The Art and Science of Increasing Conversions - Kelvin Newman

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auexpo Conference

a4uexpo Barcelona 2012

Technologie Business

12 Examples of How You Can Increase
Conversions by Understanding Psychology
A4U Expo 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

Organiser
BrightonSEO
The Free SEO Conference

Co-Founder
Clockwork Talent
Decent Digital Recruitment

In CRO, there are no rules,
only findings

but some findings are
pretty predictable

Text

Social Proof

roblawton

Tendency of people
assume the actions of
others reflect correct
behaviour for a given
situation

How can I convince my
visitors they’re not the
only person making
this choice?

Scarcity
Text

and Loss
Aversion

Text

Loss Aversion
Images_of_Money

The disutility of giving up
an object is greater than
the utility associated with
acquiring it

How can I make my
visitors think they’d be
losing something if
they don’t buy?

Anchoring

Text

Alex Bellink

Tendency to rely too
heavily, or "anchor," on a
past reference or on one
trait or piece of
information when making
decisions

How can I reference an
‘anchor’ that influences
visitors to my site?

The slides will be on
slideshare.net/kelvinnewman

You can also follow me on
Twitter
twitter.com/kelvinnewman

fin.

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

A Domino Admins Adventures (Engage 2024)

A Domino Admins Adventures (Engage 2024)

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

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MINDCTI Revenue Release Quarter One 2024

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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Boost Fertility New Invention Ups Success Rates.pdf

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Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

A Domino Admins Adventures (Engage 2024)

A Domino Admins Adventures (Engage 2024)

A Domino Admins Adventures (Engage 2024)

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

The Art and Science of Increasing Conversions - Kelvin Newman

1. 12 Examples of How You Can Increase Conversions by Understanding Psychology A4U Expo 2012 http://twitter.com/kelvinnewman kelvin.newman@SiteVisibility.co.uk

2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services

3. Organiser BrightonSEO The Free SEO Conference

4. Co-Founder Clockwork Talent Decent Digital Recruitment

5. In CRO, there are no rules, only findings

6. but some findings are pretty predictable

7. Text Social Proof roblawton

8. Tendency of people assume the actions of others reflect correct behaviour for a given situation

9. How can I convince my visitors they’re not the only person making this choice?

10. Scarcity Text and Loss Aversion

11.

12.

13.

14. Text Loss Aversion Images_of_Money

15. The disutility of giving up an object is greater than the utility associated with acquiring it

16. How can I make my visitors think they’d be losing something if they don’t buy?

17.

18.

19.

20.

21. Anchoring Text Alex Bellink

22. Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions

23. How can I reference an ‘anchor’ that influences visitors to my site?

24.

25.

26.

27.

28. The slides will be on slideshare.net/kelvinnewman You can also follow me on Twitter twitter.com/kelvinnewman