This document provides tips for building an effective landing page. It discusses using landing pages to test product-market fit or target specific groups. Landing pages should convince visitors to buy, while home pages reengage existing users. Short forms prioritize conversions over engagement, while long forms filter for engaged users. Key elements of good landing pages include clear value propositions, concise copywriting, and visible calls to action. Landing pages should be tested using funnels, customer feedback, and A/B testing to measure success.

1. #BARCELONA
PRO TIPS TO BUILD YOUR LANDING PAGE
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS

2. PRO TIPS TO BUILD YOUR LANDING PAGE
THEFAMILY.CO
YOUTUBE.COM/STARTUPFOOD
#BARCELONA
@C2PRODS

3. WHY A LANDING PAGE?
Measure a product (or a feature, or a
pricing) / market fit.
Target a specific group of people.

4. HOME PAGE VS.
LANDING PAGE

5. HOME PAGE
Visitors know you. They come
from a recommendation or
explicitly searched you on Google.
Goal is to reactivate them!

6. LANDING PAGE
Visitors don’t know you. They
come from a specific campaign
because you targeted them.
Goal is to convince them to buy!

7. USE CASE
A landing page targets one
specific segment.
One target
One campaign
One landing page

9. HOME PAGE AS A
LANDING PAGE
What’s good for your landing page
is also good for your home page.
Your copywriting changes to be more
general but the UI/UX remains the same.

11. SHORT FORM VS.
LONG FORM

13. SHORT FORM
Sign-up or fuck-off
Increases conversion rate BUT
engagement might be harder.
Useful when it’s free and easy:
app, newsletter, etc.

14. LONG FORM
Convince them to buy!
Some people won’t read and quit but it’s
also a great filter to more engaged users.
Useful when it’s expensive and/or
painful to subscribe.

15. HOW TO MAKE A
GOOD LANDING PAGE

16. VALUE PROPOSITION
People have limited time for you!
How do you make them stay
What problem do you solve?
Do you save me time?
Do you save me money?

18. COPYWRITING
Be clear, be concise.
Start with why!
You are not merely looking for
clients, you want mercenaries.

20. CALL TO ACTION
Visible, beautiful, simple.
Mind the text on the button!
Get early access, Get started…

22. IT’S ALL ABOUT THE TARGET

24. MEASURE

25. CREATE YOUR FUNNEL
Visit > Signup > Onboarding > Usage

26. TALK WITH YOUR
CUSTOMERS
Ask for a Skype when they sign up.
Use a chat like crisp.im for instance.
Monitor how they behave with hotjar.com.

27. WHAT TO MEASURE
#emails / #visitors
- or -
#payments / #visitors

28. REMEMBER
Success is obvious

29. A/B TESTING

30. WHY
It helps you determine what
works best.
Only if you have enough people!
http://www.evanmiller.org/ab-testing/chi-squared.html

31. GOOD
BAD

32. TOOLS

34. OTHER TOOLS

36. MAILCHIMP
Store your leads in a list!
Make sure you personalize the welcome emails.
(Your list > Sign up forms > General forms)

38. MIND THE TONE
Don’t be afraid to be personal! Use
plain-text email, etc.
If you don’t have a product yet, inform your leads
about progresses you make. Otherwise, drive
them to your onboarding process.

39. TIDBITS FOR PAYING
PRODUCTS
Satisfaction or money back is the key.
Long form work best on paying product. And be
sure to have a chat ready to close the leads
manually (at least at the beginning).

40. IT’S NOT THE END!
Getting leads is good. Getting clients
is better. Getting fans is best!
Make sure you activate your leads and
turn them into loyal fans of your product.

41. LET’S TALK!

42. THANK YOU!
@C2PRODS
THEFAMILY.CO
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