —
Communications & Media
Gemma Moorby
Global Media Network Lead
Contributors
Andrew Walker
Senior Managing Director – Global
Communications & Media Lead
John Peters
Managing Director, Media &
Entertainment Industry Lead –West
Mark Peters
Managing Director – Media &
Entertainment
Raffaella Masoero
ICEG Media Lead
Andrew McCaffer
UK/I Media Lead
Alessandro Corneli
Australia Media Lead
Luis Bonilauri
LATAM Media Lead
Bryce Molano
Strategy Senior Analyst
Coletrane Goodman
Strategy Senior Analyst
Lisa Davis
Communications, Media & Platforms
Global Industry Marketing Lead
Suzanne Broadley
Global Media Industry Marketing

14. About Accenture
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than 40 industries, we offer Strategy and Consulting,
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us at www.accenture.com.
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