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2. 1 Website
Navigation
Ease of navigating your website will
allow the user to find exactly what's
been looked for. It will also boost
the search engine rankings of your
website.

3. Call To Action
Text (CTA)2
Clear calls to action are specific and
self explanatory viz. 'Download',
'Reviews', etc. They are in first
person telling the visitor what to do.
The CTA are in colours that
compliment the website
background.

4. 3 Social
Proof
To convert users into customers a
message or a quote or a testimonial
by an influential personality acts as
a social proof of the credibility of
your site and product.

5. 4 Testimonials
Good things or opinions expressed
by great, famous, loyal clients
should be made very visible. Videos,
Tweets, etc. should be scattered
throughout the site such as the
product page, case studies section,
etc.

6. 5 Team Pages
The success of a business depends
to a large extent on how well a
connect is there between the
people of the company and its
clients.

7. 6 Live Chat
This offers an instant insight into the
interest of the client garnering
immediate feedback on the site and
striking an effective communication
with the clients and prospective
customers.

8. 7 Mobile
Friendly
Mobile friendly web pages offer a
good user experience. The visible
links and ease of navigation is a
must have which will enhance the
mobile search ranking of the site.

9. 8 Internal
Linking
To keep the clients moving through
the site, provide various links so that
they do not hit a dead end and lose
interest. e.g. Link the home page to
various services which in turn can
be linked to contact form.

10. 9 E-mail Sign Up
Forms
The sign up process must be crystal
clear as to why the user is signing.
The forms should be prominent,
offer social proof and promise
something concrete that will
interest the potential customer.

11. 10 Forget The
Fold
Stuffing all information above the
fold will make it complicated to scan
through. Only important message
should be on top. A good reason to
scroll will enable the users to go
down the fold.

12. 11 Thank You
Page
To maintain the interest of the
visitors and give them a reason to
revisit and stay on your site, a thank
you page can be effectively used.

14. Aarav Infotech India Pvt. Ltd.
110, 1st Floor, Millennium Plaza,
Sakinaka Telephone Exchange,
Sakinaka, Andheri (E), Mumbai-400072
Tel.: 022-28594142 / 28509920
Email: sales@aaravinfotech.com
Website: www.aaravinfotech.com