1. Assignment
PHILIPS IRON BOX
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IRON BOX
Royal Philips Electronics, commonly known as Philips is a Dutch multinational
electronics company headquartered in Amsterdam. It was founded in Eindhoven in 1891
by Gerard Philips and his father Frederik. It is one of the largest electronics companies in
the world and employs around 122,000 people across more than 60 countries.
Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips
Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips
Healthcare (formerly Philips Medical Systems) and Philips Lighting.
History
The Philips Company was founded in 1891 by Gerard Philips and his father Frederik
as a family business.
Company Profile
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being
company, focused on improving people’s lives through timely innovations. As a world leader
in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-
centric solutions, based on fundamental customer insights and the brand promise of “sense
and simplicity”.
Gerard Philips and his father Anton Frederik Philips

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Vision and Strategy
Improving people’s lives through meaningful innovation
For the past 120 years their meaningful innovations have improved the quality of life
for millions, creating a strong and trusted Philips brand with market access all over the world.
In light of key global trends and challenges – e.g. the demand for affordable healthcare, the
energy efficiency imperative, and people’s desire for personal well-being – they are confident
in their chosen strategic direction.
Mission: Improving people’s lives through meaningful innovation
Vision: At Philips, we strive to make the world healthier and more sustainable through
innovation. Our goal is to improve the lives of 3 billion people a year by 2025.
We will be the best place to work for people who share our passion. Together
we will deliver superior value for our customers and shareholders.
Behaviors: - Eager to win
- Take ownership
- Team up to excel
CEO - Frans van Houten
François Adrianus "Frans"
van Houten (born 26 April 1960) is
the successor to Gerard Kleisterlee,
as Chief Executive Officer of the
Dutch company of Royal Philips
Electronics (known universally as
Philips), taking over the position on
April 1, 2011.
Frans van Houten started his
career with the company in 1986 in marketing and sales at Philips Data Systems and held
several leadership positions within the company. He became CEO of Airvision, an in-flight
entertainment startup in the United States in 1992, and was appointed vice president
international sales and operations of Philips Kommunikations Industrie in Germany in 1993.
In 1996 Mr. Van Houten joined Philips’ Consumer Electronics division for which he led the
region Asia Pacific, Middle East and Africa, based in Singapore.
In 2002, he became co-CEO of the Consumer Electronics division and was appointed
member of Philips’ Group Management Committee in 2003. In 2004, Mr. Van Houten was

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appointed CEO of Philips Semiconductors and in 2006 joined Philips’ Board of Management
until the spin out and creation of NXP Semiconductors in September of that year, when he
became the CEO of NXP. Prior to re-joining Philips, Mr. Van Houten was leading a project
to separate ING Group’s banking and insurance operations as an independent advisor to
ING’s management board. In January 2011, Mr. Van Houten assumed the position of Chief
Operating Officer (COO) within Philips.
Since October 2010, Mr. Van Houten is also a member of the European Round Table
of Industrialists. Mr. Van Houten was born in the Netherlands in 1960 and holds a Masters
degree in Economics and Business Management from the Erasmus University in Rotterdam,
The Netherlands
Biography
Born in the Netherlands in 1960, Frans van Houten studied Economics at Erasmus
University Rotterdam, and started his career at Philips in 1986 in marketing and sales at
Philips Data Systems. He held several positions in the company, becoming co-head of the
consumer electronics division in 2002.
In November 2004, he became CEO of Philips Semiconductors, where he led the
spin-off of the division, resulting in the formation of NXP Semiconductors on October 1,
2006. Van Houten left his position as Chief Executive Officer, NXP on December 31, 2008.
On July 8, 2010 he was nominated to succeed Gerard Kleisterlee as CEO of Philips.
Chairman - Jeroen van der Veer
Jeroen van der Veer (born 27 October 1947 in Utrecht, Netherlands) was the CEO
of the petroleum corporation Royal Dutch Shell until 30 June 2009.
Van der Veer graduated in 1971 from the Delft
University of Technology with an engineer's degree in
mechanical engineering and went on to earn an MSc
degree in economics from Erasmus University
Rotterdam. In 2005 he was awarded an honorary
doctorate from the University of Port Harcourt in Nigeria.
Van der Veer joined Shell in 1971 and worked in
manufacturing and marketing in the Netherlands, Curaçao
and the United Kingdom. In March 2007 it was
announced that Mr. van der Veer's contract as CEO
would be extended to June 2009 some twenty months beyond his normal retirement date of

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October 2007. He was the first executive director of Shell to stay in office beyond the age of
60. He retired as Chief Executive of Royal Dutch Shell June 2009, and remains on the Board
of Directors. He also is a non-executive director of Unilever and chairman of Platform Bèta
Techniek.
Product Profile
Philips Iron Box is mainly classified in to two- Steam Iron and dry Iron
 Steam Iron
 Dry Iron

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Other Special Types
Philips GC4410 steam iron
It has a maximum of 2400 watts and has lime scale prevention in its 350 ml water
tank. The sole plate is aluminium coated ensuring the correct press for your clothes with the
correct temperature. It has a feature for regulating temperature for different types of cloth.
The GC4410 iron box comes with a spray to moisten your cloths for better results. It glides
almost effortlessly over your clothes ensuring wrinkle free and safe ironing. It also
incorporates a steam tip and a 360 degree swivel to help you reach most of your clothes.
Although it’s relatively light in weight it’s not a good travel iron box.
The GC4410 iron box ensures fast, convenient and powerful ironing; this is because
of its light weight and user friendly design to minimize any form of strain when in use. It also

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requires relatively low power of
about 220-240 v, 50/60 Hz
frequency and consumes about
2400 watts of power when being
used. It also allows you to use tap
water for steam and ensures no
spots when ironing since it has a
drip stop facility and a double active calc system to flush out any particles.
Clothes iron for men
Dutch electronics giant Philips felt that men wanted a more robust, heavy-duty tool to
tackle hampers of laundry. Something with a larger grip and a more masculine look. So it
created the GC4490, which offers ‘more power, more steam, more performance’. Philips
describes the iron’s sleek yet rugged design and stresses its technical specifications,
seemingly in an attempt to convince men that they’re buying a power tool or new gadget
instead of a garment care appliance. Like a new hammer drill, the iron comes in a solid case.
It will retail for EUR 79,99.
On the surface, this is just another marketing
gimmick. But Philips may have found a real gap in
the appliance market. The man-iron is a mirror image
of the tools for women we wrote about a few years
back. This could be the ultimate Father’s Day gift
Philips GC1621 Iron Box
The Philips GC1621 is a stylish looking steam iron made from light weight material for easy
portability. This steam iron has Golden American Heritage soleplate which glides easily over
any kind of fabric. The handle of this Philips GC1621 steam iron is designed to be held
comfortably without straining your palm or wrist.
The steam vents in this Philips appliance are distinctively designed to produce a continuous
steam of 15 g/m. The Philips GC1621 has a steam boost output of 250 g which helps in
removing the stubborn creases out of the fabric. The calc management system in this Philips
steam iron is easy to use and suitable for all kinds of tap water. The Philips GC1621 comes

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with double calc clean solution which is a liquid that prevents scale build-up through anti
scale pills.