Mårten G Mickos provides advice on starting and building a business based on his experience as an entrepreneur. He discusses topics such as validating ideas, finding the right target market, securing funding from angels and VCs, building commitment in a team, and maintaining belief during challenges. Mickos warns against common mistakes like ideas that are too complicated, not understanding customers, and believing one's own public relations. He emphasizes thoroughly understanding the problem and market before starting, and advises continually experimenting and being prepared to abandon ideas if necessary.

1. Questions and Answers on starting and building a business Mårten G Mickos Otaniemi 1 Apr 2011 Aalto Venture Garage

3. One day

4. You Your supporter Your team

5. Keep going 1 2 Ambition Outcome 3 4 5 6 7 8

8. Before you start a company, you need to thoroughly understand who is going to buy your product and why.

19. "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." — Michelangelo

20. [email_address] [email_address] www.twitter.com/martenmickos Thank you! Please start great businesses

21. OTHER SLIDES (THAT WEREN’T USED DURING THE PRESENTATION)

25. Technology Adoption Lifecycle Innovators Early Adopters Early Majority Late Majority Laggards Techies: Try it! Pragmatists: Stick with the herd! Conservatives: Hold on! Skeptics: No way! Visionaries: Get ahead of the herd! Source: Geoffrey Moore

34. "Success consists of going from failure to failure without loss of enthusiasm." — Winston Churchill