Organizational Structure Running A Successful Business
Transparency And Affiliates
1. Transparency and Affiliates: Is there a benefit? Ewan Darby Affiliate Director Lori Helms Geoffroy Acquisition Manager Sebastien Galina Demand Generation Manager Albrecht Fischer Client Development Director
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4. The affiliate relationships Are too many cooks spoiling the broth? Policy Policing Promotions Payments Client Network Agency Affiliate
5. Transparency 1. The Merchant Where does AM fit in their mix? Budget Resource Time
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7. Transparency 2. The Agency Why do merchants appoint agencies and what do they do? Planning Reporting Strategy
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9. Transparency 3. The Affiliate How do you drive traffic? Sites Approach Details
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11. Transparency 4. The Network The Gate-keeping responsibility Protection Encouragement Innovation & technology Reporting
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