Google My business and Local SEO Marketing Strategy presentation includes Optimize the Google Listing, Local Business Directories, and website SEO with local keywords with tips and best practices from Abdul Malick who is senior digital marketing and SEO consultant in Chennai, Tamil Nadu, India

1. Right SEO Strategy
for Local Businesses
Presented by,
Abdul Malick B.Tech.,
Senior Digital Marketing Consultant / Director
+91-9994204540 – www.Digitz.in
https://www.AbdulMalick.com
Local SEO Marketing

2. What is SEO?
SEO standsfor“search engineoptimization.”
It’s the practice of increasing both the quality
and quantity of website traffic, as well as
exposure to your brand, through non-paid (also
known as "organic") search engine results.

3. Why SEO?
SEO is simply a matter of making sure
your site is structured in a way that
search engines understand.
It’s also a valuable tool for
• brand awareness,
• building relationships with prospects,
• and positioning yourself as an authoritative and
trustworthy expert in your field.

4. What is Local SEO?
Local SEO is the practice of
optimizing a business’s web
presence for increased visibility
in local and localized organic
search engine results. Proximity,
prominence, and relevance are
the three pillars of local search.

5. Why Local SEO is important for Local Businesses?
• 46% of all Google searches are looking for local information
• 72% of consumers who did a local search visited a store within five miles
• 78% of local mobile searches result in offline purchases
• 50% of consumers who conduct a local search on their smartphone visit a store
within a day
• Google My Business is the most important factor in local search ranking, followed by
reviews and backlinks
• 88% of consumers trust online reviews as much as personal recommendations
• 97% of people learn more about a local company online than anywhere else

6. DidYouKnow?

7. DidYouKnow?

8. DidYouKnow?

9. DidYouKnow?

11. Brand Visibility
11
Brand Visibility:
● Google Results
● Google Maps
● Google Local
● Google Image
● Knowledge Graphs
● Reputation Management
● Free Ads Websites /
Listing
● Major Search Engines
● All Social Media
Channels
● Major Video Networking

12. DidYouKnow?

13. Local SEO Marketing
• Google My Business
• Local Business Listing
• Optimize your website for local search
• Get reviews and ratings
• Build local backlinks
• Social Media
• Paid Campaign with Local Keywords

14. Top Sources For Finding Local Information
● 82% use search engines (such as Google, Yahoo, or MSN).
● 57% use Yellow Pages directories.
● 53% use local newspapers.
● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
● 49% use TV.
● 38% use direct mail.
● 32% White Pages directories
14

15. Whatis SERP (SearchEngineResults Page)
7
The SERPs
determine how
your site appears
on Google’s first
page and beyond

16. KnowmoreaboutLocal
SearchResults

17. Local Keywords

18. Google My Business
Optimize your Google My
Business profile:
Claim your Google My Business (GMB)
listing and ensure that all the
information is accurate and up-to-date,
including your business name, address,
phone number, hours of operation, and
website URL. Add photos and videos to
make your listing more attractive and
engaging for potential customers.

19. Google My Business
Add essential info
Add information like your phone
number, operating hours, and health
and safety measures, so customers
know what to expect.

20. Google My Business
Share photos, your logo, and
more
Show your business’s personality with
photos, a cover image, your logo, and more
to stand out to customers.

21. Google My Business
Show who you are
Add attributes like women-led so people
can learn more about your business.

22. Google My Business
Create posts, offers, and events
Add posts to your Business Profile to
promote special offers, events, and updates
to keep customers in the loop.

23. Google My Business
Respond to reviews
Reply to public customer reviews to build
trust with new and returning customers.

24. Google My Business
Send and receive direct
messages
Message with customers directly. You can
pause messaging or create automated
responses any time.

25. Google My Business
Post answers to frequently
asked questions
List helpful business info upfront and save
time by posting answers to common
questions. Even let customers answer
questions, too.

26. Google My Business
Post answers to frequently
asked questions
List helpful business info upfront and save
time by posting answers to common
questions. Even let customers answer
questions, too.

27. Google My Business
Highlight your services
List your services so customers see your
expertise right away. Even show photos of
past work and the people who make up
your business.

28. Google My Business
Stand out with credentials
Share how long you’ve been in business
and stand out when customers search for
the services you offer on Google.

29. Google My Business
Deliver quotes quickly
Receive and respond to quote requests,
giving customers comparing services the
info they need sooner.

30. Google My Business
Deliver quotes quickly
Receive and respond to quote requests,
giving customers comparing services the
info they need sooner.

31. Google My Business
Simplified scheduling
Allow customers to book in-person or
online services directly from your profile.

32. Google My Business
Show what makes your
restaurant special
Help customers find and choose your
restaurant or food business on Google,
based on your menu, photos, and
safety precautions. Plus, accept
reservations from your profile, making
it simple for customers to dine-in.

33. Google My Business
Show what makes your
restaurant special
Help customers find and choose your
restaurant or food business on Google,
based on your menu, photos, and
safety precautions. Plus, accept
reservations from your profile, making
it simple for customers to dine-in.

34. Google My Business
Highlight essential info
Let customers know about the
services you offer like dine-in, takeout
or delivery, as well as health and
safety measures in place at your
business.

35. Google My Business
Share your best dishes and
menu
Help customers discover what you serve
by adding photos of your menu and best
dishes. Plus, post special offers or deals
to attract customers.

36. Google My Business
Accept online food orders
with Google
Make it easier for customers to order
takeout or delivery from your profile.
You can manage ordering preferences by
indicating a preferred partner, disabling
ordering, and more.

37. Google My Business
Let customers make
reservations
Use Reserve with Google to help
customers book a table from your profile.

38. Google My Business
Let customers make
reservations
Use Reserve with Google to help
customers book a table from your profile.

39. Google My Business
Know how customers find
your business
Discover what keywords people search
to find you, and get insights on calls,
reviews, bookings, and more to
understand how your business connects
with customers.

40. Get listed in local directories
Setting Up Local Business
Listings
Ensure that your business is listed in local
directories such as Yelp, Yellow Pages, and
other industry-specific directories. Make
sure that your information is consistent
across all listings.

41. Get listed in local directories
1. Business name/title
Always use your real-world business name
in this field. Google can read street-level
signage, so be sure the way you format
your name matches the sign on your
business

42. Get listed in local directories
3. Phone number
Always list your real-world address, with no
additions or alterations (such as fictitious
suite numbers). PO boxes and unstaffed
virtual offices are not considered real-
world addresses and you should not build
local business listings for them.

43. Optimize your website for local search
4. Website URL
Google specifically stipulates that your
listed website URL goes directly to a page
owned by the business, rather than
referring them to a third party, a social
profile, or anywhere else.

44. Website Local SEO
Optimize your website for
local search
Use location-specific keywords in your
website content, meta descriptions, and
page titles. Include your business address
and phone number on every page of your
website. Use schema markup to provide
search engines with more information
about your business.

45. Importance of a Website

46. Review Management
Get reviews and
ratings:
Encourage customers to leave
reviews and ratings on your
GMB profile, Yelp, and other
local directories. Respond to
all reviews, positive and
negative, to show that you
value customer feedback.

47. Local BackLinks
Build local backlinks
Get backlinks from local
websites and blogs to
improve your local search
rankings. You can do this by
sponsoring local events,
getting featured in local
media, or participating in local
business associations.

48. Social Media Presence
Use social media:
Use social media platforms to
promote your business and
engage with customers. Share
updates, photos, and videos
regularly. Use location-specific
hashtags to increase your
visibility.

49. Citation Listing
NAP - Local Citation
A local citation is any online
mention of partial or complete
name, address, and phone number
of a local business - also called NAP
data.
Citations can occur on local
business directories, on websites
and apps, and on social platforms.

50. Examples

51. Paid Ads for Local Keywords
Use local keywords in your
paid search campaigns:
Use location-specific keywords in your
paid search campaigns to reach
customers in your area. Use location
extensions in your Google Ads to display
your address and phone number in your
ads.

52. Get Involved in Your Community

53. Launch a Blog

55. Why Digital Markeitng is Important?
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Thank You
Reach Me @
Abdul Malick
Senior Digital Marketing Consultant / Director
+91-9994204540 / abdulmalic@gmail.com
Digitz India Technologies
www.Digitz.in
www.AbdulMalick.com