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How to boost your sales with cold emailing

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SELL FIRST, BUILD AFTER.

A great way to test if you have a product-market fit is to start selling before building. That is the sales equivalent to "Fake it until you make it". The startups that succeed in doing so usually excel at selling and scaling aggressively.

In this workshop, Clement Cousin, Head of Sales @TheFamily will share some of his experience on how to activate your first sales with effective cold emailing campaigns.

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How to boost your sales with cold emailing

  1. 1. HACKING SALES HOW TO BOOST YOUR SALES WITH COLD EMAILING
  2. 2. OUTBOUND SALES =HUNTING
  3. 3. COLD EMAILING LIKE A BOSS
  4. 4. TEST HACKS FOR EMAIL SUBJECTS CALL-TO-ACTION IN THE BODY SEEK FEEDBACK 30-50 B2B / 200-300 B2C OP. RATE 15-30% / RE. RATE 10-30% ITERATION
  5. 5. WRITE LIKE HUMAN BEINGS NO UPPERCASE STAY CONSISTENT TIMING MATTERS EMAIL SUBJECTS NO CATCH PHRASE OR SLOGAN
  6. 6. SOME HACKS ONLY THE SUBJECT FIRST AND LAST NAMES TYPO + ‘SENT FROM MY IPHONE’ ANY NEWS FROM THE FUNDRAISING ? MEETING E. MUSK <-> C. COUSIN MAX, CNA WE SPEAK THIS WEEK ? QUESTIONS & NUMBERS 200 PEOPLE, 40 STARTUPS, 30 SPEAKERS
  7. 7. MAKE-OR-BREAK SITUATIONS RE: PLEASE, FIND ATTACHED THE REQUIRED DOCUMENTATION RE: RE: UPDATE MM/DD/YYYY BAD NEWS… I’M REALLY DISAPPOINTED, JACK
  8. 8. - TEMPLATES
  9. 9. 1. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH
  10. 10. 2. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH
  11. 11. 3. PITCHING THE DECISION-MAKER — B2B
  12. 12. 4. USE CASE - KOUDETAT PITCH (B2C)
  13. 13. 4. USE CASE - KOUDETAT PITCH (B2C)
  14. 14. KEEP IN MIND USE INCENTIVES GIVE UPDATES PLANT THE NEED CREATE URGENCY* HAVE EMPATHY
  15. 15. TOOLS LEAD GENERATION FUNNEL EMAILING Rapportive, Freelancer, Email Hunter, Findthatlead Yet Another Mail Merge, Mail Merge with Attachments, aText, Gorgias Close.io, Pipedrive, Streak
  16. 16. THANK YOU !
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SELL FIRST, BUILD AFTER. A great way to test if you have a product-market fit is to start selling before building. That is the sales equivalent to "Fake it until you make it". The startups that succeed in doing so usually excel at selling and scaling aggressively. In this workshop, Clement Cousin, Head of Sales @TheFamily will share some of his experience on how to activate your first sales with effective cold emailing campaigns.

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