2. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
SocialVisits in Normal days:
Before visiting a home, it is polite to call and inform of one’s arrival.
People do visits friends and family late night.
Social visits during Ramadan:
If you are travelling during Ramadan don’t be surprised if you’re invited to
join in Aftaar even with casual acquaintances.
It is not uncommon for Muslims to spend the evening (or even late into
the night) visiting friends and family, and continuing to enjoy life’s little
pleasures as they do so.
3. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Public Behavior in Normal days:
You can eat in public. Many restaurants are there.
Nationals and foreigners both visits attractive places
Public Behavior in During Ramadan:
The life is bit slow during the day time.
Don’t drink, smoke and Eat in public place from dawn till dusk.
For foreigners Chinese restaurants and big malls offers food.
After fasting whole day actual life starts in night.
4. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
General Public behavior:
Public behavior is especially important in Malaysian culture.
Most Malaysians refrain from displaying affection (i.e.
embracing or kissing) in public.
Norms During Ramadan:
It is norm to exchange Buka Puasa (Aftaari) with neighbors.
Norms in normal days:
People doesn’t exchange much of food with their
neighbors.
5. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Gestures Of Malaysian/Indonesian People:
In Indonesia:
Shake hands softly and then slightly touch your chest afterwards.
You can shake hands with the opposite gender.
Sometimes you may meet a Muslim Indonesian who will not touch
someone (who they don’t know) of the opposite sex. Greet them with your
hands together instead and bow a little bit.
In Malaysia:
The right hand is always used when eating or when giving and receiving
objects.
The right forefinger is not used to point at places, objects or persons.
Instead, the thumb with four finger closed is preferred.
6. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Dress code in normal days:
Foreigners can were their dresses but not in religious places.
For public they should not were revealing clothes applies both on
men and women.
In corporate sector women does were skirt but not short
Dress code during Ramadan:
ForeignerWomen must dress modestly and must avoid using too
much make-up while men are advised not to wear shorts in public.
7. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Traditional dresses are Baju Melayu (for men) and
Baju Kurung (for women), are as follows:
8. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Language in Malaysia/Indonesia:
The national language is of course Bahasa Melayu but English is
widely used amongst the educated locals as well as those working in
the service industry.
Other languages are also spoken, those are Mandarin, Cantonese,
Tamil, Hokkien and many more.
Both the Indonesian and Malaysian can understand the language.
But the languages are not completely same.
9. Social life during
Ramadan and
normal days
Social visits
Public Behavior
Norms
Gestures
Dress code
Language
Greeting
Malaysians are generally warm and friendly
people so you would be able to fit in rather
easily if you’re a foreigner.
For greetings, you can always say a simple ‘Hi’
or ‘Hello’. In non-formal situations, you might
say ‘Apa Kabar’
Formally, you might want to use ‘Selamat’
Greetings:
10. Work life during
Ramadan and
normal days
Working hours.
Rules for non Muslims
First Ramadan.
Business
Aftaar dinners
The employees are lazy working during this holy month,
the workplace environment is quite relaxed, productivity of
the organization is low, and the working hours are reduced
between 1-2 hours.
If break given it will be reduced to half of original break
time.Non muslims can eat but within their office.
Normal working hours are 9:00-5:30 and it reduced to 4:00
Pm during Ramadan.
The start of Ramadan (Awal Ramadan) is a public holiday in
the Johor, Kedah and Melaka regions of Malaysia
Business don’t do much good in day time but at night sales
do get increased
Many organizations arrange corporate Aftaar buffet for the
employees in order to facilitate them during this month.
11. Educational life
during Ramadan
and normaldays
Quite relaxed structure is followed by the educational
institutes during Ramadan as they observe that students
are not 100% active, the class time is reduced to 1 hour as
compared to normal class time.
In schools majority of the subjects taught during this month
is related to Islam, Sharia (law) the institute focuses heavily
on these courses as students are indulge in practicing
Ramadan this keeps the student connected to Islam and
also gives him the teaching and knowledge of how to
celebrate it.
Less work load is observed
Students in Malaysia/Indonesia mostly spend their time
with their families and do not hang around much with
friends.
12. Purchase
Behavior
Food Prices
Sales Increase
Normal days item
Malaysian traditional food
Food prices rise dramatically in Ramadan.
Sales increases at night
Sales for normal days item get increased.
13. Purchase
Behavior
Food Prices
Sales Increase
Normal days item
Malaysian traditional food
Ramly Burger Penang Char Kuey Teow
Nasi Lemak Satay
17. Why to choose
Fruit chaat and
Jalaibi?
Malaysia:
They have fruit salad in their culture but not fruit chaat.
Jalaibi (sweetmeat) is not there in their culture.
By offering different kinds of fruit chart and jalaibi we can
create impact.
Indonesia:
Same goes for Indonesian culture.
18. What includes in
our Product?
Mix fruit chat Cream fruit chat
Chanaa chaat Avial Fruit chaat
20. How to go
about it
Investments
Expected Revenue
Investment:
This business will be started as on Partnership basis. In Malaysia we will invest
around Rs 0.1 Million which is equal to 3747 Ringitt. The business is operation
for 30 days, within 30 days we have to cover the investment cost and earn
profit.
It is assumed that we will sell around 170-200 of our product in one day. Fruit
chat Bucket will be of 2-2.50 Ringitt and Imarti will be served for 1 Ringitt.
Expected Revenue Generation:
Fruit Chat Large 2.50*55=138 Ringitt
Fruit Chat Small 2*75=150 Ringitt
Imarti (Rabri/Paneer) 1*70=70 Ringitt
Total Sale in one day (5 hours) 358 Ringitt
In one month (145 hours) 358*29= 10382 Ringitt
Net Profit= Sales-Invested Cost
Net Profit=10382-3747=6635 Ringitt
Hence: 6635 Ringitt = Rs 185,780 PKR